Nowadays, many occasions are inseparable from business plans, which are written summaries of the businesses that entrepreneurs plan to create. So how is the relevant business plan made? The following is a sample essay on innovative solutions of nail shops that I collected for you. Welcome everyone to learn from it, I hope it will help you.
The business innovation plan of nail shop
I. Market analysis
There is a huge profit margin in the nail industry. According to the report of professional investigation organization, the nail market in China is developing rapidly, with an annual growth rate of about 300%. China has a huge consumer population. The nail industry is recognized as a high-profit and high-return industry and has become the most promising investment project.
Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.
The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.
New marketing rules
Promote enterprise growth-e-commerce marketing-catering marketing-construction real estate marketing-consumer goods marketing
The more accurate the nail salon is, the easier it is for customers to remember. Being able to provide personalized value-added services is the key to the operation of nail shops!
II. Overview of existing nail shops and consumers
1. Consumers generally pay attention to the following points when choosing a nail salon:
(1) Professional level of nail shops;
(2) the service level of nail shops;
(3) the environment of the nail salon;
(4) The ability and reputation of manicurists in nail shops.
3. Consumers have the following requirements for nail shops:
(1) I hope that nail shops can improve their professional skills;
(2) I hope that the service environment of nail shops will be improved;
(3) Most people want nail salons to improve the service level of manicurists;
(4) I hope that nail shops can improve the overall quality of manicurists;
(5) Some customers hope that nail shops can improve their service types;
(6) More than 60% customers are dissatisfied with the services and overall quality of manicurists, and hope to improve.
3. How customers choose nail shops:
(1) Most people accepted it through their own detailed understanding and personal experience;
(2) part of it was accepted through the introduction of a manicurist;
(3) Some of them were introduced by friends;
(4) Others come here through advertisements.
Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market.
In this industry, manicurists are highly mobile. Good shops should make more efforts in personnel training, and at the same time have their own methods to retain those excellent manicurists. Understand what is the ideal choice for employees and how to solve the most fundamental problems in reality.
Third, address analysis.
Mainly choose areas close to the city center and concentrated office buildings. The indoor setting should be elegant and tasteful, with an area of about 10~90 square meters.
The rent of shops is getting more and more expensive and higher. If you don't want so much upfront investment, you can choose to concentrate on nail shops, near shopping malls, inside shopping malls, at the entrance of famous brand communities and near universities. Better have a parking space. Store rent can be about 500~20000 per month. No matter how high the rent is, the profit of manicure is also great, but if these expenses are removed, it is basically the same. Including industry and commerce, taxation, water, electricity, staff funds, elevator building, elevator fees, property fees and other expenses.
Fourth, open a shop to invest.
It is estimated to be around 654.38+10,000 yuan.
Including:
Various certification licenses-20000;
Decoration-20,000;
Instrument products-30,000;
Rent: 500~5000/ month, other expenses.
(Note: You can invest more according to your own ideas and strength. The above are shopping malls and medium (small) stores)
5. Popular nail shop service methods
(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. Every manicurist should know his job well and be able to finish it well.
(2) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.
(3) Every manicurist should do it: the service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers.
(4) A manicurist should learn to communicate effectively with clients. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.
(5) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this.
(6) Improve our professionalism and let guests pay for our professionalism.
(7) Nail shops should have accurate and unique business positioning, so that enterprises can be in an invincible position in the competition.
The future of intransitive verb project
With the development of this industry, manicure will become a major branch of the beauty industry. With the development of stores, branch stores and chain stores can be developed, with broad prospects.
Entrepreneurial tips:
When people think of small business, it is easy to think of roadside stalls selling breakfast, opening online stores as agents and so on. In fact, small businesses cover a wide range. Some small businesses can be flexible, decent and relaxed. Nowadays, the popular custom-made shops have captured people's psychology of pursuing individuality and fashion, and are very popular. Almost beside the point, get to the point, so how can we do a good job in small business and become bigger and stronger? To sum up, it is four words: be smart and do more.
First, change
Change means change. In the process of small-scale business operation, the environment is often changing rapidly, and the market is also changing. Whoever responds quickly and adapts to the changes in the market wins time and the initiative in business. An obvious advantage of small-scale operation is that the ship can turn around quickly. As long as operators keep a clear head at all times, respond to market changes promptly, sensitively and quickly, and seize fleeting business opportunities first, they will certainly realize meager profits. For example, when Transformers entered the China market, the first people to get information were small businessmen, who quickly established a solid distribution relationship with the production enterprises, with little investment but considerable profits. The adaptability of small-scale operators reflected by changes is an important factor for the success of small-scale operations.
Second, Joe
Clever refers to the shortcomings of clever occupation of the market, which people have not done or thought about. If small business operators passively go with the flow, they may never succeed. In fact, the more developed the economy and advanced the society, the more detailed people's needs will be. In fact, there must be a gap market between big markets that big enterprises have no time to take care of, which is very suitable for small-scale operation. Therefore, small investors should jump out of the inherent, narrow and intensive thinking mode, grasp the law of market operation from a longer time and space, deeply study consumer demand, find a new way out, devote themselves to goods and services that operators do not have, and take advantage of market gaps. The clever test is the keen market vision of small-scale operators, who can seize the opportunity.
Third, more.
More refers to not afraid of losses, thoughtful service and customer satisfaction. Sometimes, in order to promote sales, some merchants take the road of small profits but quick turnover, some give gifts and coupons to customers, some draw cash back, and some use the media to advertise. It can be said that they have tried their best, but these common promotion methods often do not work very well. Boss Zhao, who opened a gift customization shop, came up with a way to send wedding photos with customized gifts, which attracted many prospective newlyweds to customize at home for a time and the business was booming. This is a test of the business philosophy of small-scale operators. Don't think too much about short-term interests, but take a long-term view before you can continue to operate.
Fourth, interests.
This benefit refers to providing convenience for customers. Large enterprises with abundant funds maintain operations, while small enterprises maintain operations. Enterprises with abundant funds can publish promotional advertisements through major media, make use of their superior business environment and complete complementary goods and services, and wait for customers to take the initiative to come to the door. Small-scale operators generally deal in daily necessities, and it is easy to establish stable contact with customers, so mobile sales and door-to-door delivery can often meet the needs of customers. The word "Li" tests the ability of small-scale operation and overall planning, and needs to provide convenience for customers from a global perspective.
Whether it is a small business or a big business, we should operate wholeheartedly, consider from the customer's point of view everywhere, and adjust the operation mode at any time in order to do a good job in business. Of course, if you achieve the four elements mentioned above, it proves that you are a very capable small entrepreneur and your career will surely flourish.
Risk avoidance:
Small-scale operations should be small and broad, and operators should first consider the hot and cold of their business projects. Small business is the most taboo for fools to look at the next door during the New Year. I will do what others do, because this road is often blocked. The result of chasing the wind while the iron is hot is often either to face a market giant in the same industry or to clean up the leftovers of others who have run out of oil and water. Small business operators should avoid high temperature and cold.
Take advantage of blind spots in the market
If a small-scale operator passively goes with the flow and picks up wisdom, he will never get ahead. In fact, the more developed the economy and the more advanced the society, the more diverse and detailed people's needs will be, and there must be a gap market between big markets that big capital is not interested in, too busy to take care of or unable to take care of. Very suitable for small businesses. Therefore, small investors should jump out of the inherent, narrow and rigid mindset, grasp the laws of market operation from a longer time and space, deeply study consumer demand, find another way and make use of market blind spots. For example, dealing in goods that match and complement those of big stores; Open up new industries such as scrubbing and 360 off-line shuttle service to provide consumers with multi-level convenient services.
Quick reaction ship, small turn, fast.
The business environment is often changing rapidly, and the market situation is also changing. If time is tight, you can add goods; Time is not tight, and gold also depreciates. Therefore, whoever responds quickly and adapts to the dynamic changes of the market will win the time and the initiative of management. Small-scale business ships have a fast turnover. As long as they keep a clear head at all times, respond quickly and promptly to market changes, and seize fleeting opportunities first, it is possible to achieve small-scale profits. For example, when Transformers was introduced to China, it was the small businessmen who first got the information and predicted its broad prospects. They quickly established a solid distribution relationship with developers, with little investment but considerable profits.
Take the initiative to come to the door and worry about customers.
Large enterprises with abundant funds should pay attention to management, while small enterprises should pay attention to small management. With abundant funds, we can publish promotional advertisements through various media, and make use of our superior business environment and complete complementary goods and services to wait for customers to come to our door. It is impossible for a small enterprise to make a difference. Generally speaking, the products of mobile stalls are daily necessities, which every family needs every day. If we can cater to customers' needs, establish solid contact with customers and provide on-site service, we can earn money steadily.
Small profits but quick turnover, three-point gross profit, full meal
As the saying goes, three points of gross profit are full, and seven points of gross profit starve to death. The funds of small enterprises are quite limited, and they are most afraid of causing a backlog of goods. If the funds can't be turned around, they will become dead money. The heavier the burden, it will affect the next business and form a vicious circle. Profits are meager, prices are reduced, comparative advantages are formed in the competition to attract customers, and the goal of making money with small profits but quick turnover is realized.
The advantage is not to be too eager to make money.
Making a lot of money is the dream of many people, but it is difficult for most people to make their dreams come true all their lives. What is the reason? Because they are too eager to make money, they don't want to make small money and they can't make big money. A millionaire once said: Small money is the ancestor of big money. Many rich people in life started from scratch by earning humble money.
Precautions:
If you think you can't do it alone, I suggest you find a partner. However, it is necessary to do a good job in the system and the benefit distribution contract in advance, so that there will be no subsequent contradictions.
Stick to it when you encounter difficulties. As the saying goes, a good solution is always more difficult than it is. Summarize the experience of success and failure.
Focus, it is difficult to succeed in fishing for three days and drying nets for two days. Not arrogant or impetuous.
Do what you like.
Have a detailed business plan.
Make full use of external resources.
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