He used to be the producer and host of financial programs of Hunan Economic TV Station, and initiated and independently operated several columns;
2006 54 38+0- 10 won the honor of "Top Ten Creative Planners in National Industries", and he is proficient in media and brand, culture and enterprise operation.
From August 2006 to June 20 10, he founded a well-known domestic chain enterprise and served as CEO, taking full charge of the operation of the whole company, completing the strategic formulation of the enterprise and independently developing his own chain brand.
From July 20 10 to August 20 12, he served as the vice president of Masamasuo, a B2C men's wear brand, responsible for formulating the overall brand marketing plan and strategy of the company, and building and managing the brand marketing team according to the company's development strategy.
20 13 set foot in the maternal and child e-commerce industry.
20 13- 10, Cheng served as the president of Ebert Information Technology (Beijing) Co., Ltd., and founded the first e-commerce platform for socialized life services for mothers and children in China.
Create a new mode of maternal and child e-commerce
From being a media person, to being the vice president of clothing brand, and then to getting involved in the maternal and child products industry, Meishan, the mother of two children, captured the unique needs of maternal and child consumers in the new era from the perspective of a mother and media person and founded Beibei. Com, the leading e-commerce platform for socialized maternal and child life services in China, took the lead in proposing the concept of socialized shopping e-commerce with temperature.
Beibei. Com not only has e-commerce platform and mobile micro-mall, but also has its own maternal and child digital channel, satellite TV maternal and child brand column, TV direct purchase column and so on. It has truly created a brand-new consumption pattern of maternal and child products that integrates three screens (mobile phone screen, TV screen and computer screen) and SOLOMO(social society, Local localization and mobile).
Beibei builds a sharing platform of maternal and child products, pregnancy information and parenting services for the new generation of mothers, provides the latest and most comprehensive pregnant products and services for the majority of pregnant women's families, provides intelligent and accurate marketing services for maternal and child brands, and builds a vertical maternal and child industry innovation ecosystem.