The meeting was presided over by Zhang Xian, Party Secretary, Vice Chairman and Secretary General of China Television Association. Ang Ben, former deputy director of the State Ethnic Affairs Commission, professor and doctoral supervisor of the Central University for Nationalities, chairman of the China Television Association, honorary chairman of the China Federation of Literary and Art Critics Associations, Zhong, chairman of the China Federation of Literary and Art Critics Associations, director of the TV Art Center of the China Federation of Literature and Art, Pu Yongsheng, inspector and deputy director of the General Office of the State Ethnic Affairs Commission (presiding), Wang Weiguo, former deputy director of the China TV drama production center, and Guo Ting, program director of CCTV TV channel, Shangguan Ruye, editor in charge of TV drama department of CCTV, Zeng Qingrui, professor and doctoral supervisor of China Communication University, Yang Li, vice president of China Radio, Film and Television Federation, Xiang Yunju, president of China Art Newspaper, Li Chunli, deputy editor-in-chief of Guangming Daily, editor-in-chief of Contemporary TV, former deputy secretary of Qiushi magazine, former deputy director of Qiushi magazine's film and television center, and former president of national ethnic audio-visual publishing house attended the meeting.
Zhang Hongping, Executive Vice Minister of Propaganda Department of Yunnan Provincial Committee, Guo Dajin, Deputy Secretary and Mayor of Zhaotong Municipal Committee, Tao Guoxiang, Chairman of Yunnan Cultural Investment Holding Group Co., Ltd., Li Jiansheng, Deputy General Manager, Xu, Director of Wenchuang Center of Propaganda Department of Yunnan Provincial Committee, Li Yiqun, Deputy Secretary of Zhaoyang District Committee and Mayor Tao Yi, Guo Xiaodong, Zhu Daqing, Director of Zhaotong Municipal Government Office and Executive Vice Minister of Propaganda Department of Zhaotong Municipal Committee, and Zhang Zhi, Member of Standing Committee of Zhaoyang District Committee and Minister of Propaganda attended the meeting.
Yunnan theme film and television word-of-mouth ratings double harvest
At the meeting, Zhang Hongping, executive deputy director of the Propaganda Department of Yunnan Provincial Party Committee, spoke on behalf of Zhao Jin, member of the Standing Committee of the Provincial Party Committee and director of the Propaganda Department of the Provincial Party Committee: "The 36-episode TV series Forging Knife, jointly produced by the Propaganda Department of Yunnan Provincial Party Committee and Yunnan Wentou Group, has been broadcast on CCTV 1 and 8 sets for three times since it was broadcast on 20 16+ 10, setting a new record for CCTV 2065438.
The successful production of Forging Knife provides us with the following four basic experiences: First, adhering to the people-centered creative orientation is an important foundation for the success of the TV series Forging Knife. The Yunnan Provincial Committee of the Communist Party of China attaches great importance to it, unifies thoughts and actions into the spirit of the speech, adheres to the people-centered creative orientation, makes great efforts to promote the prosperity and development of Yunnan literature and art, and clearly puts forward that the "Yunling Cultural Boutique Project" and "Yunnan Literary Boutique Project" should be implemented with the goal of building a literary army in Yunnan and creating an upgraded version of literature and art, so as to promote the formation of a vivid situation of talented people and colorful works. Yunnan has made a lot of explorations in supporting the theme of minority film and television and the theme of the Anti-Japanese War, and achieved good results, such as Ode to Tea Flowers in golden phoenix, Shogunate Storm by Jiang Xiaorong and Yu Rongguang, West Yunnan 1944 and Chinese Expeditionary Force by Zhang. The forging knives produced by Yunnan local production team are more ethnic and anti-Japanese.
Second, adhering to the spirit of innovation is an important guarantee for the success of the TV series Forging Knife. Dare to innovate and create, and promote cultural innovation and development with exquisite art. Excellent works reflect the ability and level of cultural innovation and creation of a country and a nation. The TV series Forging Knife is a bold innovation in subject matter, which fills the gap in the film and television works of the Central Yunnan Army in War of Resistance against Japanese Aggression and shows the historical fact that Yunnan soldiers and civilians went to the national disaster together and made great contributions to War of Resistance against Japanese Aggression's victory. It is regarded as a masterpiece of film and television reflecting the national United front. It has opened up a new perspective and new pattern of China's war drama, and actively explored and innovated China's war drama films.
Third, the principle of unity of social benefits and economic benefits is an important measure of the success of the TV series Forging Knife. The TV series Forging Knife has become a work with unity of ideology, artistry and appreciation, as well as a work with spreading power and influence. We have made great efforts to study the subject, trying to make up the gap between the national anti-Japanese war and the national United front through the story of Yunnan army's anti-Japanese war. From script creation to filming and distribution, all relevant units coordinate and cooperate. In this process, the responsible editor of CCTV participated in the whole drama creation to ensure the smooth completion of the script. The investment of Forging Knife is based on the guiding funds given by the Party Committee and the government, and the film and television fund is issued to the market, and the listed company Suzhou Ishikawa is introduced for market-oriented operation and management; In the same type of TV series, the investment of forging knives is relatively low, and' first-line actors' are not used, so all the money saved is used for production, so the drama has won the reputation of excellent production.
4. Insisting on leading the literary career in a way that conforms to the laws of literature and art is an important driving force for the success of the TV series Forging Knife. Party committees at all levels should attach great importance to literary and artistic work, lead literary and artistic undertakings in a way that conforms to the laws of literature and art, give full play to academic democracy and artistic democracy, and protect the enthusiasm and creativity of literary and artistic workers. Yunnan Provincial Party Committee makes full use of Yunnan's long and heavy history, colorful national culture and magical and beautiful natural scenery, takes effective measures to vigorously promote the great development and prosperity of Yunnan culture, and regards the prosperity of film and television art and the development of film and television industry as the important contents of building a strong national culture province, and has created and produced a number of film and television works with Yunnan characteristics, reflecting the characteristics of the times and being loved by the national audience. The TV series Forging Knife is another excellent film and television masterpiece emerging in Yunnan. "
The collective creation of eight writers in Zhaotong
Guo Dajin, deputy secretary of Zhaotong Municipal Committee and mayor, said, "First of all, thank you. The TV series Forging Knife has been guided by leaders and experts from the beginning of creation and shooting, which embodies the creator's hard work and sweat. Eight writers in Zhaotong, led by Mr. Xia, the winner of Lu Xun Literature Prize, spent three months reading materials, interviewing anti-Japanese war veterans and their families, collecting and sorting out materials as thick as 1 meter, and then completing the script in three years.
The second is moving. Forging Knife has been highly recognized politically and universally in society since its broadcast, which stems from the real history behind it. The TV series Forging Knife respects history, restores facts, and is carefully produced with heart and emotion, which completely presents the history of Yunnan uprising during the Anti-Japanese War. The constant references to' Zhaotong' and' Zhaotong people' in the play reflect the heroic spirit and patriotic feelings of Zhaotong people, and make people remember Zhaotong's passionate sons and daughters in War of Resistance against Japanese Aggression, their chivalrous courage and lofty ambition to resist Japan, and their' spirit of casting knives' who dare to struggle and are not afraid of sacrifice.
The third is hope. Zhaotong is rich in cultural resources, especially historical culture and national culture. It is the hub of China's "Southern Silk Road" and one of the three cradles of early Yunnan culture. In modern times, Zhaotong has nurtured a large number of outstanding talents such as Luo Binghui, a famous anti-Japanese general, Li Guozhu, a pioneer of the Yunnan-Vietnam communist movement, Long Yun, Lu Han, Ceng Zesheng, Jiang Liangfu, a master of Chinese studies, and Xu Honggang, a hero of the times. The TV series Forging Knife has opened up a new perspective and a new pattern of China's war drama, which is a masterpiece of "unity of ideology, artistry and appreciation, with both dissemination and influence". "
The premier wants to see the second part of this play during the Spring Festival.
Tao Guoxiang, chairman of Yunnan Cultural Investment Holding Group Co., Ltd., introduced the creation and production of the TV series Forging Knife in detail on behalf of the producers and producers. He first introduced that Yunnan Wentou Group, as a leading enterprise in the development of cultural industry in Yunnan Province, has formed nine business sectors, including film and television industry, cultural performing arts, cultural tourism, financial investment and cultural park development, and has created a number of national leading cultural projects, making active explorations and efforts to promote the development of cultural industries.
In 20 16, Yunnan Wentou Group had total assets of 6.39 billion yuan, operating income of 3.88 billion yuan and profit of 27 million yuan. Tao Guoxiang said: "In the film and television industry, Yunnan Wentou Group, according to the requirements of the Propaganda Department of the Yunnan Provincial Committee of the Communist Party of China, undertakes the task of' excavating the theme of Yunnan film and television and promoting Yunnan'. The Group has always attached great importance to and dared to explore, fully relied on Yunnan's rich and varied cultural resources and rich and colorful natural resources advantages, integrated film and television talents and film and television funds, occupied the commanding heights of the film and television industry, adopted various measures to solve the problems of film and television production, made every effort to grasp Yunnan minority works, Yunnan historical and cultural themes and major realistic themes, and constantly promoted the development of the film and television industry. The TV series Forging Knife is a work created by Yunnan Wentou Group, which summarizes its previous creative experience. The original intention of Forging Knife is: first, to implement the spirit of the speech at the national symposium on literary and artistic work and the requirements of the Propaganda Department of Yunnan Provincial Party Committee on prospering film and television production; The second is to promote Yunnan to become a demonstration area for national unity and progress and frontier prosperity and stability; The third is to fully demonstrate the spirit of unity, forge ahead, loyalty and patriotism of the people of all ethnic groups in Yunnan. With the requirement of telling the story of China and Yunnan well, Yunnan Wentou Group made careful planning and precise positioning, and finally created a precedent of "Yunnan theme, made in Yunnan, reaching the national level".
Tao Guoxiang said: "The TV series Forging Knife is positioned as a giant system of national feelings of war. It is a blockbuster created by famous screenwriters, famous directors, senior producers and a group of high-value and powerful actors, which is different from previous anti-war dramas in story structure and emotion. The shooting technique of TV series Forging Knife is to focus on ordinary little people in a realistic style and show the characters with flesh and blood and distinct personality. Through their national anti-Japanese spirit gradually forged under the baptism of war, they can show their national feelings and aspirations. After the production of TV series Forging Knife was completed, Yunnan Wentou Group adopted the method of ground network synchronization in the first round of distribution, which was not only broadcast on CCTV and local satellite TV prime files, but also on five popular video websites: iQiyi, Youku, Tencent, LeTV and Sohu. The broadcast platform covers the mainstream channels of the national audience and has achieved good broadcast results. 20 16 years not only refreshed the viewing record of CCTV 8 in recent three years and became the king of TV series, but also gained more than/kloc-0.8 billion hits on five popular video websites. The audience exceeded the age limit of young and middle-aged people and won the love of the whole country. After watching the play, the local people of all ethnic groups in Yunnan were deeply moved and encouraged, which greatly enhanced national unity and national pride. On the first day of this year, I received a phone call from CCTV, saying that the Prime Minister's office asked us to deliver the forging knife CD that day, and the Prime Minister wanted to watch a TV series, so we quickly completed the submission. During the Spring Festival, the Prime Minister was still worried about the people of all ethnic groups in the border areas of Yunnan, and asked us to send the TV series to trial. Our hearts feel extremely happy. Summarize several successful experiences of TV series Forging Knife: First, the accurate guidance of the central spirit and the great attention of Yunnan provincial leaders, our cultural enterprises should seriously understand the spirit and requirements of the central and provincial committees, actively plan, forge ahead, and implement the strategy of double harvest of social and economic benefits. The second is to give full play to the advantages of Yunnan local writers and dig deep into Yunnan local themes. The drama is based on six historical segments of Yunnan, namely Taierzhuang Campaign, Wuhan Defence War, War of Resistance against Japanese Aggression in western Yunnan, Vietnamese acceptance of Japanese surrender, Haicheng Uprising and Kunming Uprising. The third is to fully rely on Beijing's talent resources. The film and television script of the play was created by Xia, a famous writer and winner of Lu Xun Literature Award. Bing Xu, a famous screenwriter, organized and planned, and Wang Jun, a senior screenwriter. The script lasted for 3 years, and it was easily drafted and carefully produced. The fourth is to make full use of Beijing's film and television platform and film and television funds to jointly build. We set up a moire film investment company in Beijing to ensure smooth communication in all aspects and the utmost accuracy in our work. Fifth, the play fills the historical gap. The drama fully shows the history of the Yunnan army's anti-Japanese war in the mainland, and also digs deep into the history of Yunnan ethnic medicine, successfully implanting Yunnan Baiyao. A large number of Yunnan local and regional nouns are used in the dialogues and lines of TV series, which truly reproduces the history of Yunnan. The whole drama has made outstanding achievements in promoting Yunnan's natural scenery, humanistic feelings and national unity. It is the iconic masterpiece of' Yunnan Theme, Made in Yunnan'. "
At the end of the speech, Tao Guoxiang announced another good news: "The TV series Forging Knife II has signed the relevant shooting agreement and started shooting." Shangguan Ruye, the editor in charge of the TV drama department of CCTV, introduced the ratings statistics of CCTV's eight sets and one set of Forging Knife: "Forging Knife is a TV series we broadcast last year, with the highest single episode rating of 2.58%, the highest single episode rating of 1 1.45%, and the highest average rating of the whole drama of 2. 18%. Basically, there are a number of CCTV 8 sets with ratings exceeding 1%, but those exceeding 2% are rare. The ratings of Forging Knife can break 2% on average, and it is the undisputed' king of drama' that we broadcast last year. The ratings of the first episode 1.63%, the last episode climbed to 2.28%, and the last episode 10 was around 2.2%, which was very stable, indicating that the ratings of the drama were very sticky and loyal. Last year, we broadcast 8 channels in Taiwan Province 15, which became the first place for the first time, including the contribution of forging knives. "
At the seminar, experts and scholars highly affirmed the ideological and artistic quality of the TV series Forging Knife, but also pointed out its shortcomings. I hope that the creative team will make persistent efforts and continue to create more excellent works that better tell the story and taste of Yunnan.