Whether it's leaving campus by train with an expired student ID card, dragging a thin resume through a tall building, or being trapped in an eternal moment by feelings.
Whether students, employees or entrepreneurs, in the five-year course from university to workplace, their mentality has changed greatly, and they have deeply realized that life is often something on their backs, and there is a long way to go. Don't expect to reach the end at once.
The official account of WeChat WeChat brought me a lot of good luck and met many interesting and outstanding people during my four years in college. Almost all these good luck are the result of my own efforts and gradual accumulation. Wechat launched the official WeChat account in version 3.6. In just a few years, the official WeChat account has promoted a large number of media people to produce high-quality content, which has spawned a large number of ordinary individuals who have become celebrities from the media network. Of course, I am also an ordinary individual, but unfortunately I have not become a celebrity from the media network.
I remember that when I first came into contact with WeChat or entered the university, I broke through the shackles of the college entrance examination, and freshmen were full of unique curiosity about all new things. Compared with the complexity and rigidity of QQ, the simplicity and innovation of WeChat is the ultimate. Brushing a circle of friends every day has a feeling of surprise. At that time, I also observed that the official account of WeChat was like a carrier, which generated a steady stream of high-quality content and sent it to the circle of friends, greatly increasing the stickiness of WeChat users and the quality of friends.
So at the beginning of 20 14, I registered a group of official WeChat accounts, made some friends and started to operate official WeChat accounts. In those two years, I invested a lot of time and energy to take the team to make an official WeChat account, and tried one after another to subdivide flea markets, social activities, community activities and part-time jobs on campus, all of which failed to achieve the expected goals. Later, in the process of continuous exploration, we found some ways to reposition the official account of WeChat-providing campus service functions, outputting high-quality content and activities, and the team also grew rapidly.
I remember that during the winter vacation of my sophomore year, the scores of CET-4 and CET-6 were released during the Spring Festival, but most students couldn't remember the admission ticket number and couldn't query the scores of CET-4 and CET-6. At that time, we could just use third-party software to help candidates find the admission ticket number. So the whole team helped more than 2000 students find the admission ticket number in two busy days. Thanks to the feedback from users, it is also the first time for the whole team to feel the value of user service, and it is this sense of certainty that keeps us committed to doing this well. I remember very clearly at that time. It was the second day of the New Year's Day, and the team members inquired and backstage news one by one in front of a computer. Thanks to the painstaking efforts of the whole team, the reputation of the official WeChat account in this school began to rise. After two years of operation, the official WeChat account has become the largest official WeChat account in the school, with more than 1.6 million background attention. This process is the result of the whole team iterating over every functional requirement, memorizing every article and carefully planning every activity.
The successful operation of WeChat official account has given me more opportunities. August, 20 15, I started my internship tour in northern internet company and stayed in letv for half a year. Letv was in its heyday. It is really worthy of every entrepreneur's respect to observe this enterprise and founder Jia Yueting who is full of entrepreneurial enthusiasm from the heart. Until June 28th, 20 17, Lao Jia admitted that LeTV was in financial crisis, and LeTV was still in turmoil.
I had to go back to Guangdong from Beijing for academic reasons. After finishing my studies, I went to work at the University of California. UC was wholly-owned by Ali in 20 14 and merged into Ali mobile business group. Guangzhou headquarters has applied a complete set of Ali management system.
Why do you want to review these two experiences? Not only are the experiences of these two enterprises extremely valuable to me, but I have the opportunity to observe the operation mode of large enterprises and observe some characteristics that lead to the development and rise and fall of enterprises under two different organizational forms. This is really a very valuable experience. You know, the average life span of the top 500 companies in the world is only 40 years old, and almost every great company has to go through the whole life cycle of gestation, infancy, toddler, adolescence, prime of life and aging. However, in just four years, LeTV is more like an adolescent boy, but it seems that he has some strange disease and is aging rapidly.
20 16 feels that letv is like an ant suddenly turning into an elephant. The external potential energy has gone up, and the inside is still the skeleton of the ant. Slender limbs are actually not enough to support the weight of elephants. Due to the rapid pace of strategic realization, the increasing contradiction between business lines, and the relatively lagging and uncoordinated ecological organization ability, the coordinated development of LeTV's seven major ecosystems has become difficult.
During the period of LeTV's new O2O sales platform department, our main focus was to rapidly expand the offline Lepar partner model. Lao Jia hopes to build a model similar to OV and Xiaomi House through LePar, but every business line in the seven ecosystems is expanding rapidly, competing for resources, departments and departments, and the contradiction between business lines is getting bigger and bigger. Lao Jia is busy with meetings all day, mediating contradictions in various business lines, but the capital chain and cost control issues that LeTV should really pay attention to have been ignored by him.
With the early accumulation of copyright, LeTV became one of the earliest profitable video websites in China, and then it took less than four years from the "demon stock" LeTV to the current financial distress. ? In 20 14, Lao Jia returned to China and announced the plan to build a car, so he began to move forward with a heavy load, including many excellent managers joining letv group, and letv employees expanded from more than 8,000 to more than 4,000 in just one year in 20 16. Then, it was announced that it would concentrate capital to promote the car-making plan. Even in order to win market share, the hardware business expanded strongly in the whole country and even around the world, and adopted a more radical strategy than zero cost. In my opinion, the rapid development of business and the lack of a relatively perfect risk control system are the essential reasons for the decline of LeTV.
I have been in Ali Mobile Group for nearly half a year. Although I can only know a little about Ali's management system, I am shocked by the risk control system of this enterprise. The control of labor costs can almost be said to be harsh. There is a high standard interview process for selecting candidates. In the interview, the "importance" of the candidate was re-examined. There are even rumors that Ali and Huawei use the same talent growth system to collect the standard portrait of the interviewer in advance through big data and other means, and predict the benefits that the interviewer will create for the enterprise from entering the enterprise to leaving the enterprise, so as to decide whether to hire the employee. Of course, I haven't seen it in UC.
After joining the Ali family, every employee has a unique flower name. Every post and business line of Ali has a complete set of post training, assessment and elimination mechanism. Each position basically has a clear rank evaluation and employee development path. The rank evaluation card is very strict, and the employees at the bottom naturally have to retire. Of course, "newcomers" do "old things" and "old people do" new things ".Ali is a new university. Some people stop studying after graduation, but in Ali University, if they want to graduate again in the fifth year, they must constantly learn to upgrade their batteries.
It is worth mentioning that Ali's outsourcing strategy is strictly limited by HC. Ali does not include the positions below P3 in the official proportion, and uses a third-party outsourcing company to recruit relevant personnel, which greatly reduces the employment cost of enterprises.
Later, I was thinking, what drove this huge Ali early Internet push team-"Ali Zhonggong Tiejun" to expand its territory and become the "Whampoa Military Academy" of e-commerce in China in the future? Not only management, but also something called corporate culture and vision. Ali, who is in adolescence, can be called "Ali culture" or "the vision of making the world free from difficult business or becoming a sustainable enterprise of 102".
The success of individuals and enterprises is almost the result of painstaking efforts. There is no shortcut in the process of realization, and the result is often backward. In the process of realization, we will encounter various challenges. Every individual and every enterprise cannot be perfect. Being an official WeChat account and forming a unique corporate culture need to be accumulated. This process cannot be crossed.
In 20 17 years, I was in a rather depressed and anxious state when faced with some major choices in my life, such as graduation, postgraduate entrance examination and work. Then I reflected on why I was so confused and helpless. There are four points:
? 1. There is no ability and strength to choose actively.
The truth of success lies not only in hard work, but also in making the right opportunity judgment and doing the right thing. I read Ceng Ming's "Twenty Lectures on Smart Business" in Godaigo's new positioning theory of point, line and polygon. What surprised me even more was that under the trend of mobile Internet and innovation and entrepreneurship policy bonus, I seized the opportunity of official WeChat account, found my new positioning in the Internet economy, and enjoyed the four-year bonus of rapid development of mobile Internet. Based on my own experience, I will talk about the new orientation of this "point, line and surface".
Surface, of course, is the entire ecology of WeChat. At that time, wechat was just emerging. In fact, at the beginning, no one knew that WeChat would become a super-ecology connecting online and offline. Wechat establishes a collaborative network through the official WeChat account to create the network effect of new media. This huge collaborative network empowers every official WeChat account.
Points are all kinds of new roles on this surface. The services provided by the process from content producers to content consumers, the self of WeChat official account, software services, and even service providers, content consumers who read articles in friends circle every day, and advertisers who place advertisements are all different points in the WeChat ecosystem.
Where is the core? To develop WeChat, it is necessary to create opportunities for survival and development for these official WeChat accounts. Wave after wave of new media V, ordinary people make money on WeChat official account, which in turn promotes the development of WeChat. You know, I started to operate the official WeChat account on 20 14, and the traffic cost of promotion is extremely low, almost equal to zero, and the online and offline promotion effects are very good. It was also in those two years that the number of followers exceeded 1.6 million, and relying on the empowerment of WeChat Ecology to every ordinary WeChat official account operator, it quickly became the largest WeChat official account in the school.
Offline, integrators need to have a sustained and profound understanding of the market or users, and then constantly integrate different resources. Unconsciously, I connected the job opportunities of LeTV and Ali through the official WeChat account, joined the campus teams such as Snow Eagle Club, LeTV and Red Bull, and had the opportunity to participate in various innovation and entrepreneurship challenges, and registered and established my own company. More importantly, I have met a group of outstanding people, every young man with ideas and openness, the leaders of schools and the executives of enterprises. Among them, I accepted the hands-on guidance of a group of corporate executives in Snow Eagle Club for nearly a year. Unfortunately, in the end, the tutor "hates iron and does not produce steel" and can only leave in a daze. When I was already in the workplace, I gradually realized that what my tutor taught at that time was meticulous.
20 15 what I need to do is something that I feel more passionate and valuable, so I voluntarily resigned from the position of class study Committee member who worked with the head teacher for two years, because the impetuous and multi-threaded work I brought began to affect the credits in the class and the work of the class Committee. Yes, the academic Committee was also the result of voluntary selection two years ago.
Then by 20 17, it can't be said that the internet economy has sunk, but the dividend of mobile internet innovation and entrepreneurship has ended and the capital winter has begun. More importantly, I am about to leave the university, a society that carries a lot of hope. So I quit all the campus organizations one after another, sold the official WeChat account that I had been running for four years, cancelled the company, and lost contact with many people. Losing the barrier protection of the university and the hard-earned resources, I was depressed and at a loss when I first entered the workplace. I looked around, and few people contacted me, and I was at a loss. I remember coming home from work that day, sitting on the company bus, looking at the dark sky outside the window, raindrops hitting the window, and thinking that I have no strength and ability to take the initiative to choose, I can't help shivering.
One day a year ago, my good friend Yang Xing and I were sitting in the coffee shop in Jinjie, downstairs of the company, chatting. He finally made up his mind to leave the campus market he painstakingly managed in Nanchang. You know, he is already the head of cultural shirts in Nanchang universities. Buying a car and a house in Nanchang within two years is definitely not a problem. But the pace of life in Nanchang is too slow, and he feels too "comfortable". He wants to go to Shenzhen.
Then I asked him, "The resources and contacts you accumulated in Nanchang may be gone."
He smiled and said, "So you have nothing now, start over?" We all laughed.
He came all the way from Shenzhen and saw a trace of fatigue and anxiety on his face during the conversation. When I watched him sit on Didi and leave, I knew that he would soon find a new soil that belonged to his heart.
? 2.？ ? There is not enough perfect logical thinking ability
After I entered the workplace, I suddenly realized how imperfect my logical thinking ability was. One day, I heard two leaders explain two diametrically opposite theories. After the meeting, I think both of them are very reasonable! So, I began to study and practice. In fact, it is difficult to learn logic only by a few simple books, and I have just started to do a lot of data analysis and product demand analysis. Therefore, we must establish a complete system through a lot of practice and knowledge, so as to break through the limitations of thinking quality to a certain extent.
Believing in logic and being good at deduction are the keys to making a correct choice. Some things, some choices, at the moment of making a decision, are doomed to its end. Why things go wrong and whether there is a clever plan in the world-the logic of failure also mentions the lack of logical thinking when human beings face complex systems, which leads to a series of failures and even catastrophic accidents. Therefore, it is so important to use perfect logical thinking ability and act in the right way at the right time.
? 3. Did not continue to study and practice correctly.
In this vacant year, in order to get out of the current predicament and get rid of the status quo as soon as possible, I fell into the trap of blind diligence. I bought a lot of books and courses, locked myself in a dark room and read them day and night, hoping to find a way to get rid of the status quo quickly. However, the more I look at it, the more confused and flustered I am. Later, I learned that it is almost ineffective to learn to get rid of the status quo that I am not satisfied with at once, let alone apply what I have learned.
Then, how did I wake up? That is to accept the status quo, in other words, Buddhist life-what to do and what to use; Do everything well and make good use of everything. I no longer feel bitter. This kind of self-pity is meaningless and even a waste of energy and time. I have found pleasure in my life and work again, which can be said to be the direction. I am more focused on learning and practice, a virtuous circle.
? 4. Don't always keep an open mind and create more contacts.
Self-awareness and blind areas of thinking are fatal defects of people, and only by keeping an open mind can we make better decisions. Of course, it is a major premise to examine one's views with credible people who are willing to share their differences and provide valuable opinions. The most terrible cognitive state is "I don't know if I don't know" and I feel good about myself. After making some achievements a year ago, I was in a state of "arrogance", self-righteousness and even self-confusion, and was finally awakened by the buckets of cold water in society.
Now, in the process of completing the report output or requirement review, some people have put forward different opinions. Although they are not at peace, they are very willing to listen to these voices. You know, a year ago, how could that impetuous self listen? And if it is those well-thought-out differences of opinion, I feel more empathetic and sincerely grateful.
If we can be very open, we can establish more contacts. In retrospect, the root cause of my unhappiness is that I have less and less contact with the world and can't realize my own value. I built myself a tall and thick wall to protect myself, and refused to communicate with the real world. You know, most people in the workplace or those with entrepreneurial ideals are not for money. Money can only satisfy a temporary pleasure to a certain extent, and it is more about working with that group of people, or the certainty and dependence brought by feedback and communication with users in the process of creating products and enjoying entrepreneurship.
Finally, I returned to Tokugawa Ieyasu, the hero of Tokugawa Ieyasu. He is an ordinary man with little wealth. Finally, he can unify Japan's fragmented land and form Japan's country and culture. In the face of anything and any difficulties, it takes a lot of strength not only to live, but also to be open-minded. When you want to attack, this attack is not aggression, nor is it just conquest and acquisition, but comes from inner strength. Therefore, we should always have enough strength and psychological preparation to embrace an uncertain life.