In order to raise money, Feng Lun found the owner of a trust company and presented his gold medal resume to the other party. After graduating from the Central Party School, he successively worked in the Central Party School, Publicity Department of the Communist Party of China, State Commission for Economic Restructuring, Wuhan Economic Commission and Hainan Provincial Party Committee, and served as a lecturer, deputy director and deputy director. He has also edited China's National Report and other books. These important experiences and profound background make the other party dare not look down upon him at all.
Then, Feng Lun told the other party about the immediate business opportunities, saying that he had a good business, and he made the other party feel very excited. Then I said, how about this? Let's do this business together. I will pay130,000, and you will pay 5 million. what do you think? Such a good business, the other party is such a person, what is not at ease? So the boss of the trust company generously threw out 5 million.
Feng Lun took the 5 million yuan, let Wang Gongquan to the bank as a cash mortgage, and lent 6,543,803 yuan. With this180,000 yuan, they bought 8 villas, made a little packaging and changed hands, and earned 3 million. This is the first barrel of gold discovered by Feng Lun in Hainan.
Later, Feng Lun concluded: "To do great things, you must have money first. The first big business, no one has money. At this time you can know that you have no money, but you can't let others know. When everyone thinks that you are rich and willing to cooperate with you in business, you are really rich. "
Feng Lun's shrewdness is that he is good at putting on airs. He has no money, but he says he has money. Unlike those obese people, Feng Lun did it not out of vanity, but in a planned and purposeful way. Imagine if he openly admitted that he had no money as soon as he came up, would others still do business with him? Let alone lend him money. Feng Lun knew this truth, so he first showed his identity to his partners-I have money and status, and I am strong, so don't underestimate me! In this way, I won the opportunity to cooperate with the "real strong" and finally became a "strong" myself.
Li Yongxing, chairman of Guangzhou Dongjiang Seafood Restaurant Group, owns more than 40 famous cars, half of which are antique Mercedes-Benz, and the other half are Ferrari, Rolls-Royce, Maserati, Bentley and Porsche. These famous cars are maintained by a supervisor, and the average annual maintenance cost of each car is more than 20,000 yuan. Li Yongxing likes to put these famous cars in front of Dongjiang Restaurant in Guangzhou. The largest branch has a showroom. In Guangzhou, the connection between Dongjiang restaurant and famous cars is almost unknown.
Li Yongxing once took a 1909 Canadian antique Ford to the Hong Kong Grandpa Auto Show. The then Financial Secretary of the SAR, Henry Tang, gladly tried. This incident made the rich in Hong Kong look at Li Yongxing with new eyes. Since then, both the communication with colleagues in the catering industry in Hong Kong and the acquisition of local restaurants in Hong Kong have been very smooth.
Li Yongxing's "unscrupulous" disclosure of his wealth to outsiders is actually to let more people know his strength. In this way, more and more people will trust him and give him more opportunities. Compared with a humble person, we are undoubtedly more willing to deal with a noble and decent person. It is for this reason that the then "prominent" secretary Tang Yingnian was willing to test drive his car, which brought more tangible benefits to Li Yongxing.
In 2004, Qiu Dedao, chairman of Hangzhou Daoyuan Group, went to Singapore to watch the air show at his own expense. Many people who come to Europe and America to watch the air show come by private jet or business jet. As soon as he got off the plane, he was taken to the VIP room, where he was greeted by a special person, and Jude Road went by civil aviation plane, so he had to wait by. "I was very angry at the time and thought I must buy a plane myself." Immediately, Qiu Dedao spent 65 million yuan to buy a world's most advanced private business jet-"Prime Minister No.1". Overnight, he became a high-profile person.
With the plane, he always flies by himself for any journey of more than two hours, and from Xiaoshan to Shanghai is no exception. "My business often needs to deal with foreigners, and others don't know your strength. I take a special plane to negotiate with my opponent, and it is easy to gain the trust and respect of the other side. " Jude Dao also said that flying on your own plane is different from flying on an airline plane. It is comfortable to have tea and chat with friends on his own plane, and the safety factor is high.
A self-made billionaire said: "wealth will not change people, it will change others' attitude towards you." Letting others believe that you have money can not only gain respect, but also bring many practical benefits to the parties.
First of all, you may gain more trust. "Money" is the first guarantee of credit, which is most obvious in lending. No matter banks or private individuals, most of them are only willing to lend money to rich people (or institutions). China has said since ancient times that "those who have constant property have perseverance", and the suspicion of those who have no constant property is straightforward. People tend to think that the rich will have less moral hazard such as "greedy for petty gain", "sneaking around" and "cheating".
Secondly, you may get more opportunities. You have money, which means that you have strength and more ability, and it is easier to get things done by giving it to you. In this regard, everyone, every enterprise and even the government are "snobs".
Finally, you will gain a certain negotiating advantage. In interpersonal communication and business transactions, people tend to offer better prices to the rich. The implied logic is: "He has a good life, and he will not be eager to cooperate with others unless he meets his conditions." On the contrary, if others know that you are in a difficult situation, you lose the bargaining chip.
For fear of property safety, China people also have the tradition of "hiding wealth for the people" and "making a fortune by keeping silent". However, in today's increasingly fierce competition and sound legal system, "money" is still needed. If you have money, you may have more money, which is the "Matthew effect" of wealth.