Release time: 20 13- 1
ISBN: 978750573 1448
Your value of the image Million is a book that anyone who is eager to develop his career should read. It shows the most basic professional quality-the professional image ignored by most people. A successful professional image shows self-confidence, dignity and ability, which not only makes individuals respected by colleagues and leaders, but also successfully conveys the value of the company to the public. Professional image is one of the keys to ensure the company's success.
In this book, Ingrid Zhang not only expounds his image design wisdom, but also provides a simple and effective "three-ring model of all-round success":
1. Follow the image "hidden rules" to win visual success;
2. Cultivate high emotional intelligence and establish successful interpersonal relationships;
3. Look inward, touch the soul and shape the overall outlook on life.
This is a useful book about how professionals know how to repair personal profits. -"Fashion"
Image design-a necessary practice for success! She reveals why we should attach importance to image design and how to shape our successful image in our daily life. -Wen Hui Reading Weekly
Suggestions for the interview:
It is more important to leave a good first impression on the interviewer than a beautiful resume with a high degree of education. There is an English proverb called "You won't get a second chance to make a first impression". Interview is actually a "one-shot deal", so people who want to win their ideal job should be prepared before picking up the hammer!
1. Be honest with yourself and don't forge or fabricate your resume.
2. Carefully prepare your resume, and this is your business card. Be careful not to treat your resume as "creative design". A flashy resume can only lower your score.
3. Cherish the interview opportunity, and don't leave the impression that you don't cherish it.
4. To invest in your interview clothes, please refer to the "Clothes" in this book.
5. Pay attention to the manners, eyes, speech speed and voice of beginners. Please refer to "Body Language" in this book.
6. Answering questions is well-founded. Don't pretend you don't know the question. Only by being straightforward and calm can you win the opportunity. Character is more important than knowledge.
7. Prepare at least two resumes and give one to the interviewer. They may ask questions based on your resume.
8. There is no answer to the open-ended question. Open your eyes and lie, but you can't say it without a foundation. You should answer the question reasonably, "Don't let your tongue go beyond your mind".
What is the image of charismatic leaders or successful people? Professor Nixon, a famous behavioral psychologist at London Business School, said: "People use three concepts to describe successful leaders-personality, ability and image." Because people in society have set up a fixed model for successful people in their own consciousness, and now the management circles deliberately avoid studying the image of leaders, which is not in line with modern management thought.
Nixon described that leaders are expected to "have outstanding management skills, be tall, attractive, have a strong magnetic voice, have confident gestures, and make full use of body language to communicate and communicate". In the survey conducted by psychologists, it is generally believed that a successful leader should first "look like a leader" and have the characteristics of "intelligence, eloquence, ambition, diligence, consistency in words and deeds and determination".
1. Think like a leader and read more biographies of successful people.
2. Dress like a leader, create a boutique wardrobe, and only wear high-quality clothes that can give you a sense of authority.
Act like a leader and change your body language, including walking and sitting.
4. Speak like a leader, memorize "I am a leader, I am a winner" and act like a leader.
Be a leader and learn to make others like you, respect you and support you.
6. Seek the help of "Charm" consultant and design "Charm Self-development Plan".
Self-improvement image problem?
1. Who is the influential leader in my mind? Why? Will their image affect how much I like them?
2. Who is my least favorite leader? Why?
Have I met those successful people who don't look like successful people? If so, why don't they look alike?
4. If I am a leader, what kind of impression am I eager to leave on others?
5. How will I create such an image?
First, the basic professional attire necessary for men and women
Black or silver gray light blue suit, blue with fine dark blue or gray.
Long-sleeved shirt, 5 pinstripes, 5 ~ 8 white or light blue.
Pants are khaki black or dark gray.
Suits, coats and tops are all black and dark blue.
Shoes are blue, dark brown and black or the same color as clothes.
The belt is blue, black, black or the same color as leather shoes.
Leather bags and portable document bags are dark brown or black.
Ties are solid colors, such as crimson, blue or dark gray, or with simple stripes.
Watch dial is very thin, leather or metal quality strap.
Windbreaker, khaki or black coat, cloth, wool or cashmere, leather, etc.
Second, dress taboos
1. Don't follow the fashion closely, avant-garde fashion can't play an active role in business negotiation.
2. Don't wear tight or thin clothes. Clothes that are too tight or too thin will make thin people look thinner and gaunt, and fat people look fatter.
3. In men's professional wear, fashion is mostly manifested in neckline and buttons. Clothes with large neckline have been out of date for many years. If you still wear them, it seems that they can't keep up with the trend of the times. Single-breasted suits are very popular internationally.
Third, shirts and ties.
1. Make sure shirts and ties are free of stains and stains.
2. Ties and shirts should be matched with suits, not neither fish nor fowl.
Don't choose shirts with patterns, stripes, prints and silk. They are not business clothes, they are the killers of your successful business image.
4. Don't wear a short-sleeved shirt with a suit.
The cuff of a shirt should be about two fingers longer than that of a suit.
Fourth, women dress.
According to Jon Morley's 26-year research, women like:
1. Deep and authoritative color, such as dark blue or dark gray.
2. The combination of dark blue and crimson is considered authoritative and reliable by women.
3. Women think dark suits and light shirts are fashionable.
4. A bright red tie is considered sexy.
5. Women think shirts without patterns are sexier. In casual wear, if the color of the shirt is darker than the pants, it will be considered very sexy.
6. In the eyes of women, men's dressing ability is consistent with other abilities. Men who are well-dressed and tasteful will be considered smart and fashionable by women.
7. In the survey, it is found that successful women think that men who wear conservative, high-quality and well-fitting clothes are sexy and charming, whether they are fat or thin. Of course, this also means that such clothes must be cut very appropriately and have a very good texture.
Five, the principle of wearing a suit
1. Fabric: The fabric of a suit should be 100% wool or at least 70% wool, or a synthetic material of wool and silk. Any chemical fiber product will look cheap and inferior.
2. Color: Successful men's suits are generally neutral colors such as dark blue and gray. Some domestic business image designers also list black and brown as optional items, which is wrong in international business clothing. In the west, brown suits are considered as a sign of low taste, while black suits mostly appear at weddings, funerals or as evening dresses.
3. Pattern: Men's suits can only be solid colors or subtle stripes. Any large plaid or tweed pattern will not leave a good impression. The dark blue suit with dark stripes is considered by westerners as a powerful suit for men.
4. Single-breasted or double-breasted: At present, the suits popular in the world are single-breasted, and the double-breasted suits are more formal and formal. However, some domestic business image design books classify single-breasted buttons as tradition and double-breasted buttons as fashion, which is contrary to reality. Wear a double-breasted suit with all buttons buttoned; In a single-breasted suit, the bottom button should be open.
At present, three styles of suits are popular in the world: European, American and British.
Americans: loose, not close-fitting, tubular waist, slit at the back. Influenced by Americans' open personality and love to make big moves, they look tall and powerful, suitable for people with thin and tall bodies.
European style: well-tailored, emphasizing shoulder pads. The shoulders are square and the curve of the back waist is particularly prominent. It looks like kissing a person's body, lining a person's shoulders and chest. With more double-breasted buttons, European style is more suitable for China people's figure. Generous and decent, fine workmanship.
British style: no shoulder pads or only a little shoulder pads, slightly bent waist, gentleman style and taste, mostly single-breasted
6. The size of the suit is very important. A suit that is too big, too small, too tight or too loose will ruin the excellent image of a successful man.
7. When wearing a suit, the back collar is also extremely important. To prevent the big bag from bulging at the back collar. When buying western famous brand suits, clothing stores can modify the back collar for customers.
8. It is forbidden to wear sweaters when wearing formal clothes. A common phenomenon in China is to wear a thick sweater under a suit, which is the crime of dressing.
Self-improvement image problem?
1. What do I think of others wearing black, brown and green suits to attend business activities? Do I have such behavior?
2. What do I think of others when they wear clothes that are too tight, too fat, too short and too long? Do I have such behavior?
Is there a suit made of chemical fiber or synthetic material in my closet? Am I still wearing them?
4. Can I see the difference in clothing materials? How can I see the difference in materials?
5. What do I think of the opposite sex wearing sexy clothes talking about business with me?
Suggestions on women's dress:
For women, in the concept of business and professional image design, the basic principle should be "dressing for success", not dressing for sex appeal and fashion. We don't object to the beauty and sexiness of women, but business and career are not activities for women to show their charm. Too much emphasis on a woman's physical beauty and psychological beauty will weaken her sense of authority in her career.
1. Establish the concept of "dressing for success".
Please don't let such clothes weaken your credibility and authority, and don't wear them into the office;
(1) Low-cut or large-necked clothes are too attractive;
The skirt is more than 2 cm above the knee, so that you have to put your legs together tightly when sitting in a chair. Please leave your mini skirt for 8 hours.
(3) There is little difference between wearing thin, transparent and close-fitting clothes and wearing see-through clothes;
There are too eye-catching and exaggerated patterns on suits, trousers and skirts;
⑤ Any clothing with brand trademark;
⑥ There are too many laces and decorations on the collar of clothes;
7 clothes that don't fit, are too wide or too tight;
Wear old, stained, unclean and smelly clothes.
Don't blindly pursue fashion. If fashion conflicts with authority and reputation, please choose conservative, authoritative and credible clothing.
4. Establish a basic "wardrobe" with credibility and authority.
Questions about self-improvement of image [only for ladies]?
1. What is the principle of dressing for work? Is it sexy to attract men's attention or to gain respect?
2. Does my skirt exceed 2 cm above the knee?
3. Do I wear tights and translucent clothes to work?
4. Is my chest low enough to see my chest? If I saw a woman dressed like this, what would I think of her?
Communication psychology emphasized that a good communicator should be a good listener first. When he needs to speak, he must first observe other people's nonverbal reactions with his eyes, and then he can decide the content and form of communication.
According to the statistics of social psychologists, we spend 50% ~ 80% of our time communicating with others, and during this period of communication, more than half of our time is listening. Especially in personal career development, "listening" is listed as an important communication skill. In the study of leadership, it is repeatedly emphasized that "listening is a good opportunity to increase knowledge and value" and that "what we say should be related to listening or come from what we hear".
Listening is an art that must be mastered for a successful career, and listening is the easiest way to build a good image. Therefore, communication psychologists have repeatedly emphasized "learn to listen first, then learn to speak".
Starting today, avoid these habits:
1. Look around, don't look at the speaker.
2. Keep interrupting others.
3. Absent-minded, doing other things.
4. Pretend to be listening.
5. Negative, lazy and rambling body language.
6. overemphasize the differences between them and argue endlessly.
Please do this:
1. Look at the speaker, and your facial expression should respond according to what the other person says.
2. lean forward and show interest and concern in the conversation.
3. Use head movements, nodding to show agreement and shaking your head to show denial.
4. Use simple answers, such as "Yes" and "Yes", to show that you are listening.
5. "What do you answer" means that you are communicating with others.
Self-improvement image problem?
1. Can I get information from other people's eyes?
2. Can I concentrate on what others are saying?
3. What do I do when I don't want to listen to others?
4. Can I capture the audience's body language and expression information? What are the signs when the audience is absent-minded?
5. How to express interest in the topic with body and expression?
Karen, a Canadian image designer, thinks: "Handshake is such an interesting art that it allows us to make all kinds of guesses and judgments in an instant. The information of handshake is speechless, but it is so rich and subtle. Handshaking is so emotional, but it makes us feel the inner activities of the other party before he speaks. " That's true. Usually, an enthusiastic person will hold your hand strongly and shake it up and down to show that he is eager to see you. A cold, hard-hearted person stretches out his cold, stiff and powerless hand like a dead fish.
1. Introduce yourself first, and then extend your hand. Usually, people with high status, women and elders reach out first to express their willingness to shake hands with each other. If they don't reach out, you should wait. If the other person is very active, you must hold back your hand first, otherwise it will not only embarrass the other person, but also make you impolite.
2. When shaking hands, make eye contact with each other and smile. Eye contact shows your concern and interest in others, as well as your self-confidence and calmness, and you can also observe each other's expressions.
When you reach out, your palm and thumb should be at a certain angle. Once your hand is held with someone else's, all your four fingers and thumb should be held with the other person's hand. One feature of the "dead fish" handshake is that you don't need a thumb.
Shake hands with a certain strength, showing your firm and strong personality and eager attitude. A hand without strength is a "dead fish" hand. But don't hold it too tightly, as if to crush each other's bones, which shows that you have ulterior motives.
5. The handshake time is about 5 seconds. If it takes less than 5 seconds, it will be too hasty. If it takes too long, it will be too enthusiastic, especially if men hold women's hands for too long, which will easily cause the other party's defensive heart.
6. If your hands sweat easily, be sure to dry them quietly before shaking hands.
Self-improvement image problem?
1. Have I ever held a hand like a dead fish? How do I feel?
2. Have I noticed the quality of my handshake? How, how difficult, where and how long?
3. When shaking hands, do I make eye contact with each other with a smile on my face?
4. What does it feel like to hold a pair of sweaty hands? Are my hands wet and sweaty?
Eating with customers is very tiring, because if you are a person with poor eating habits, you must control your instincts and original eating habits when you are with customers, and you can't be casual at the dinner table, otherwise the disguised "fox tail" will be exposed.
It is also worth mentioning that your knowledge of food and wine cooking will set off or destroy your image from the side. Business dinners are usually held in elegant restaurants or hotels, so in order to prosper your career, knowing some simple western table manners and knowledge will help you avoid detours.
Suggestion:
1. The host should arrive earlier than the appointed time.
When the waiter is seated, you should let the guests go first.
Give the best seat to the guest, and you sit on the guest's left.
4. Let the guests order first. If the guests order soup, you can also order soup.
When eating western food, don't order difficult dishes, such as onion soup, prawns, pasta and so on.
6. Don't force guests to drink. If the guests order wine, you'd better order wine, too. If you don't drink, you can order one.
7. No matter how delicious the food is, don't praise it with noise.
8. When drinking soup, put the soup in your mouth instead of inhaling it, and don't make a sizzling sound.
9. Put the right amount of food in your mouth, not your mouth full.
10. Don't spit out what you can't swallow in full view, but spit sideways on the napkin when others are not paying attention.
1 1. Don't share food with others too enthusiastically, and don't help others.
12. Don't grab food with your hands.
13. Don't sit unsteadily, put your hands and feet up and let the tableware jingle.
14. Don't talk while eating. Be sure to swallow the food in your mouth before answering others.
15. Don't open your mouth and pick your teeth in public.
16. Don't smoke while eating.
17. Don't persuade people to drink and respect others' choices.
18. Don't complain about the food.
19. Don't blow hot coffee or vegetables, let it cool naturally.
20. Don't put your elbows on the table.
2 1. The owner should be prepared to pay for the most expensive food in the restaurant.
Basic knowledge of western food
The use of napkins
1. Napkins should be folded into rectangles or triangles and laid flat on the thighs. Don't stuff them under your neck like a baby bib.
2. When wiping your mouth with a napkin, gently wipe it with your fingers, don't rub it into a ball or rub it hard, and don't use it to wipe your face or table.
When you leave the table during the meal, you should leave your napkin on the chair, indicating that you haven't finished eating, and you will come back immediately.
tableware for Western-style food
1. Hold a fork in your left hand and a knife in your right hand (only Americans do the opposite).
2. Tableware on the dining table should be used from outside to inside in turn.
Cut as much as you eat. Don't cut all the dishes in advance.
At the end of the meal, put the knife and fork side by side on the right side of the plate.
The order of western food
1. appetizer or soup?
2. Main course (sometimes seafood comes before this).
3. Candy, fruit, cake or ice cream.
4. Coffee or tea.
Wine knowledge in western food
In Britain, eating and drinking go hand in hand with dinner. Wine is the most exquisite food supplement in western food. Different wines use different wine utensils, and there are standards for wine utensils, wine holding and wine tasting.
In formal western food, all wines are wine, which is divided into red wine and white wine. Wine and vegetables should cooperate with each other. In most cases, white meat (fish and chicken) is paired with white wine. Red meat (beef, mutton, pork) with red wine. The reason is that thick red wine and thick red meat will match well, while light white meat and light white wine are more congenial. Although this is not absolute, most westerners follow this collocation principle.
Dry white wine-fish, seafood, pork or chicken with cream sauce;
Dry red wine-beef, mutton, pasta;
Sweet red wine-dessert (last course).
The order of wine: the stronger the taste, the more you drink later. Usually, white wine precedes red wine, short-lived wine precedes long-lived wine, and unsweetened wine precedes sweetened wine. But no one adds ice and lemon to the wine.
Pre-dinner wine, used before the staple food, is mostly champagne or cocktails;
The wine in the meal is mainly wine;
After dinner, after dessert, there are brandy and other wines, which most people don't choose.
Tasting: Under normal circumstances, the waiter first shows you the trademark of the wine, then opens the lid of the wine and pours some wine glasses for the guests to taste. The sommelier will nod to indicate "good wine", and then the waiter will pour the wine for the guests in turn. Almost 100% of the guests will think that there is no problem with the wine. Generally speaking, wine can only fill two-thirds of a glass. In the west, people don't have the habit of "persuading people to drink" like China, but do what they can and respect others' abilities and choices.
1. What's the purpose of a business meal? Is it to satisfy hunger?
2. When eating with others, did I make others wait and be late?
3. Did I enthusiastically help others with chopsticks?
4. Do I still talk when I eat?
5. Did I force others to drink?
6. Do I have the habit of picking my teeth with my mouth open in public?
Ways to improve the image;
Only the unexpected, nothing is impossible —— Seven ways to improve your image
1. Learn from your own experience;
2. Learn from others' failures;
3. Learn from the successful experience of others;
4. Pay attention to details and be good at observation;
5. Be a good listener;
6. Read a lot of books;
7. consult a professional.