Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments.

193 1 year

Due to the civil war and the outbreak of War of Resistance against Japanese Aggression, Chow Tai Fook Gold Store moved from Guangzhou to Macau. Chow Tai Fook's first franchise store in Macau is at No.28, Xinma Road, Macau.

1939

Chow Tai Fook opened its first branch in Hong Kong, located at Queen's Road Central 148A.

1956

Chow Tai Fook was officially taken over by Mr. Zheng Yutong, and in this year, it pioneered 999.9 pure gold jewelry, which became the Hong Kong standard of gold fineness in the jewelry industry today.

1960

Chow Tai Fook broke through the capital structure model of ancient gold shops and established Chow Tai Fook Jewelry and Gold Co., Ltd., which expanded from a single gold business to jewelry business and became the earliest limited company in the gold industry in Hong Kong. At the same time, Chow Tai Fook boldly abandoned the old form of gold shops and branches, expanded the company's business with modern chain store management, and gave full play to the marketing concept of "customer first", which won a wide good reputation in Hong Kong.

1964

Chow Tai Fook invested and set up a diamond grinding factory in Johannesburg, South Africa, specializing in diamond cutting and polishing technology to ensure product quality. As a result, De Beers, the world's largest rough diamond producer, obtained the distribution patent right, and later became one of the global 125 international authoritative diamond dealers of De Beers (now DTC Diamond Sales Center) (84 have been screened). Mr Zheng Yutong, the operator of Chow Tai Fook, is also known as the "jewel king" in Hong Kong.

1984

The Hong Kong government legislates for gold products, and 999.9 pure gold pioneered by Chow Tai Fook is set as the color standard of gold jewelry. From then on, consumers can also buy their beloved gold ornaments with confidence and pleasure. The gold market has flourished, and the method of making jewelry with 999.9 pure gold has been widely adopted by Hong Kong counterparts.

1990

Chow Tai Fook decided to set a "bite price" according to the cost and reasonable profit, so that all consumers can enjoy the treatment of buying jewelry at a reasonable price and truly protect their own interests. The "one price" policy is of great significance to change the chaotic pricing situation of jewelry retail industry in Hong Kong. Now, the word "one-price" is not only imitated by merchants in the industry, but also often appears in real estate and department stores, becoming another generation of nouns of "authentic".

1998

Chow Tai Fook's first franchise store in China opened in Gui You Shopping Mall in Jianguomen. The opening of this franchise store is a milestone for Chow Tai Fook to explore the domestic market. Since then, Chow Tai Fook's domestic business has entered a period of rapid development.

200 1 year

Chow Tai Fook held "Bright Starlight Charity Night, Chow Tai Fook Charity Jewelry Auction Fund-raising Activity" in Dongguan, Guangdong. Chow Tai Fook took out jewels worth more than 1000 million collected over the years and held an auction that night. All the proceeds from the auction were donated to Project Hope to help out-of-school children. This righteous act reflects Chow Tai Fook's concern for society.

In 2002

Chow Tai Fook's100th franchise store in China opened in Beijinglu, Guangzhou. More than 60 years ago, Chow Tai Fook moved out of Guangzhou because of the war. Today, Guangzhou, the birthplace of Chow Tai Fook, once again witnessed her leap. One hundred represents perfection, which is a new starting point. Huang, director of Chow Tai Fook, put forward the slogan of "exceeding 100 and reaching new heights" on the day of opening the store. In the same year, Chow Tai Fook, as the sole brand of jewelry company, was selected as one of the "Top Ten Famous Brands in Hong Kong".

In 2003

According to the 2003 gold and jewelry consumption survey jointly organized by China Gold News and Beijing Gold Economic Development Research Center, Chow Tai Fook has become the most recognized brand in China's jewelry industry. Chow Tai Fook Enterprise Group is undoubtedly the biggest winner of China's jewelry industry in 2003.

In 2004

Chow Tai Fook held the 75th anniversary "Diamond Jubilee" celebration and launched a brand-new double "C" brand logo, showing that Chow Tai Fook not only has a stable reputation, but also has the characteristics of creativity and fashion. It marks that Chow Tai Fook has entered a new era of perfect combination of classics and fashion.

In 2004

Chow Tai Fook's 200th franchise store in China District-Shanghai Jiuguang Department Store was grandly opened in Jing 'an District, Shanghai. June 5438+February of the same year, Chow Tai Fook opened the first franchise store in Korea in Seoul, South Korea.

In 2005

Chow Tai Fook's 300th franchise store in Chinese mainland was grandly opened in Shenyang. In the same year, Chow Tai Fook's trademark was recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce.

In 2007

As of today, Chow Tai Fook has opened more than 600 branches in China.