Dongfang Kangneng's points reward system allows consumers to convert their points into cash. When consumers spend money on the platform or successfully recommend new users, they can choose to convert the points they get into rewards that can be used to buy goods or extracted as cash. This system encourages users to use the platform more frequently and increases their motivation to participate in activities and promote products or services. Turning points into actual value, Dongfang Kangneng provides a convenient and attractive way to reward and motivate its loyal users.