He has served as an executive in many foreign direct selling companies such as Amway, Herbalife and Orillian. He used to be the vice president of business, marketing and operation of Herbalife (China). Responsible for the business development of Aurelian in the Asia-Pacific region, and served as the vice president of China. The success of its star product strategy helped Aurelian realize the strategic transformation in China market.
Zhou has excellent market insight. In order to better promote the localization process of natural sunshine, he put forward three market strategies: "product differentiation with technology first, dedicated service and experience, and technology-led innovation". Under its leadership, Natural Sunshine China District performed brilliantly in the second quarter of 2020, achieving sales revenue growth of nearly 40% and net income of $654.38+$9,000.
In addition, Zhou is a person who is good at learning, is not afraid of difficulties and meets challenges. Zhou Zeng said: In the future era of direct selling 3.0, we should embrace change and move from single-channel retail and two-way retail to omni-channel retail. Omni-channel retail to meet the needs of consumers to buy in any way anytime, anywhere; This model breaks through the traditional private domain traffic trading model, and only needs an article, an advertisement, a video and a picture to form a short, frequent and fast trading closed loop.
As a manager, Zhou has undoubtedly brought new ideas to natural sunshine (China). In the management mode, Zhou eliminated the slow and rigid superior-subordinate management mode and changed it into a strategy-oriented team mode, which broke through the communication barriers between employees, maximized the execution and responsiveness of members and strengthened the stickiness among members.