As one of the top ten festivals in Qingdao, Qingdao Beizhai Cherry Blossom Festival has been successfully held for 17 times since 1996, becoming the leader of eco-tourism in Beizhai Street. From the initial private operation, it has developed to be hosted by Qingdao Morning Post and Laoshan District Government today. There are 2000 cherries1.2000 in Beizhai Street, including 80000 fruit trees, with a planting area of 1.33 hectares and a total output of 320 tons. In the past five years, the scale of the Cherry Blossom Festival has changed from small to large, and its influence has changed from weak to strong. The number of domestic and foreign tourists participating in festivals has increased year by year, and their popularity has been continuously improved, which has achieved good economic and social benefits. In 2000, the fifth Qingdao Beizhai Cherry Blossom Festival was large in scale, rich in content, lively and participatory, and experienced unprecedented prosperity. It received 654.38+million tourists, an increase of 25% over the previous year, and the total income reached 3 1.2 million yuan. The success of the Cherry Blossom Festival has promoted the rapid development of the tertiary industry. The turnover of 52 hotels registered in the whole street reached 6.5438+0.76 million yuan, and the turnover of 42 farm banquets listed in mountainous areas reached 430,000 yuan. Beizhai Farmhouse Banquet has registered its trademark and has become a beautiful brand in Qingdao catering service industry. Taking the Cherry Blossom Festival as the leader, a number of high-quality agricultural parks as a whole, unified planning, unified publicity and brand strategy have improved the popularity of ecological agriculture and sightseeing agriculture in Beizhai, making the eco-agricultural tourism in Beizhai start from the Cherry Blossom Festival and continue until late autumn, which has promoted and promoted the vigorous development of the tertiary industry. In 2000, the added value of the tertiary industry reached 66 million yuan, an increase of 27% over 1999.

Red cherries make people rich. Beizhai is known as "the hometown of cherries in China". In the past, it was only used as an agricultural product, and the price per catty was only twenty or thirty cents. Nowadays, the annual Cherry Festival attracts tourists from all directions to pick and taste cherries. The added value of cherries has greatly increased, and the price has increased by more than 30 times. With cherry as the medium, Laoshan District has developed tourism by holding festivals, realizing the organic integration of modern agriculture and tourism. From the previous' boudoir rearing, obscurity' of agricultural products to the present' small cherry traveling hand in hand', Laoshan District has pushed the integration of the primary industry and the tertiary industry to a higher level. Liu Zhifeng, deputy director of the Propaganda Department of Laoshan District Committee, said.

Guarding the back garden of Qingdao, Beizhai has done a very detailed job in expanding the 1.5 industry, and extended the one-month festival activities into a year-round experience tour of rural customs and agricultural rhyme. Liu Qiang, secretary of the Party Working Committee of Beizhai Street, said: The development idea of Beizhai is to promote eco-tourism through efficient agriculture and expand the article of 1.5.

The billion-dollar project in Beizhai is also based on this idea: 10 fine demonstration garden including cherry orchard, 100 mu of selenium-enriched apple orchard, and 1000 mu refers to another more expensive and less bourgeois fruit-blueberry, which is the historical tradition of Beizhai: cherry planting. Cherry orchard was founded in 1995. In 2000, 17 cherry varieties and 23,000 cherry plants were introduced from six countries including Italy, Ukraine, USA, Canada and Japan. After all these new varieties enter the full fruit stage, the maturity of cherries will be extended from the current half month to one and a half months. Grafting and transforming 3,000 cherry trees with 2 hectares of nursery. Two kilometers of highway around the mountain and 2500 meters of segmented highway have been built, and the basic supporting facilities are improving day by day. Initially establish an image of an eco-tourism sightseeing agricultural park with smooth access, perfect facilities, beautiful environment, fruitful results in three seasons and strong attraction. It was opened to the public for the first time during the Cherry Blossom Festival this year, receiving nearly 654.38+10,000 visitors. Finally, a sightseeing orchard integrating product benefits and resources will be built, providing a good environment for the Beizhai Cherry Blossom Festival.

This year, tourists can take part in the leisure sightseeing agricultural industrial belt between Hualou and Beijiushui, focusing on six communities: Beitou, Dalao, Dongwuyixiang, Xiwwuyixiang, Liangquan and Jiabi. Liu Qiang said that Beitou community focuses on creating a farm paradise that reflects farming culture and farm production and life scenes; The old community focuses on the development of fine cherry orchard; Liangquan community explores the use of idle buildings in old villages and vigorously develops folk leisure and holiday industry; The communities in Dongwuyi Lane and Xiwuyi Lane use abundant land resources to develop flower planting and tourism. Gaby community focused on blueberry cultivation and built a unique Laoshan blueberry garden. Each characteristic park is connected into a tourism industry belt, which is perfectly connected with Hualou and Beijiushui. The agricultural park and two scenic spots have jointly constructed a big framework of tourism in Beizhai.

The infrastructure of Beizhai has kept up, so tourists are not afraid of not coming to play. As soon as the tourists arrive at the North House, they are happy to leave. Wang Dongdong said.

The service of Beizhai is the highest-visiting the park and tasting cherries, and the road is better. Beizhai Street has increased infrastructure construction, further improved the park environment, and renovated some roads in cherry orchard to make it convenient for citizens to visit the park. At the same time, Beizhai Street recommended 10 boutique cherry blossom gardens for the general public and tourists to choose from. In terms of road traffic, Beizhai Street has set up temporary parking lots in seven communities: Beijian, Zhougezhuang, Xiage, Qiyu, Huayang, Lanjiazhuang and Liu Hui, which has solved the problem of parking difficulties for citizens. There are free shuttle buses in Zhougezhuang, Xiage and Liuhui, so visitors can take the bus to the cherry blossom park they want to go to. In the road section with large traffic volume and many citizens, Beizhai Street coordinates the traffic police department of Laoshan District to arrange police force to ensure smooth roads.

20 10 after the 15th Qingdao Beizhai Cherry Blossom Festival kicked off on May 28th, Beizhai became a good place for people to meet for an outing. Cherry is red, tourists laugh and people are happy! By June 6th, the 15th Qingdao Beizhai Cherry Festival had more than 520,000 tourists, sold more than 3.8 million Jin of cherries and earned nearly 35 million yuan. The specialty food is more abundant. In order to welcome tourists, Beizhai Street invited national food experts to select 24 star-rated peasant banquets and 30 special dishes to provide thoughtful catering services for tourists. Sophora japonica, grasshoppers, Laoshan ginseng, grass carp, potatoes, etc ... all kinds of special foods, so that citizens and friends can feast their eyes. At the same time, there are agricultural special products such as Laoshan tea, blueberries, wild vegetables and eggs produced by Korea, Blueberry Biotechnology Company and Wanzhen Game Company, which citizens can buy.

The activities are getting more and more interesting. This year, Beizhai Cherry Blossom Festival has added many special activities, including six interesting cultural activities (Beizhai Cherry Blossom-Great Journey of Heroes), cherry blossom viewing in the cherry blossom garden, flag climbing competition, cherry blossom viewing in the cherry blossom garden, treasure hunting, cherry blossom viewing in the cherry blossom garden, chicken catching, farmhouse music, peninsula love and photo contest) and 65,438+00 theme activity days. Citizens can also participate in the Beizhai Cherry Blossom Festival by collecting newspaper flowers and have the opportunity to win tickets for the World Expo.