The following is her family history:
199 1, 29-year-old Ni Hongyan realized the importance of developing agriculture at the investment promotion meeting of Harbin Administration and made up her mind to return to her hometown to start a business.
She founded Harbin Tian Yan Feed Co., Ltd., and positioned the company's products in the development of suckling pig feed.
Positioning is there, but where is the market? At that time, the competition in the northern feed market was already fierce. But Ni Hongyan turned her attention to the northeast, which was rarely talked about at that time. She personally led the sales staff to explore Daqing, Qiqihar, Mudanjiang and other markets.
After hard work, suckling pig feed was put on the market and quickly became popular. Among them, when Ni Hongyan led the salesman Guo Jinyong to sell more than 2 tons of suckling pig feed to Jixi and Hegang, which were in great demand at that time, the two had become close friends.
1994, Ni Hongyan decided to expand the scale and move the factory to Dongfeng Town, Daowai District, Harbin. The company was renamed Harbin Tian Yan Feed Co., Ltd. ..
With the development of the company, Ni Hongyan realized more and more that the short leg of the enterprise is her own management knowledge. On the recommendation of a friend, she attended the MBA class of Harbin Institute of Technology.
1998, the company changed its name to Harbin Rentian Group, and Ni Hongyan used advanced thinking to determine that the development direction of the enterprise is to be in line with internationalization.
In May 2000, she cooperated with Guo Jinyong (then the mayor of Jixi), a former friend on the battlefield, and jointly established Heilongjiang Tianlong Corn Co., Ltd.
In April of 20001year, with the approval of the State Administration for Industry and Commerce, Harbin Tian Yan Feed Co., Ltd. was officially renamed as Harbin Rentian Group.
After more than 20 years of development and growth, the group has developed from a single feed processing to a diversified and grouped large-scale enterprise across industries, regions and countries. And formed an industrial group based on Tianlong corn, Tiancheng corn and Rentian feed.