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What does Little Red Book mean by pr?
Little Red Book pr means operating and promoting posts.

The job responsibilities of Xiaohongshu pr are: responsible for the promotion and marketing of cutting-edge brands and popular products in Xiaohongshu's new media channels; According to the analysis of product users, develop KOL resources of talent bloggers, judge and screen them, decide the talents to cooperate with, and continuously develop high-quality talent resources; Regularly carry out promotion effect monitoring and data integration analysis to optimize the delivery effect.

Public relations function:

Project review is to review the implementation of the project plan and the new situation of the future plan, and summarize the financial situation and other conditions of the project.

In addition, it can provide an opportunity for the project team to get management support when dealing with project risks, and also provide high-level management approval for the project team to continue the project work.