From 200 1, he entered the management consulting industry with Mr. Bao Zheng, and successively served as senior project manager of Hejun Venture and president of Mapson Company. On 20 10/,he founded Shangheng Zhiben Consulting Company to explore a new business model combining management consulting with investment banking. The main consulting projects include: the strategy, marketing and organizational change of hongta group; Strategy, Marketing and Budget of Zheng Hong Science and Technology in Hunan: Marketing of Baisha Group in Hunan; Organizational structure adjustment of Hebei Xinao Gas: Strategy and organization of Runhua Group: strategy and marketing of Konka Communication; Li Lang's strategy, organization, marketing and supply chain management; The strategic and organizational change of Beijing power source: the overall growth service of Jungle Group; Shandong Agricultural University Fertilizer Industry Comprehensive Development Service Center; And the strategic planning of Taian Energy. The contents of the lecture include: enterprise strategic transformation, business model innovation, business model landing, how strategy is rooted in enterprises, strategy and marketing, and product line management. Lectures are crisp and sharp, and they are good at communicating with students. Aiming at the seemingly daily problems of the students, based on his profound understanding of enterprise management, he expounded the way of enterprise management in simple language. It has provided internal training services for more than 300 enterprises including Jungle Group, Denong Seed Industry, Jiangsu Red Sun, Shenzhen Mindray, Fujian Li Lang, Fujian Anta, Fujian Jiumuwang, Quanjude, Henan Shuanghui, Huiyuan Juice, Yanjing Beer, Robust, Hunan Baisha, Yunnan Hongta, AVIC, Sky Machinery, Aerospace Ninth Academy, Aerospace Fifth Academy and Sany Heavy Industry. It has held several public classes, such as the President's Class in Tsinghua University and the President's Class in Shenzhen Research Institute of Renmin University, and provided training services for nearly 1,000 enterprises.