Zhang Qi is from Chaoyang, Beijing.
At present, Zhang Qi is very popular on various short video platforms and is known as a native of Chaoyang, Beijing. However, her IP is in Guangzhou and works in Guangzhou. But people in the industry have different views on the future of this IP. Some people say that Zhang Qi can quickly become popular and quickly cool down.
How popular is this lecturer named Zhang Qi? Many users can brush her courses four or five times a day on various Internet platforms. In 7 days, there were 65.438+million fans, 6500+ videos, 2 billion+videos and 65.438+million live broadcasts. In the first month,100000 was realized, and the number of videos kept pace with Mr. Fan Deng.
The reason why Zhang Qi can catch fire on Tik Tok:
1. At present, China's economic growth is slowing down, the industry is changing from extensive to intensive, the industrial structure is upgrading, COVID-19 is repeatedly going against globalization, many countries are heavily in debt, and at the same time, tariff barriers are erected against China. The above series of reasons have directly led to the rise of social unemployment rate and the intensification of inflation, and the people have tightened their money bags.
Teacher Zhang Qi broke out at this time and repeatedly registered dozens of accounts. It is not wise to use business as a fulcrum to incite people's interest and give them the illusion that they can have money after listening to it, so as to attract traffic and accumulate traffic pools.
As she said in the video, "This is an era when traffic is king." While teaching others that traffic is king, you yourself have become the king of traffic.
2. The video content is all-encompassing, but it takes the form of a short video, giving people a feeling of wanting more. With the unique speech style and humorous language style, it has produced a huge personal siphon effect and quickly completed the transformation from audience to fans.
3. Combine live class selling with e-commerce selling books to form a closed-loop business and earn money from your own traffic. For people with low social analysis ability, business courses can be a way to improve their cognition.
Many people regard it as a way to solve practical problems. This is where Teacher Zhang Qi shines. The moment when she was gradually pushed to the altar was the moment when her ability to absorb gold reached its peak. She gained fame and fortune, and the money she earned in turn proved the correctness of her business logic.
At the same time, people who buy classes admire Zhang Qi more and more. When they find that Zhang Qi's class is difficult to apply to practice, they will fall into self-denial and reflect on whether they lack self-knowledge.
4. Use the content matrix spread by short video skillfully. The team and promoters behind them buy promotion points, bombard thousands of video updates every day, and send the content to dozens of accounts in one go, forming a matrix that wraps short video users in a short time, forming a fission spread and a viral spread.