The new media operation manager is responsible for independently operating the official account of WeChat, and planning and providing high-quality and highly disseminated content for fans; Responsible for the editing and publishing of WeChat soft texts and copywriting, as well as the uploading and promotion of products. So what are the main responsibilities of the new media operation manager? Come and have a look with me. Tisch

Responsibilities:

1. Establish and improve social media matrix (App, official WeChat, official Weibo, official website, Zhihu, Xiaohongshu, Douban, Headline, Tik Tok, etc.) and operating system;

2. Strategic promotion of new media, formulation and implementation of operation strategy, planning of promotion activities, and improvement of user activity;

3. Create a brand fan club to plan and provide high-quality and highly disseminated content for fans;

4. Mining and analyzing users' habits, emotions and experiences, grasping news hotspots in time and effectively completing special planning activities;

5. Dig deep into the brand core and gradually pave the way for the IP of brand products;

6. Pay close attention to industry trends and competitive brands, and provide real-time market information and application strategies for the company;

7. Expand brand promotion channels and build brand cooperative media library and KOL library.

Requirements:

1, more than 3 years experience in new media operation and management, with profound writing skills, ability to write, dare to think and strong execution;

2. Familiar with the Internet and have senior new media marketing planning and management capabilities;

3. Team management experience and practical experience in project integration management;

4. Have certain media KOL resources and be well versed in content marketing;

5. Strong sense of responsibility, strong organizational logic ability, careful and efficient, and rich experience in teamwork.

extreme

Responsibilities:

1, responsible for the formulation and implementation of the company's product new media operation strategy, and responsible for the planning and implementation of the content;

2. Responsible for the management and maintenance of daily contents such as Weibo and WeChat official accounts;

3. Establish effective operation means to increase the number of subscriptions and user activity;

4. Effectively analyze the promotion effect of social media through data;

5. Plan and implement related online and offline promotion activities, enhance attention through effective operation means, and achieve marketing objectives;

6. Lead the team to complete the project planning and editing in a planned way;

Requirements:

1 or above, 3-5 years relevant working experience;

2. Bachelor degree or above, major in marketing, planning and communication is preferred;

3. Have more than two years of experience and cases in Weibo WeChat marketing, SNS communities, forums and other new media promotion planning;

4. Excellent expression and writing skills, communication skills, organization and coordination skills, project management skills, and good professionalism, service awareness and team spirit;

5. Be enthusiastic and sensitive to the new media environment;

6. Industry resources are preferred.

Tisso

Responsibilities:

1. Participate in the overall brand positioning and brand strategy formulation from the perspective of new media communication;

2. Expand brand influence through new media communication and implement brand promotion;

3. Be familiar with the gameplay of mainstream new media platforms, do a good job in daily operations, and have certain brand sustainability;

4. Plan high-quality content in combination with business needs;

5. Explore and analyze the needs of audience users, increase the number of fans, interaction and activity, and collect user feedback;

6. Be good at using data tools to analyze operational indicators and improve operational efficiency and effectiveness;

Qualifications:

1, more than 3 years working experience in new media marketing, with the ability to independently plan the whole case of new media;

2. Familiar with the operating rules of mainstream new media platforms, and have certain brand marketing promotion knowledge and practical experience;

3. Have certain data analysis ability; Good communication skills, good at integrating resources; Strong initiative and learning ability, strong pressure resistance.

Article 4

Responsibilities:

1, through today's headlines, WeChat, Weibo, forums and other social media marketing promotion;

2. Be responsible for the layout of the media platform, continuously develop media account fans, and do a good job in customer service for target users;

3. Planning, implementation and evaluation of social media marketing activities;

4. According to the company's strategic requirements, be responsible for the overall operation and management of online content and activities from the media platform, such as planning and execution;

5. Analyze and grasp the needs of users and customers, and adjust the content construction of the self-media platform according to the needs;

6. Use professional operational data analysis tools to analyze the operational indicators of self-media fans, so as to improve operational efficiency and effectiveness;

7, according to the product attributes and corporate culture, combined with social hot events, planning and organizing online and offline promotion activities;

8. Other related marketing promotion work.

qualified

1, bachelor degree or above, excellent students can relax the requirements. Major is not limited, news, advertising and marketing are preferred.

2. More than three years of experience in new media operation and management;

3. Individuals or leading teams who have managed millions of fans in the official WeChat account or planned a reading volume with a click rate of more than 50,000 are preferred;

4. Familiar with the operation mode of WeChat public platform and other new media promotion;

5. Good understanding and team spirit, careful work, strong sense of responsibility, strong execution, imagination and passion.

chapter five

accountability

1, responsible for the daily maintenance, copy editing, thematic planning and promotion of the company's WeChat subscription number;

2, overall control of editing articles, planning high-quality, high-spread special promotion programs and activities;

3. Responsible for the content writing, activity operation implementation and scheme writing of websites, communities, WeChat and cooperation platforms;

4. Data analysis analyzes the data generated by related operations and activities and puts forward constructive suggestions for improvement;

5. Be responsible for communication and cooperation with capital and Internet media, communicate with event operation and content operation, coordinate resources and achieve operational objectives;

6. Plan, organize and implement online and offline operation activities with the goal of innovation, maintenance and stimulating users' repeated consumption;

7. Monitor and study the trends of industry information and competitive products, and be able to make targeted activity plans on a regular basis in combination with hot spots;

8. Track the daily data of products and activities, summarize the operation effect, formulate new operation strategies, and precipitate replicable cases.

qualified

1, have a certain writing skills, strong market analysis and marketing planning ability, and can independently plan and track activities;

2. Good data analysis skills, and apply the analysis results to daily activities, and skillfully use tools and software such as office and xmind;

3. Strong communication and cooperation ability and project promotion ability;