Bank of Beijing plans to introduce:
1. "Bank of Beijing Plan", opening JD.COM for the first time. COM promotes the core resources of bank partners through Jingdong Payment, integrates the superior resources of unbounded retail in JD.COM, opens up shopping malls, finance, logistics and online and offline in JD.COM, and realizes unbounded marketing, cross-border interaction and user sharing between JD.COM and banks.
2.65438+1On October 22nd, JD.COM Mall, JD Finance and Bank of Communications Credit Card Center held the launching ceremony of the cooperation between JD.COM New Year Festival and Bank of Communications Credit Card in Shanghai. Han Rui, Vice President of JD.COM Group and Head of Platform Operation Department, Xu Ling, Vice President of JD.COM Group and Head of Jingdong Financial Payment Business, and Wang Weidong, General Manager of Bank of Communications Pacific Credit Card Center attended the ceremony and jointly announced the official launch of the Bank of Communications Credit Card JD.COM New Year Festival.
3. Bank of Communications Credit Card Center became the designated cooperative bank of JD.COM New Year Festival on 2018. JD.COM's new year promotion resources and thousands of well-known brands are connected with various payment products of Bank of Communications' credit card, which helps Bank of Communications to accurately locate high-value customers with high-quality goods, convenient payment and preferential prices, and meet the high-quality consumption needs of users in the era of consumption upgrading.
Introduction of JD.COM New Year Festival:
1.JD.COM Chinese New Year Festival is an annual large-scale promotion activity in JD.COM, which is jointly promoted by big brands and combined with brand-specific discounts, bringing consumers an immersive shopping experience. With the ultra-low discount on new year's gifts and the logistics guarantee of Spring Festival, JD.COM New Year's Festival has been the first choice for hundreds of millions of middle-class users to buy new year's goods for many years.
2. In 2008, JD.COM New Year Festival introduced banks as partners for the first time, and launched the largest preferential promotion activity in history together with Bank of Communications Credit Card Center. 3. During the New Year Festival, all kinds of super-category activities will be launched at the same time, from delicious food to fresh food, from home appliances to drinks. Credit card holders of Bank of Communications will get all kinds of substantial discounts in JD.COM, grab all kinds of discount coupons, and let consumers feel at ease for the New Year.
4. As one of the five major banks, Bank of Communications has always maintained a good cooperative relationship with Jingdong Finance. Being the first to join the "Bank of Beijing Plan" this time has set a benchmark for JD.COM and the Bank to start unbounded marketing. Wang Weidong, general manager of Pacific Credit Card Center of Bank of Communications, said at the launching ceremony that under the current market environment, the cooperation between Internet companies and financial institutions has become a trend.