What does KA store mean?

Simply put, it is a big chain, KA means KeyAccount, and direct translation is an important customer. There are many sayings about KA. KA channels, KA stores and KA terminals all refer to stores with large business area, large passenger flow and great development potential. For example, Wal-Mart in Beijing, Carrefour, Hualian, Lotus in Shanghai, Su Guo in Nanjing and Gome in Zhejiang.

What does KA shop mean?

KA means KeyAccount, which means "important customer" in Chinese and is also a key customer. -For enterprises, K/A store _- is a big dock in terms of business area, passenger flow and development potential. Internationally renowned retailers such as Wal-Mart, Carrefour and Metro, or regional retailers such as Shanghai Hualian, Beijing Hualian and Shenzhen Wanjia are all K-A stores of enterprises.

With the shrinking of traditional sales channels, KA hypermarkets are paid more and more attention by manufacturers, but now the competition in the industry is very fierce. Enterprises are large and small, and there are many kinds of forests. The status of KA hypermarkets in enterprises is getting higher and higher, so selling in KA hypermarkets is a problem that enterprises must face.

With the development of business, large retail customers (including international and domestic large chain retail customers) occupy a huge market share in fast-moving consumer goods, health food, daily chemical products and other industries, so that any manufacturer engaged in this industry must plan a lot of resources to support and manage the sales of these retail customers.

In order to gain competitive advantage, profit and market share in the fierce commercial competition. These key retail customers are usually called KA, which is an English key. The accountant wrote it. In China market, the development of KA is in the ascendant, but its rapid development, large scale and high retail share are enough to change the commercial pattern of China retail market.

Today, any manufacturer has to face KA customers, who are happy and miserable because of doing business with KA. The content and organizational structure of KA are different in different industries.

Even with fast-moving consumer goods, health food, daily chemical products and other fields of the same enterprise. With the difference of sales scale, channel development strategy and sales organization structure, there are different KA management methods.