In order to realize the management mode of "one person, one person", enterprises need to change to "three things", namely enterprise platform, user personalization and employee maker. Personalization is the purpose of the relationship between the three, enterprise platform is the necessary condition, and employee maker is the sufficient condition. To implement the organizational change of "one person, one person in one", the goal of enterprise platformization is to change from bureaucratic control to maker platform, and to change the purpose of enterprises from pursuing long-term profit maximization to pursuing becoming one of small and micro shareholders. The goal of user personalization is the integration of production and consumption: the integration of producers and consumers to achieve the goal of the best user experience. To achieve this goal, it is based on the sharing economy. The goal created by employees is to realize what Drucker said, "Let everyone become their own CEO". Enterprise platformization, user personalization and employee customization together constitute Haier's enterprise management system.
Practice is the only criterion to test the truth, and the success of "one person, one person" management mode is confirmed by Haier's practice. For example, the formulation of international standards is a battleground for international industry leaders, and in the direction of intelligent manufacturing, three international organizations, IEEE (American Institute of Electrical and Electronics Engineers), ISO (International Organization for Standardization) and IEC (International Electrotechnical Commission), all choose Haier to take the lead in the formulation and research of international standards for mass customization and industrial Internet platforms. This was won by Haier from fierce competition in Germany, the United States, Japan and other countries. The reason why Haier can win is that Haier takes users as the center under the guidance of the "one person, one person" model, while other models do not really integrate user needs and user values into the platform ecology.
For example, in terms of industrial upgrading. Haier has created a series of cross-industry "integrated model" samples. Clothing networking, combining washing machine, detergent and clothing industries, integrates users' laundry needs with those of other industries such as clothing by establishing an ecological circle and connecting more than 2,000 resource parties, creating one new demand after another, constantly satisfying users and achieving a win-win situation for all parties.
At present, the "one person, one order" model has been replicated across regions and industries around the world and achieved good market results. Represented by Jaipur, the world's largest carpet company, Cherwell, one of the largest steel producers in Russia and even the world, and Fujitsu, a leading information and communication technology company in Japan, 62,975 enterprises in 29 countries around the world registered as members of the "one person, one meeting" alliance, and made in-depth exploration of enterprise management reform by learning to imitate the one person, one meeting model.
The new era needs a new management model. The next step of the Internet is the Internet of Things. The Internet of Things era is mainly about experience economy. With the changes of the times and environment, the standards of brands will also change. In the past, it was a product brand; in the Internet era, it was a platform brand; in the Internet of Things era, it should be an eco-brand. As Zhang Ruimin said, "Enterprises in China have never had their own management model, and we all learn from the West. Today, in the Internet of Things era, their traditional management mode is no longer effective and needs innovation. From this perspective, we stand on the same starting line as them. "
"One person, one person" mode is the answer given by Zhang Ruimin, Haier and even China to the management of the coming Internet of Things era. At the 4th International Forum on "Internet of Things Mode" held recently, Kaidu Group, the world's leading insight and consulting company, and Saide Business School of Oxford University and Haier Group, the world's top universities, officially released the White Paper on Eco-brand of Internet of Things, marking the birth of the world's first brand standard in the Internet of Things era. This shows that Haier has seized the commanding heights in the field of Internet of Things.
Before the arrival of the Internet of Things era, Haier pioneered the mode of "one person and one person in one", subverting the traditional organizational structure of enterprises, abolishing the bureaucratic system and implementing networked organizations. It is an innovation of world management theory that people are supposed to be "economic people" and "social people" and sublimated into "autonomous people" from the past enterprise management. On the occasion of the 20 17 meeting, Premier Li Keqiang said during the deliberation of the Shandong delegation that Haier has created a new management model.
2065438+0165438 On June 8th, 2009, Thinkers50, known as the "Oscar of Business Thought", was announced in London, and Zhang Ruimin was listed for the third time after 20 15 and 20 17. Thinkers50, founded on 200 1, is the first ranking of management thinkers in the world, and it is selected every two years. Zhang Ruimin once again entered the list because its "one person, one person" management model is considered as "the third generation enterprise management model after Ford model and Toyota model, and an innovative model to cope with the Internet of Things era". Michael, a professor at London Business School? After listening to Zhang Ruimin's speech, yeager Wilders believes that Zhang Ruimin enjoys a high reputation in the field of international enterprise management because he always adheres to the principle of "people-oriented", integrates the essence of China's traditional culture with modern western management ideas, and is independent, eclectic and innovative. His innovative management thought has explored and exported business models and classic cases that conform to the characteristics of the times for the global management community, and created a competitive Haier culture.
"Heaven is not enough to fear, ancestors are not enough to believe, and people are not enough to believe." Haier's management mode of "one person, one person in one" was once carried out in the voice of doubt, overcoming many internal and external obstacles. Even now, there are still many enterprises and individuals who question and ignore this new management model. However, with the advent of the Internet of Things era, the management mode of "one person, one number" is bound to be more strongly confirmed and widely promoted.
Perhaps it will be the ultimate choice for enterprises in most industries to reshape management with the mode of "one person in one".
This article was published in the 1 1 issue of Corporate Culture at Home and Abroad in 2020.