The new media operation specialist needs to be responsible for the daily operation and maintenance of WeChat WeChat official account and WeChat community, and serve the brand communication and marketing of the company as a whole. The following is what I carefully arranged for you.

Tisch

Responsibilities:

1, can be independently responsible for the operation of new media, not limited to the content output, operation, fan maintenance and interaction of social platforms such as WeChat, Weibo, Tik Tok, Today Headline and Little Red Book.

2. Make relevant activity plans according to the rhythm of market communication, including planning, creativity, implementation, operation and data analysis.

3. Establish an effective user operation plan, which is innovative, proactive and retained.

4. Set phased key performance indicators for independent customers and be responsible for the key performance indicators.

5, WeChat CRM planning-new product release, old customer maintenance, promotion preheating, explosion pre-sale and so on.

Job requirements:

1, more than 2 years experience in new media operation.

2, active thinking, rich imagination, good sense of network, self-motivated and reliable.

3. Be good at user research and data analysis, so that content can reach users effectively.

4, aesthetic, know typesetting, love the Internet, familiar with the gameplay of various social media.

5, like technology products, KOL resources in technology industry and home industry are preferred.

6. Skilled use of visualization tools such as ps and ppt is preferred.

extreme

accountability

1, WeChat official account and other content release, simple graphic design, typesetting, maintenance, powder and so on. , improve influence and attention.

2. Cultivate fans' interest in industry type knowledge, increase fans' stickiness, investigate opponents and master the changes of other Weibo products.

3. Cooperate with the sales department to formulate the overall marketing plan, and formulate corresponding marketing strategies, plans and tasks at each stage on a monthly, quarterly and annual basis;

4. Responsible for planning and organizing the implementation of various marketing meetings/activities, such as new product launches, investment fairs, etc.

qualified

1, with certain knowledge of copywriting, engaged in WeChat and operators is preferred.

2. Have strong insight and innovation ability, have certain sensitivity, and be able to formulate various information release plans;

3. Have a certain familiarity with media and marketing, and have good data mining and analysis skills, language and writing skills, and cross-team collaboration skills.

4. Skillful use of operating software such as PS/PR;

Tisso

1. Be responsible for the docking communication and implementation of the project, and keep good communication and contact with customers.

2. Be able to accurately grasp customer needs, and accurately resort to words internally to clearly convey customer needs;

3. Responsible for coordinating the implementation and follow-up of customer projects and the implementation of project-related media within the company;

4. Assist in promoting and tracking the project process to ensure the good implementation of each project during the implementation period;

5. Be responsible for the briefing of promotion projects, supervise the advertising process and the effect of marketing activities, and have the ability to learn the operation of new media;

6. Be responsible for coordinating customer problems in project procedures and writing project closing, and have the ability to judge project requirements and clearly pass them on to cooperation departments;

Article 4

Responsibilities:

1. Responsible for social media marketing, including the planning and promotion of domestic social media such as Weibo, WeChat platform and community;

2. Formulate the promotion strategy and operation strategy of the official WeChat, and be responsible for its implementation;

3. Make full use of various social media tools to promote official WeChat, attract new fans, accumulate word of mouth and precipitate fans;

4. Be responsible for the operation of WeChat community and the promotion of activity network, and be able to independently complete basic operations such as community update, retention, promotion and transformation;

5. Responsible for the operation and product promotion of WeChat platform mall;

Job requirements:

1. Familiar with the operation mode of new media platforms such as WeChat public platform, Weibo and Zhihu;

2. Experience in new media in medical industry is preferred;

3. Successful experience in community operation and new media marketing, or successful experience in other channels is preferred;

4. Have the marketing planning ability and the new media execution ability of marketing planning;

5. Strong writing ability, sensitive to Internet culture, able to accurately grasp the mentality of the audience, and able to write soft articles with gimmicks, quality and market demand;

6. Major in news, advertising and marketing. Experience in marketing planning, network promotion and network editing is preferred;

chapter five

Responsibilities:

1, responsible for editing, publishing and maintaining the content of the official WeChat account, and improving its influence and attention;

2. Formulate the operation strategy of official WeChat account, plan promotion activities, interact with fans, and effectively increase the number of fans;

3. Capture hot topics in the industry and respond quickly, and complete thematic planning, design, editing, writing and publishing.

4. Track and analyze the operation data, and adjust the operation strategy and content in time.

Requirements:

1, full-time bachelor degree or above, more than 2 years experience in operating official WeChat account;

2. Familiar with WeChat operation and brand marketing, and good at WeChat online activity promotion powder;

3. Have solid writing skills and independent proposal, organization and planning ability;

4. Innovative, highly responsible, enterprising and executive.