2065438+February 2, 20031day, Suning Shangyun Group Co., Ltd., one of the two major domestic appliance retailers, announced a brand-new operation mode and organizational structure, integrating online and offline platforms. Sun Weimin, vice chairman of the company, also said that the company will invest180-220 billion RMB to develop logistics projects in the next three years. Driven by the big data center, this quarter's products will be integrated and sent in a unified way. In the future, teams that recruit 250 people will be accompanied by consumer complaints.
Suning: Pay more attention to the consumer store experience under the cloud business model.
Not long ago, Suning innovatively launched the "cloud business" model. On this basis, commodity management headquarters, chain platform management headquarters and e-commerce management headquarters were newly established. Online and offline integration has entered a comprehensive and practical stage. According to Tian Rui, CEO of Suning Chain Platform Management Headquarters, under the brand-new chain platform, Suning stores will comprehensively improve their business capabilities, pay more attention to consumer services, and change from selling individual goods to providing consumers with all-round services. In other words, the comprehensive service capacity of Suning stores will be enlarged.
At the conference of "20 13 new model, new organization and new image" in Suning, Zhang, chairman of Suning, said that the "cloud business" model can be summarized as "stores+e-commerce+retail service providers", and its core is to integrate Suning's front and back offices, integrate Suning's online and offline services, and serve the whole industry and customers based on cloud technology. Cloud business model is not only the new direction of Suning's leap-forward development, but also the new trend of China's retail transformation and development.
The core structure of Suning's cloud business model lies in the combination of "stores+e-commerce+retail service providers". Compared with online e-commerce, the biggest advantage of offline stores lies in their direct service ability, which can make consumers have a more intuitive, comprehensive and diverse service experience.
In 20 12, Suning successively launched two new physical retail formats-Suning Expo Super Store and regional flagship store, and began to comprehensively upgrade and upgrade the offline stores in the primary, secondary and tertiary markets. After the upgrade, the service functions of Suning Super Store and flagship store have been greatly enhanced.
Different from the traditional store model, Suning Supermarket is more similar to a shopping plaza, which is biased towards the creation of consumer product experience and shopping environment. In terms of product experience, consumers can experience somatosensory games, 3D TVs, massage chairs and other products at will in Suning Supermarket. For consumers with children, there is also a children's play area in the supermarket. Consumers can send their children to the children's play area and buy them with peace of mind.
As a brand-new storefront for secondary and tertiary markets, Suning's regional flagship store is the benchmark of the local household appliance chain format in terms of product richness and storefront environment, with a 3-meter-wide shopping main channel, a multi-level system logo and a transparent overall vision, providing consumers with the best shopping experience. The store has set up customer service center, 3C service center and other functional areas to provide consumers with a one-stop service experience.
The comprehensive service functions of Suning Super Store and regional flagship store have been enlarged under the Suning cloud business model, and the user experience needs of consumers have been further tapped. Suning has its own advantages online and offline, and the advantages of Suning's cloud business model are being highlighted.
Tian Rui said that in 20 13 years, in the development of service products, Suning took e-commerce platform and physical storefront as carriers, focused on consumers' daily life, and covered shopping, information and life services to create a one-stop service solution. Consumers can not only enjoy the life service in Suning.cn, but also have on-site experience in Suning stores, such as payment of living facilities, recharging, air ticket reservation, etc. This is another major measure for Suning's online and offline integration.
Obtain the business license of international express delivery business.
On February 7th, 20 14, Suning announced that it had passed the examination of the express delivery business license of the State Post Bureau and obtained the international express delivery business license. Therefore, Suning became the first domestic e-commerce enterprise to obtain an international express business license, and it will be able to engage in international express business like FedEx, DHL, UPS and TNT in the future.
E-commerce with the most express license
This time, the State Post Bureau approved a total of 12 business licenses for express delivery business, and only Suning was granted an international express delivery business license, becoming the first domestic e-commerce enterprise to obtain an international express delivery business license. The international express delivery companies that provide door-to-door services around the world are mainly EMS and the four major international express delivery companies, among which the four major international express delivery companies account for 70% of the international express delivery business.
Suning has obtained the national express license and the national 150 regional express license. It is an e-commerce company with the largest number of express licenses in the industry.
A favorable bargaining chip for Yuntai to attract investment
According to the relevant person in charge of Suning Logistics Division, after obtaining the international express delivery business license, Suning can accept the global express delivery business, which is of great significance to the international expansion of its retail business. At the same time, the international express license is an extremely favorable bargaining chip for Suning Yuntai's global investment.
Some analysts said that after obtaining the international express business license, Suning will engage in international express transshipment business. Although the opportunity to make profits through logistics is still immature, in the long run, after the comprehensive upgrade of Suning's logistics system, the goods of third-party merchants on its e-commerce platform can be directly put into storage and use Suning's logistics express service. In the later period, Suning Express service may be gradually opened to merchants and individuals. 2065438+On August 2, 20031day, Suning Shang Yun was applying to the relevant departments for the establishment of "Suning Bank" and registered its domain name.
In March, insiders of Suning confirmed that "the current policy encourages and supports private capital to set up private banks, and it is indeed intended to prepare for the establishment of private banks. The name of the private bank that Suning Shang Yun is planning to build is "Suning Bank", not the popular "Sunan Bank" in the market.
The Announcement of Enterprise Name Approval issued by the State Administration for Industry and Commerce on August 5, 20 13 shows that the name of "Suning Bank Co., Ltd." has been pre-approved. Affected by the news that Suning Shang Yun organized private banks, Suning Shang Yun rose by 8.43% at the close of August 2 1.
On September 20 13, the names of nine private banks, including Suning Bank, were approved by the State Administration for Industry and Commerce. Private enterprises have further stepped into private banks.
20 13, 10/0 On October 28th, Suning announced that it would jointly invest 420 million US dollars in PPTV and acquire about 74% of the latter's equity, among which Suning will become the largest shareholder of PPTV, and Suning will also take this opportunity to enter the online video industry.
By the end of 20 13, 12, 3 1, Suning Shang Yun had paid the price of $2 1776200 to PPLive Corporation through its subsidiary Daewoo Co., Ltd., which was paid by its own funds and the M&A loan applied to China Development Bank. According to the agreement, the balance will be paid within one year after delivery. After the transaction is completed, Daewoo Limited will hold 44% of the equity of PPTV and become its largest shareholder. On May 5, 20 13, Suning Lhasa Store was the final work, but it does not mean that Suning will no longer open new stores. On the contrary, Suning is making medium-and long-term plans for the nationwide store layout. By 2020, the number of physical stores in Suning will increase from 20 13 to 3,000.
Suning.cn Nanjing Yinhe Super Store (20 13, 12, 2 1) has a refitted business area of nearly 20,000 m2. On August 5th, 2065438/KLOC-0, Ali announced a strategic investment of about 28.3 billion yuan in Suning, becoming the second largest shareholder. Suning will subscribe for no more than 27.8 million newly issued shares of Ali for 654.38+04 billion yuan; The two sides will open up online and offline, improve efficiency in an all-round way, and provide better business services for consumers in China and around the world.
Suning Shang Yun radiates more than 600 offline stores 1600, more than 3,000 after-sales service outlets, and 5,000 affiliated service providers and service stations in fourth-and fifth-tier cities nationwide, which will be seamlessly connected with Alibaba's powerful online system. On the morning of September 6th, 20 15, Wanda and Suning will announce a major strategic cooperation. Wang Jianlin and Zhang will formally join hands, and the two sides will conduct in-depth cooperation in business formats and business management. This cooperation indirectly brings Ali, Tencent and Baidu to the same table, and the pattern of online and offline commercial competition will usher in major adjustments.