The word "New Year's film" was introduced into the mainland from Hong Kong, which is known as "Oriental Hollywood". The so-called New Year films refer to films released during New Year's Day and Spring Festival. Seeking happiness and relaxation is the general psychological demand of the audience during holidays, especially during the Spring Festival, which determines the style of the New Year film: relaxed, humorous, with strong appreciation and entertainment.
Therefore, its themes are mostly related to people's happy and healthy life and customs during festivals, and the forms are mostly entertainment, leisure comedy and action movies. After ten years' history, the New Year's Eve movies have been constantly exploring and innovating, but they are also deviating from the previous track.
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Characteristics of New Year's Film
First of all, Chinese New Year films are generally comedies. Secondly, there is usually a relatively happy ending. Later, the theme was wider and the story was enhanced. Generally, influential New Year's films are produced and released the year before, and the year after that is called New Year's films.
The United States and other European and American countries also have many movies in the form of "New Year greetings", and there are also many life movies with warm signs released during Christmas, which are very popular. Seeking happiness and relaxation is the general mentality of the audience before and after the Spring Festival. Lighthearted and humorous comedies and action movies once became people's favorite.
Since director Xiaogang Feng filmed the first Chinese New Year film "A, B, C and D" on 1997, the Chinese New Year film market has been extremely active. Although many viewers "watch New Year films every year and curse them every year", the market for New Year films is getting more and more prosperous.
The new year's film market in 2008 is different from previous years: there are more new year's films and more diverse themes: there is Stephen Chow's sci-fi theme "Changjiang No.7"; There is Xiaogang Feng's "Assembly" with the theme of war; There is Chen Kexin's costume movie "The warlords". In addition to these major films, there are more movies about New Year's Eve and hitchhiking than in previous years.
Baidu Encyclopedia-New Year Film