Current location - Education and Training Encyclopedia - Resume - What should I pay attention to in the interview of new media operation? What are the problems?
What should I pay attention to in the interview of new media operation? What are the problems?
Recently, I've always seen my schoolmates in primary schools looking for jobs, and I've also heard about the pit they encountered during the interview, so I want to talk to you about the interview topic. At present, I am doing new media operation in a semi-private school, mainly responsible for content marketing and community operation. Semi-private school is a new media engineering university, aiming at cultivating new media talents. So I have a better understanding of what new media should pay attention to. Interviews are generally divided into two types: HR interviews, professional interviews, and HR interviews with general skills, such as what advantages or disadvantages you have, what difficulties you encounter, how to solve them, and how people in the team evaluate you. This part can refer to Eight Questions of P&G School Recruitment. As an experienced person, I would like to introduce some issues that should be paid attention to in the interview process from the perspective of professional interview, such as self-introduction, brief experience, enterprise matching, etc., hoping to be helpful to fresh graduates who are looking for jobs and small partners who want to switch to new media industry. At one time, I always thought that introducing myself was the most difficult part of the interview, because I always didn't know what to say. At that time, I felt that this problem was really redundant. Didn't you write everything on your resume? Even if I get this resume for the first time, I will read it in one minute. Why should I repeat it? Later, when I entered the company, I found that introducing myself was not for you to repeat your resume. What you need to say is not on your resume, it is a supplement to your resume. The key point of self-introduction is to talk about yourself: Why did you choose this industry and this company? Self-introduction reveals the purpose of your coming to the company, and the interviewer will evaluate whether you want to get a salary or look for a job in your self-introduction. So when we introduce ourselves, the focus is on your hobbies, why do you want to enter this industry, why do you want to enter this company, what efforts you have made for your hobbies, and what you have gained in the process. In fact, in simple terms, this is a process of telling stories to others. The six elements of storytelling are: hook: create a suspense, which is why you want to apply for this position in this company; Ask: to put forward an idea or question; Accept: explain your initial thoughts or questions; Hurdling: give a small example of twists and turns; Answer: summarize your own conclusions; Jab: Emphasize your own conclusions and values. The self-introduction is structured as follows: Hello, I am studying in xxx University, majoring in chemical education. I don't like chemistry, but I love education. I think education can help others become better themselves, which is a particularly happy thing (explain my original concept). In my junior year, I worked as an intern in xxx company, which is also an internet education company. I am mainly responsible for content marketing. At first, I felt that writing articles every day was far from my own concept of teaching and educating people, and I was very unhappy. But later at work, I found that writing articles was also passing on my experience to others. I often see friends leaving messages backstage to thank me or ask me some questions. I feel my own value, and I think it is completely in line with my ideal (a tortuous little example). I saw the company official website on the Internet and thought that the company's educational philosophy "Doing is the best learning" coincides with my educational philosophy, so I submitted my resume to the company (summarizing my educational philosophy). I think I can realize my educational ideal here and help more people (emphasize my values). Introduction: After talking about your work experience and introducing yourself, the next step is to understand your work experience. There are two reasons: I know my previous work and pave the way for the next question. Of course, it is written in the resume of previous work experience, so most interviewers will ask some questions he cares about for some items in the resume, such as: What item is this? What job are you in charge of? What did Bida achieve? What problems have you encountered in your work? How did you overcome it? What do you think can be optimized if you are asked to do this job again? How to optimize? When we answer, we usually answer from three angles: work content, work method (or role) and work achievement (or personal gain). The basic format is what projects have done+what methods have been used to complete the work+what achievements have been brought to the enterprise. This is a basic format. You can add some points that you think are extra points according to your own experience, such as the difficulties you encountered in this process and what your solution is. For example, I will use the "7-day growth training camp" project that I am now in charge of. If I were interviewing, I would say: I am mainly responsible for community operation in the "7-day growth training camp" project. In order to improve work efficiency and user experience, I use community robots to help manage the community. After the first "7-day growth training camp" I was in charge of, our conversion rate was 5%, which was twice the industry average. Enterprise matching: Talking about your ideas about the company's products tends to be soft in new media work, and this soft ability is reflected in your personal product ideas, so many interviewers will ask you what you think of your products during the interview. In this session, the interviewer will mainly examine your product analysis or competing product analysis ability. Margaret Flair, an enterprise recruiter at TechSmith, a business and academic software company, suggests that you should know all the latest news of the interview company, such as the new products or services released. Before interviewing a company, I used all their products, including app, WeChat official account and Weibo, and spent 9.9 on their class. If you can, you can also try to interview the company's products or services and write down your feelings and experiences. When answering the interviewer's questions about the product, we should focus on the following aspects: from the applicable population of the product: what kind of people do you think this product is suitable for and why? Product attributes: Is this product a painkiller product or a vitamin product? Advantages and disadvantages: What advantages do you think this product has compared with other products? What are the disadvantages? Then put forward your improvement plan. Among these aspects, the most important one is the last one: talk about the advantages and disadvantages of the product. When we do this part, we need to observe the marketing strategy, all contents and data of the existing products as a whole, find out the gap with the industry or competitors, and then propose solutions. At the end of the interview, the interviewer will ask you if you have any questions. You can ask some questions to determine whether this company and this position will make you like or suit you. For example, you can ask some questions about salary, corporate culture, benefits and promotion opportunities. If the interviewer doesn't say when to inform the interview result at the end of the interview, you must remember to ask them when to inform the interview result, and then follow up the interview result. Refer to the half-teacher interview video link video; /DrmLJv