The president who has been vacant for nearly two months finally has a new candidate. Today, book burning confirmed to Blu-ray stakeholders that the position was held by Yuchi.
Who is Yuchi? According to the book Burning, Yu Chi was born in 1980 and graduated from a well-known law university in Korea with a master's degree. Yang Keng, the boss of Blu-ray Group, is the most admired "young talent" with outstanding ability and tough style.
According to a friend of Blu-ray, Yu Chi was promoted to the boss's secretary within a few years of entering Blu-ray. Since then, he has been promoted all the way, from the general manager of Chengdu company to the executive vice president to the chief operating officer, and finally became the president candidate of the real estate group.
What does this adjustment mean for Blu-ray Real Estate?
In fact, in the past year, Blu-ray personnel adjustments have been frequent.
As early as September this year 12, Blu-ray Development (parent company of Blu-ray Real Estate) issued a personnel change announcement. Li, the former director, vice president and secretary of the board of directors, resigned and was nominated as a candidate for the seventh board of directors of the company.
Li resigned as a director, vice president and secretary-general on August 24 this year and was replaced by Luo Ruihua. However, Luo did not join the board of directors, but only served as vice president and secretary-general. It is understood that Luo is not a blue-light old man. 465,438+0 years old, master of Fudan University. He has served as the Secretary-General of Shimao, Yi Yin Real Estate and Sunshine City.
Just a few days later, Blu-ray Real Estate issued a notice of appointment and dismissal: Wei, president of Blu-ray Real Estate and chief operating officer of Blu-ray Development, was demoted to vice president of Blu-ray Real Estate, in charge of the company's big investment system.
It is rare in the real estate industry to demote the president to vice president and not leave his post. It can be seen that Wei is a big boss who is good at forbearing.
At this time, the position of president of Blu-ray Real Estate is concurrently held by Zhang Qiaolong, CEO of Blu-ray Group; Yu Qi was promoted to Chief Operating Officer of Blu-ray Development.
It is understood that Wei, who is good at marketing, is a 20-year veteran of Sichuan-Chongqing real estate circle. On April 20 16, he resigned as vice president and chief marketing officer of Xiexin Group and joined Blu-ray as executive vice president, in charge of marketing, product development and business. In less than a year, he was promoted to the president of Blu-ray Real Estate.
According to a friend of Blu-ray, Wei is a workaholic with great ability. After arriving at Blu-ray that year, he launched several improved product lines, and the market effect was good. Sales in that year exceeded 30 billion.
A friend of a real estate company in Chengdu revealed that in recent years, Wei was under too much pressure because he was eager to become bigger and stronger in Blu-ray real estate, so he resigned more or less voluntarily.
The above friends said that the evaluation of Yang Keng and Blu-ray is often result-oriented. Although some people work hard, they can't achieve the results the boss wants, so they have to give way to others.
Therefore, Yuchi, who is very appreciated by the boss, is superior.
In burning books, Blu-ray's personnel adjustment this time is the result of the boss's strategic change.
As early as 20 13 and 1 month, at the annual meeting of strategic partners, Yang Keng clearly put forward that "the sword means nine years and hundreds of billions". However, with the passage of time, even some unknown enterprises, such as COFCO Real Estate and Fusheng Real Estate, shouted out hundreds of billions in 20 17. Therefore, Yang advanced the target of 100 billion yuan to 20 18.
According to a friend of Blu-ray, 1000 billion is just a threshold at present, and the boss wants more than that, and there are more grand ideas, especially in the process of diversification, when there is no obvious effect, the demand for big real estate is even more obvious.
Especially after entering 20 17, with the change of strategy, Blu-ray has made great adjustments in personnel and organizational structure.
At the beginning of 65438+ 10, Zhang Zhicheng, the former CEO of Blu-ray Development, resigned and Zhang Qiaolong took over, but in order to buffer, Zhang Zhicheng remained as the vice chairman. Only four months later, Zhang Zhicheng completely resigned from Blu-ray.
According to "Burning Books", like Wei, he resigned because he failed to achieve the performance required by his boss.
At the semi-annual summary meeting on July 2 1 this year, Yang Keng put forward the Blu-ray 3.0 strategy: to build a concentric and diversified industrial ecological chain with new economic logic and internet thinking, to pay equal attention to scale and profit, and to achieve high-quality growth.
In order to achieve "equal emphasis on scale and profit", Yang Keng clearly emphasized the need to build an excellent team: "There are many young people in Blu-ray who are growing up slowly, with courage and boldness. In this case, it is necessary to establish a new management concept, improve the comprehensive management ability, and make it standardized, standardized and streamlined. "
Therefore, it is a major event for CEO Zhang Qiaolong to rejuvenate the team and promote people with courage and courage.
According to a friend of Blu-ray, Blu-ray began to recruit outstanding graduates in July and has continued until now.
In other words, in this process, a group of old people with blue light will be replaced by a group of new people; A group of people with backward management experience and poor courage were replaced by a group of "rookies" who grew up in blue light.
In Zhang Qiaolong's view, the so-called "goal of high-quality growth" includes high leverage, high equity, high turnover, high standardization, high premium, resource structure adjustment, high posture, high emphasis on brand strategy and high establishment of OEM brand.
Therefore, the burden of "young people" Zhang Qiaolong and Yu Chi is even heavier.
In the view of burning books, there are mainly the following points:
First, balance the conflicts of interests of all parties: because the boss requires "an excellent team", the interests of a group of old Blu-ray will be affected. How to "appease people's hearts" and let the team fight wholeheartedly has become the top priority for two young people to "survive" in housing enterprises to prepare for the winter.
Second, the pressure of continuous expansion: because the boss has a broader vision, although most housing enterprises are shrinking and expanding, Blu-ray has recently invested more efforts in project expansion, which not only increases the pressure of relaxation, but also increases the company's financial risks.
The main reason is that the current national layout of Blu-ray needs to be further balanced in depth and breadth.
Third, performance pressure: As mentioned above, it is precisely because Wei failed to meet the requirements in performance that he was transferred. Yuchi is also under great pressure.
The interim results of Blu-ray Development 20 18 show that the sales of real estate business in the first half of the year were 413.73 million, and the operating income was 8.009 billion. However, according to Yang Keng's goal of achieving a scale of 100 billion yuan and a revenue of 32 billion yuan in 20 18, there is still a certain gap in the interim performance.
Not only that, many people in the industry know that Blu-ray has a "346 1" model: a project starts three months after land acquisition and opens in four months. On the opening day, the chemical conversion rate was 60%, and the project cash flow was realized within one year. For example, in Tianjin, Blu-ray completed the first product after entering Tianjin in only two months, and the project was converted to 90% after opening.
So in the light market, it is still a question mark whether Yuchi can meet this requirement. And as mentioned above, the reason why Blu-ray still has a lot of room for expansion at this stage is mainly due to the lack of commodity value reserves in the second half of the year.
What will happen if Shao Shuai Yuchi's performance in the light market is not up to standard? See you in the message.