Director Xiao Ce, whose real name is Zhang Ce, was the chief planner, screenwriter and director of The Plain Life of Zhu Yi. In September, 2020, he was selected as the excellent story of the 4th "China Youth Good Netizen".

Character story

He is the chief planner, screenwriter and director of The Plain Life of Zhu Yi. His works have profound thoughts on social topics, as well as on human nature, and show all kinds of life with short and powerful videos and exaggerated humor.

On February 12, 2020, The Return of a Rolex criticized the wrong behavior of making fake masks and driving up the price of masks, which caused widespread discussion in all walks of life, with a cumulative broadcast volume of more than 300 million.