Taiping bird belongs to a high-end brand. Taiping Bird is a clothing brand in China, which is positioned in the middle and high-end market and belongs to a high-end brand. The brand was founded in 1996 and is headquartered in Ningbo, Zhejiang. Taiping Bird focuses on the fashion industry and implements the strategy of "gradient brand". Now it has several sub-brand series, including Taiping Bird Women's Wear, Taiping Bird Men's Wear, Le Ding Women's Wear, MiniPeace Children's Wear, etc., covering different areas. Taiping Bird's product design pays attention to fashion elements, keeps up with the trend, and is committed to providing consumers with diversified clothing choices. The brand's marketing strategy is also more active, and it often cooperates with popular IP and designers to launch limited co-branded products, which enhances the brand's market influence and appeal to young consumers.