With the development of Internet, it has entered the era of information explosion. People receive more and more information every day, often passively. This also provides more opportunities for enterprises to promote through information flow advertising. Information flow advertising is a form of advertising that appears on articles, videos and social media when users browse content.

However, for enterprises, advertising information flow alone cannot guarantee the expected effect. This requires a person who is responsible for optimizing information flow advertising-information flow advertising optimizer. The so-called "information flow advertisement optimizer" is the person who is responsible for optimizing these information flow advertisements. They need to improve the click-through rate and conversion rate of information flow advertisements through data analysis, competitive product research and creative design, so that enterprises can get better promotion results.

Introduction to the job content of advertising optimizer

1, advertising creativity optimization

Advertising creative optimization refers to testing different advertising creative strategies by studying users' needs and behaviors, so as to find the most attractive ideas for target users. Advertising optimizers need to constantly optimize advertising creativity, and improve the click-through rate and conversion rate of advertisements through user research, creative testing and advertising evaluation.

2. Formulation of advertising strategy

Advertising strategy refers to a complete advertising plan based on target audience, advertising channel strategy and budget allocation. Advertising optimizers need to understand the characteristics, audience groups and strategies of various advertising channels and formulate reasonable advertising strategies, so as to improve advertising effectiveness and ROI.