On September 4th, the 17th 202 1 China International Forum on Automobile Industry Development (TEDA) officially opened. In this forum, the focus is "integration? Innovation? Green ",Wang Guoqiang, director and deputy secretary of the Party Committee of China FAW Group Co., Ltd., delivered a keynote speech entitled" Anchoring Independent innovation chain Drive and Holding up a New Benchmark of National Brand ".
Under the background of carbon neutrality, Wang Guoqiang elaborated in three parts: "Understand the new development trend of automobile industry, anchor the new battle of strengthening FAW's chain and mending the chain, and hold up the new benchmark of Hongqi's high-end brand".
At present, the global automobile industry is undergoing profound transformation and adjustment. Affected by the epidemic situation in COVID-19 and the international situation, the competition is further intensified. At the same time, the deadline for full liberalization of China's automobile industry is approaching, and international and domestic laws and regulations are becoming stricter. In Wang Guoqiang's view, although the automobile industry is full of anxiety and severe situation, it is in danger. In 2020, the global share of passenger car sales in China will exceed 32%, becoming the first driving force to stabilize and lead the development of the global automobile industry.
According to statistics, in the first half of 2002 1, the sales volume of new energy passenger cars in China reached110,000, and the market share exceeded 10%. Wang Guoqiang said that this 10% is the critical point for the new energy industry to break out in the terminal market, and the private consumption of new energy passenger cars is rapidly breaking through and becoming the mainstream force leading consumption. Consumers in China are looking for new products and early users, and the national consumption trend is on the rise.
Looking at the changes in the automobile industry, Wang Guoqiang said, "In 2020, the sales volume of high-end luxury brands in China automobile market reached 3.6 million, and in the first half of 2002/kloc-0, it exceeded 2 million, with a market share of 19.7%, approaching 20%, making it the first consumer market of high-end brands in the world. The sustainable development of low-carbon life has become an irreversible direction for the development of China automobile industry and even the global automobile industry. "
Previously, China FAW issued the outline of the "14th Five-Year Plan", and clearly put forward the strategic goal of 1 1245. Wang Guoqiang emphasized:
"By then, the core technology of FAW Group's new energy vehicles will reach the international advanced level and achieve the goal of a world-class enterprise." Wang Guoqiang said.
It is worth noting that referring to the achievements made by Hongqi brand in recent years, Wang Guoqiang said, "In 20021year, the value of Hongqi brand has exceeded 92.5 billion, ranking first among passenger car brands in China."
In terms of national sales network, Hongqi brand has built 398 Hongqi experience centers from 20 at the beginning of its operation, achieving full coverage of four-tier and above cities. Hongqi has more than 2.6 million exclusive APP members.
On July 17 this year, the first "7 17 Red Flag Pet Powder Festival" was an exclusive festival to jointly create a red flag brand with riders from all over the country, which enhanced the sense of belonging, honor and love of supporters and red flag lovers.
It is understood that since the brand-new strategy of 20 18 Hongqi brand was released, New Hongqi has successively launched six products, namely H5, HS5, HS7, H9, EHS9 and EQM5. In Wang Guoqiang's view, Hongqi H9 is a domestic luxury C-class car that can compete with BBA products at the same level. Hongqi EHS9 has 564 vehicle patents, ranking second in the pure electric SUV market with sales of more than 500,000 yuan. At the same time, Hongqi H5, HS7 and HS5 are among the best in the market.