The concept of industrial design is being understood by more and more people, and American colleges and universities are also trying to cultivate students' design concept of attaching importance to the value of artistic design, while domestic industrial design has just started in recent years, and there are not many materials in various aspects. So many students choose to study industrial design abroad. Let me introduce the application secrets, employment prospects and recommendation of famous schools of American industrial design major.
The secret of American industrial design application;
American industrial design majors are distributed in the following three systems of universities: public, private and self-reliant. After graduation, students are awarded a bachelor of arts or a bachelor of arts degree by the National Art and Design Association; Early design education focused on students' artistic ability and basic performance training, but it was difficult to expand to the study of nature and behavioral science. There are more than a dozen independent art colleges in the United States, which usually focus on product design aesthetics and pay attention to the research and analysis of design thinking. Lack of education in model research, painting, prediction and expression skills, because of the American business design concept, students who attach importance to the value of art design will certainly meet the needs of the industry, especially the consumer goods industry and the sales industry.
The success of the industrial design application depends on the preparation of the portfolio. Besides referring to the school background, TOEFL scores, GRE scores, and college average scores, it is the same as other American graduate students, so here is a more detailed introduction on the preparation of industrial design students' works.
First of all, to reflect the outline of the portfolio:
1, Introduction
2. Research process
3. Conception process
4. Final design scheme
In most successful cases of industrial design, it can be seen that the final result of the work is not the key to application, but mainly reflects your design ideas and the actual scheme combined with the market. Expressing these ideas is the key to the application.
Secondly, the content requirements:
1, page requirements of works
Generally speaking, I think it is best to keep it within the range of 20 ~ 40 pages, and then I will post the detailed job requirements for applying to Industrial Design University for your reference.
2. Engineering quality requirements
1) average mass
Many industrial design students' basic sketches will also occupy a lot of space in their works, which is quite inappropriate. Moreover, you should ensure the average quality of each page and keep graphic design, UI design and photography works that can reflect your aesthetic feeling and design skills. Relatively poor designs can be deleted from the collection.
2) Don't just display the renderings (the ones with gray or white backgrounds).
If necessary, put the object into the usage environment.
3) combination of graphics and text.
Necessary written explanations and explanations of the conception process are more important.
4) Only highlight one key point on each page.
5) Pay attention to the rhythm of readers.
Pay attention to the arrangement and intermediate transition, and suggest referring to some works magazines.
3. Scope of work
From a lot of information, it is best to cover all aspects of life. For example, it is inappropriate for some students to focus on the design of lamps, and it is best if the works are both conceptual and commercial.
The employment prospect of American industrial design major;
The employment orientation of industrial design graduates in American universities mainly includes: architectural product design, automobile shape design, indoor and outdoor environment and facilities design, advertising design, graphic design, product research and development, university lecturer, etc.
In the United States, there are many employment opportunities for students majoring in industrial design, and some graduates with high professional skills and strong operational ability can easily find jobs. Some schools also have cooperative relations with famous companies, such as art center college of design art center college of design, which ranks 1, and its traffic design major has a good cooperative relationship with the famous General Motors.
In China, the major of industrial design is a new major, with a large demand and many good jobs. Graduates can work in the design departments of large foreign enterprises (such as LG and Samsung), communication enterprises (such as ZTE and Huawei), large domestic enterprises (such as Lenovo, Haier and TCL), mobile phone design companies or professional design companies.
Recommended by famous American industrial design schools:
On the registered list of American Institute of Industrial Designers, 49 institutions (26 state-owned and 23 private) offer undergraduate and postgraduate courses in industrial design, of which 27 offer postgraduate courses, which can be awarded master's degrees.
According to the subject affiliation of this major in colleges and universities, some schools have industrial design majors in the College of Art and Design, some in the School of Architecture, some in the Academy of Fine Arts, and some in the Institute of Technology. There are many kinds of degrees awarded, from fine arts to arts and sciences, as well as specialized industrial design degrees. Nearly 40% of industrial design majors have no or almost no connection with art disciplines.
The curriculum of each major in industrial design is different. The ratio of industrial design courses to basic education courses is as high as 75/25, and the low is only 20/80. Even if they are also major in industrial design, different institutions pay different attention. For example, art center college of design's leading major is automobile design, while Cranbrook School of Design focuses on furniture design, while North Carolina State University School of Design focuses on industrial design. Therefore, students must carefully check the school curriculum at the beginning of application, whether it meets their own interests and goals, and choose a school according to their own goals.
1. art center college of design.
ACCD for short was established in 1930. It is one of the famous design schools in America. There are 9 departments including advertising design, environmental design, film art, pure art media, graphic design, illustration, photography art, product design and traffic design. Its transportation design major has a good cooperative relationship with General Motors, which is its leading major and one of the most prestigious departments in the United States. His research covers all the following research fields: film, art, industrial design, media design, design review and theory. The school also has a public course of design education for people of all ages. ACCD also has a branch in Switzerland, which provides pre-school basic education, degree courses and on-the-job training courses for degree study. Bachelor's and master's degrees can be awarded.
The school's industrial design major awarded the Master of Science degree, with a schooling of two years and six semesters. The course is mainly about the in-depth study of theory and actual production, the development of people-centered design and the creation of new business opportunities. The main courses are visualization, materials and methods, 3D development, visual form, design investigation and so on. The dean of the course is the former vice chairman of Disney Fantasy Engineering R&D Center and a famous Honda car designer. There are many students from China and China in this major. At present, there are students from Beijing Institute of Technology and Tongji University. The school's admission requirements for international students are TOEFL 100 or above.
2. Rhode Island School of Design.
Private school, founded in 1877. It is a highly rated art school, famous for its diversified six-week winter courses. With architecture, clothing and textile research, design and practical art, film and television and photography art, art and art research, interior architecture, landscape architecture, carpentry and other majors. Its postgraduate education includes ceramics, furniture design, glass, graphic design, jewelry and metal, painting and printmaking, photography, sculpture, fiber, landscape architecture, industrial design, art education, interior architecture and other courses. The college is close to Brown University and can share some courses. It was the first art college in the United States from 2003 to 2008. The current principal, John Meda, is from the Media Lab of MIT. This paper mainly discusses how design as a medium can solve social, cultural and environmental problems. Students focus on a series of industrial projects, and discuss contemporary issues through direct practice and group discussion to strengthen and expand industrial design methods. Accept applications from non-industrial design students, such as architecture, engineering, graphic design, art, marketing and other majors. I like that the applicant has critical thinking, sufficient visual communication skills, and personal life and work experience urge the applicant to develop a personal perspective in the design to examine the national culture. Master's degree in industrial design is awarded, and foreign students are required to have a TOEFL score of 93 or above.
3. Carnegie Mellon University (School of Design)
It is one of the five colleges under the Academy of Fine Arts (the other four are the School of Architecture, the School of Art, the School of Drama and the School of Music). The college is divided into communication design department and industrial design department. Postgraduate entrance examination is divided into three directions: communication planning and information design, interactive design and product development. In addition, the college also provides design minor courses for students from other colleges and summer courses for middle school students. Can be awarded a bachelor of fine arts, a master of design, and a doctor of design.
The school's industrial design major awarded a master's degree in product development for one year. The admission requirements for international students are TOEFL 100 or above, and you must have GRE scores before you can apply.
Here, I would like to introduce the application skills, employment prospects and recommendation of famous schools of American industrial design major, hoping to help the applicants.