One day, when Chen Ziang was on the street, he saw a harpsichord sold for thousands of dollars, which aroused people's curiosity. He had a brainwave and bought it without saying anything, and invited everyone to move to Xuanyang tomorrow to listen to him play the piano. The next day, many people came to see it. He picked up the Hu Qin and said, "Chen Ziang, a Shu man, has a hundred axes, and people don't know. Do you want to pay attention to this cheap work? " Said, smashed the precious Hu Qin in public, and then presented his poems to all the participants. As a result, Chen Ziang became famous one day.

You can say that Chen Ziang is spending a lot of money on gimmicks, or even that he is a liar, but he just wants to be the "focus of discussion" and let everyone know that he exists, and he has successfully achieved his goal. The original advertisement is exaggerated, but its real purpose is not to make you believe its content, but to let you see or hear the products he sells. Suppose you want to change a new toothpaste and go to the supermarket, and find that there are many brands that have not been used, and the price is similar. Which brand are you most likely to buy? Experiments show that the brand that makes you feel most familiar is the one that attracts you the most. The so-called most familiar is the brand that most often appears in media advertisements for you to see or hear. Just because you have seen or heard it, you can increase your willingness to buy.

Someone has investigated the space occupation rate of each candidate in major media during the campaign, and found that the accuracy rate of predicting whether a candidate will be elected by space occupation rate (regardless of content) is as high as 83%. I bought an expensive huqin and smashed it in public, which attracted Chen Ziang's attention, so that everyone could see and hear it, and then I talked about his propaganda techniques.