However, in order to continuously stimulate fans' desire to buy and successfully enter the live broadcast industry, the brand must also do the following:
1. Star positioning and product tonality must match. From a certain point of view, star live broadcast is like a brand joint activity, aiming at win-win cooperation and common achievement.
Liu Tao was well received in the live broadcast room because she brought her family, and the products recommended in the live broadcast room also fit the word "home".
Need to consider whether the tonality is consistent. If the star's fan base does not match the positioning of the consumer audience of the product, then even if the star's traffic advantage is stronger and the brand reputation is better, consumers may not buy it.
2. Not all products are suitable for live broadcast, and product selection is very important. Although e-commerce live broadcast has become a slogan, not all brands and products are suitable for live broadcast. On-site selection is very important, and both brands and stars with goods should be seriously considered.
3. When choosing a star live broadcast, you must pay attention to the selection, check the product quality and after-sales service, and consider whether it is suitable for live broadcast sales.
Second, in general, if a brand wants to successfully bring goods, it must understand the positioning and style of the stars and carry out refined operations in the early stage of product screening, communication and publicity. In addition, the brand should pay attention to every product and service of every live broadcast.
1. Only in this way can we have a place in the live broadcast. Live broadcast with goods to find live broadcast eyes, provide full-link live broadcast e-commerce solutions, and provide customers with brand live broadcast, docking, short video production, brand case marketing and other services.
2. In this era of "traffic is king", many brands regard star-brought goods as a "panacea" to boost sales and guide traffic.
Brands want to rely on the flow of stars, and stars want to keep exposure. Both sides have their own needs. There is no problem in logic.