Liu Yuetan, a professor at School of Literature and Journalism and Communication of Shandong University [1], a postdoctoral fellow in marketing at University of Missouri, vice president of School of Literature and Journalism and Communication of Shandong University, deputy secretary general of Shandong Advertising Association, vice president of Shandong Direct Mail Association, deputy director of China Cultural Industry Brand Research Center, chief consultant of ENTHIS International Business Model Research Center (Greater China), and an expert in corporate culture and brand strategy.

Chinese name

Liu yuetan

nation

China

nation

Han/Han/Chinese/human

birthplace

Shandong Dezhou

occupation

Postdoctoral researcher and vice president

graduated institutions

Shandong University

Major achievements

Corporate Culture and Brand Strategy

representative works

The 20th century world advertising genre, humorous anecdotes of famous diplomats, etc.

Initiative theory

Stratification strategy, dislocation theory, staggered thinking