# This is a feast of Guinness textbooks.
During the epidemic, everyone stayed at home and had more time to brush Tik Tok, so the car company's new car launch conference could only be broadcast live online. Did you brush the Land Rover for 30 hours? I dare not play like this in the Spring Festival Gala. A live broadcast entitled "The 30-hour cloud tour of the brand-new Land Rover Discovery Sports Edition in the 2020 Spring Land Rover Discovery Season" blew up the car industry.
# Do you know this "big guy" of British style?
In everyone's impression, Land Rover means luxury, wildness and style. In addition to the labels given by the public, more descriptions may be worse. It seems that you know a lot, but you can't say it. So do you really know Land Rover?
The fate of arrogance will eventually be bumpy and tortuous. Since the birth of 1904, we have been working hard to build a brand that can cope with all kinds of ATVs. Much like the heroes who are familiar with the "protagonist aura" in movies, none of them have been smooth sailing, but what we don't know is that this company has been producing cars since 1904, from an old British company-Rover (.
Maybe you only remember that in 20 12, a company named "Chery jaguar land rover automobile co., ltd." was announced, which caused a sensation in the international car world, but you don't know that this brand, which is determined to become the king of luxury car sales, seems to be getting farther and farther away from Britain after many twists and turns, but in fact it retains the purest British precipitation, and putting that unruly into the car has become the highest creed that cannot be changed.
Maybe when you see a Land Rover on the road, you will be lost in thought. How many car brands can be shared by men and women? Of course, it does not rule out that women just love "small animals"! Although it is a luxury and comfortable brand with strong off-road ability, it can be called a leader in luxury SUV, but it seems to be not very friendly to men. The high price has discouraged many off-road enthusiasts. Recently, Land Rover has done something that scares its opponents! The 30-hour live broadcast was witnessed by a host group of 300 people, independent fashion designer Zhang Na, all-around artist Lin Yilun, famous Japanese architect Shuhei Aoyama, famous actor Tian Yu and a series of industry elites. What kind of charm does this grand occasion need to report TA? Are you curious?
The new Land Rover Discovery Sports Edition will discover the combination of family classic design and innovative elements, although Commune Jun feels that TA is more like a "butter kid" than his brothers, hahaha; As can be seen from the video, the geometric LED headlights, vertical air intake grille, and concave shapes similar to air intake on the left and right sides of the front bumper make the whole front face look much younger.
The rear taillight with the laser etched tail is very eye-catching, and it vaguely feels that there is a similar blackening process in it. With the sense of lines extending from the front face, it shows a strong sense of movement and movement as a whole. (I just don't know if the 4S shop offers a new car to remove chrome fonts? )
In addition, the new car far exceeds its predecessor's wading depth of 600 mm, and the golden geometric body made of ground clearance, approach angle, departure angle and longitudinal passing angle further strengthens the vehicle's handling of complex terrain.
In terms of interior, the vertical T-shaped center console simplifies many physical buttons, which seems to be the general trend. As well as the newly designed sports electronic shift lever, it is worth mentioning that Land Rover is the world's first all-terrain "perspective technology" and the family's iconic ATPC all-terrain process control system. In other words, it allows you to operate more calmly in the face of unknown road conditions. Here is the explanation of the wading depth mentioned above. The key can be seen clearly, not just.
In terms of technology configuration, the new Land Rover Discovery Sport Edition has advanced ADAS? L2 intelligent driving assistance system, including ACC adaptive cruise, high-speed intelligent emergency braking system and many other driving assistance technologies. Intelligent four-screen interconnection consisting of 12.3 inch TFT virtual instrument panel, 10.2 inch high-resolution touch screen, second-generation high-definition full-color head-up display and high-definition ultra-wide-angle streaming media rearview mirror.
The new Land Rover Discovery Sports Edition comes standard with air quality monitoring system, PM2.5 smog purification system and nano negative ion sterilization system. The filtration efficiency of particles larger than or equal to 2.5 microns in the air can reach more than 95%; And a nano negative ion sterilization system to ensure the air quality in the car while removing the peculiar smell.
Windsor leather perforated seats with contrast stitching are designed with theater seats, and each row of seats is higher than the previous row, creating a better travel vision for passengers. The design of the new car door opening angle close to 90 will also provide convenience for the elderly and children to get on and off. Sure enough, I know that China is a good car! )!
In terms of power, the new car adopts Ingenium)2.0T engine equipped with 48V light mixing technology, with a maximum output of 249HP and a maximum torque of 365Nm. Obviously, compared with the current power system, the gap is obvious and the diversity is better. This also marks that Land Rover has entered the fast lane of development, and it is also very likely to get rid of the hat of high fuel consumption and high failure rate and open a new era of intelligence and electrification (no car can be found in the picture).
With the newly adjusted 9-speed automatic gearbox, what kind of performance it has needs to be measured later. Equipped with the second-generation intelligent all-terrain feedback adaptive system, it provides up to 7 kinds of terrain and driving modes, following the footsteps of "Big Brother" and highlighting the advantages of all-terrain.
In addition, what makes everyone most satisfied is the huge space of TA, which has the first 5+2 seat layout at the same level. The second row of seats can be laid down at 4:2:4, and the third row of seats can be laid down separately, so there is more room to choose from. In addition, the depth of 1887mm and the volume of 14565438 can be obtained when the last two rows of seats are all laid down. Well, you taste it, you taste it. The following is the official price of the new Land Rover Discovery Sport Edition. Look at the above configuration and technology. This price commune feels remarkable and convincing in the competition at the same level!
# It's not just a car.
A successful brand will not stand on its own feet just because of a car, but more importantly, it should be guided by its own brand culture. On the occasion of the special cloud tour conference, Land Rover's eighth season "Endless Discovery" was officially launched, and eight routes were announced, hoping to accompany users with their own superior conditions and truly discover the beautiful scenery of China. What has cross-country changed us?
▲? Chen Xuefeng, Executive Vice President of Chery Jaguar Land Rover Automobile Co., Ltd.
Jaguar Land Rover China and Chery Jaguar Land Rover joint marketing and service agency product and marketing executive vice president Paul Hu (when introducing themselves, I really worried about their department, and this title is absolutely long.
▲? Jaguar Land Rover China and Chery Jaguar Land Rover joint marketing and service agency President Li Dalong.
▲? Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing and Service Agency Executive Vice President Zhu Hengli
At the press conference, many group leaders gathered together. Looking back, Land Rover found that it has entered China for more than 30 years, and through continuous improvement, countless cross-country trips have created millions of sales. I hope to lead you to measure the land of the motherland with tires, tread the gravel of rivers with technology, discover the beauty that has never been discovered, and explore the legendary road belonging to Land Rover.
Commune gentleman has something to say:
When Commune Jun really finished sorting out this copy, he found that Land Rover was no longer the lonely person who was out of reach on the road, no longer just defined as a "real estate boss's car", no longer a necklace with thousands of pounds around his neck, a big toy full of "evil spirits", but more of a pure, brave and enthusiastic tough guy image.
In fact, I recall that when I wrote the new Land Rover and found the official price of the sports version, a friend happened to see: "Is there a price war now?" Commune Jun can't help but want to reply to you after finishing: "It is a truth that a price equals a price. This statement can't be wrong A car that combines technology and style brings you the feelings and spirit that TA has never changed; Another example is Mercedes-Benz. On the occasion of A-level listing, everyone said that such a cheap Mercedes-Benz can be reliable? The price is close to the people, and you don't think it's reliable. The difference is that Mercedes-Benz brings you the face and luxury that Chinese people love, which is the power of brand transmission. "
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(Pictures and information come from the Internet, such as hacker attacks)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.