Before Hongqi H5 went on the market, Hongqi had only two models, H7 and L5. Don't say that L5 sold more than 6 million, and H7 sold more than 250,000. Although this price is acceptable to many people, Hongqi H7 does not have much cost performance at this price. After all, there were too many excellent joint venture models to choose from.

2, the product layout is small

At present, there are only two models on sale in Hongqi: H5 and H7, which are medium-sized cars and medium-sized cars, and both are cars. The product layout is too narrow for consumers and there is little choice. For a car brand with a long history, such a weak product line really shouldn't be.

3. The inherent impression of the brand

I believe that when many people think of red-flag cars, the image of official cars will immediately come to mind. Many people also think that red-flag cars can only be bought by officials. Since the threshold for buying a red-flag car is set very high from the beginning, most consumers will not consider it when buying a car.

Extended data:

According to the customer portrait of Hongqi, northerners love to buy Hongqi more than southerners, and middle-aged men become the main sales group. In addition, employees of state-owned enterprises and institutions, as well as professional groups such as teachers, doctors and soldiers, can enjoy an additional 20% discount, so they also occupy a large part of the car buying group.

Hongqi is trying to get rid of its "official taste" and "sentimental consumption". In the process of brand rejuvenation, I hope Hongqi can deeply tap the potential of existing customer groups and find its own long-term strong development position.