Tongzhou City, 20 kilometers away from the center of Beijing, has been the gateway of Gyeonggi since ancient times and is known as the "Jingmen Lianzi". As early as the Liao and Jin Dynasties, Tongzhou began to build a state, which was already a scenic spot in JD.COM before it was built. There is a burning pagoda with a long history in the city, which was built during the Zhenguan period of the Tang Dynasty. Yongtong Bridge (commonly known as Baliqiao), which was built in the 11th year of Ming Dynasty (1446), was the passage through which the British and French allied forces rushed to attack Beijing during the Opium War, and there were fierce battles here. Zhangjiawan, a historic town, is a pier in the north of the Grand Canal, where merchants have gathered since ancient times. It is said that Cao Xueqin's grandfather once opened two pawn shops here.

Tongzhou has a long history and culture, with the Grand Canal, Huang Mu Factory, Lighthouse, Songzhuang Painter Village and other tourism resources. However, why do you know Tongzhou, and so few people come to Tongzhou to travel? This puzzle has existed in Yang Jianying's mind for more than ten years.

In this regard, she also found someone to calculate an account: taking the seven days of the Golden Week in 2006 as an example, Beijing received a total of 4.48 million domestic tourists, an increase of 7.7% over the same period of the previous year; The total tourism revenue was 3.92 billion yuan, a year-on-year increase of 12.2%. Tongzhou received 573,000 person-times and earned 6.5438+0.39848 million yuan, which is said to have increased by 3.28% and 654.38+0.2% over the previous year. From the zero starting point to the formation of the industry, we can't help but say that she has a sweat. But looking for the gap with the outside world, she looked down at the market she faced and felt the room for further development. It can be seen from this set of figures that the two added values of Tongzhou have not reached the average level of the whole city; The average consumption of tourists in the city is 875 yuan, and that of Tongzhou is 24.4 yuan. How big is the gap? Tongzhou's tourism revenue only accounts for 0.35% of the city, and the number of tourists is not directly proportional to the tourism revenue. At present, the annual tourism revenue of Tongzhou District only accounts for 2%~3% of the GDP output value of the region. All parts of Beijing are doing "big tourism" and attracting investment has achieved remarkable results. What about Tongzhou?

Emotional Yang Jianying, every time I think about this account, my heart is anxious. She knows that regions and towns are more urgent. She has been looking for a model, that is, linking her company's development strategy with the local economy, using a tourism brand with Tongzhou personality to introduce domestic and foreign tourists, attract investment and expand the local economy.

At the beginning of 2007, the songzhuang town Municipal Government will look for a mature tourism enterprise as a partner and set up a tourism development company in Tongzhou District. This mode of cooperation between the government and tourism companies is rare. Yang Jianying was very excited when he heard the news. She was trying to find the best entry point, and the opportunity came, so she immediately decided to report her ideas and relevant materials about the company's operation.

The District Tourism Bureau was the first to think of her, and actively recommended it to the songzhuang town Municipal Government. After many times of communication and conversation, the two sides finally reached a cooperation intention and established "Songzhuang Tourism Development Co., Ltd."

Therefore, her career has turned a new page. Her life has also entered a new turning point.