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Who is Zhang?
Brief introduction of Zhang

Date of birth: 1963 Native place: Anhui.

Suning Appliance Group Position: Chairman

Graduate school: Nanjing Normal University

Zhang Resume of Chairman of Suning Appliance Chain Group

Personal wealth: $4.5 billion Chairman of Suning Appliance Chain Group

Male, 40 years old, Anhui native, Chinese Department of Nanjing Normal University.

Company headquarters: Nanjing, Jiangsu

Industry: Home Appliances Chain Sales

Industry Status: One of the largest chain retailers of electrical appliances in China.

After Zhang graduated from college, I worked in a clothing company. 1990, he and his brother Zhang Guiping (ranked148th) set up an air-conditioning store. After the brothers separated, Zhang Guiping began to invest in the construction industry. Zhang continues to run an electrical chain store. After more than ten years of development, Suning Appliance has become one of the largest home appliance chain retailers in China, with more than 250 chain stores in China. In July 2004, it was listed on the SME board of Shenzhen Stock Exchange, becoming the first home appliance chain enterprise with IPO in China.

Zhang

Chairman of Suning Group

Zhang, born in Anhui, graduated from Nanjing Normal University. After Zhang graduated from college, I worked in a clothing company.

1990, Suning Appliance was born in an obscure store in Ninghai Road, Nanjing. 12 years later, "Suning" has developed into 300 chain enterprises with more than 6,000 employees, with annual sales of 4.8 billion yuan and annual tax payment of 760 yuan.

As the head of Suning Appliance, Zhang has been nicknamed "Home Appliances Crocodile" and "Price Butcher". In fact, I don't know, Zhang's most satisfactory move is neither a price war nor a "cloning" game in three days and two stores, but a move-Suning model (service). If the other company sells the air conditioner, everything will be fine. If it is broken, it will be repaired by the manufacturer. In Nanjing alone, Suning has more than 4,000 after-sales service teams, a 24-hour hotline, changing shoe covers before entering customers' homes, maintaining in peak season and off-season, and advanced logistics and information management systems ... Zhang is very confident that this move cannot be imitated for many years.

In the first two years of business, Suning achieved sales of 500 million yuan with more than 100,000 assets, more than a dozen employees and a small shop of 100 square meter. It's incredible. The summer of 1993 is very unusual for Zhang. Eight state-owned shopping malls in Nanjing formed a joint fleet to encircle Suning. In this air-conditioning war, Zhang calmly responded, with a large number of low-priced air conditioners and buyouts in the off-season. Suning did not fall, but rose. In that year, it achieved sales of 300 million yuan and became the largest air conditioner distributor in China. This "Suning phenomenon" which has been concerned by the business community has become a classic case in the marketing textbooks of colleges and universities.

In this siege, Zhang Yi made Suning bigger step by step. In the first half of 2003, Suning Appliance realized the household appliance market pattern of "three points in the world as one" in Guangzhou and Shenzhen. Suning Appliance, which invaded South China in 2003, once again proved Zhang's ability to judge and grasp the home appliance market. In the marketing concept of "pursuing survival opportunities after three years", Zhang pays more attention to planning Suning's future multi-field expansion and the new direction of industrial development of listed A shares.

Resume: Born in March, 1963, originally from Anhui, bachelor degree. 1984 graduated from Chinese Department of Nanjing Normal University, majoring in Chinese; From 1985 to 1989, working in Hao Group; 1990 Up to now, he has served as the chairman and secretary of the Party branch of Suning Appliance Group.

Main remarks: The guiding ideology of long-term development remains unchanged, and the position of becoming the best chain brand in China remains unchanged. In the future, I hope to provide suppliers with the fastest service and form complementarity. As for the future development, it is a question of opportunity. In order to gain the ability to compete with foreign giants on the same stage, Suning's future development must be steady and fast. In the future development, or concentrate on doing chain stores. The cake of the home appliance chain is too big, and we only get a little at present. In the future, sharing more cakes in this familiar field is Suning's greatest wish.

June 5438+1October 65438+20071October, Xu Jiayin ranked ninth in the Hurun Report, worth 38 billion.