On September 2nd, Bin Chen was appointed as the executive deputy general manager and party secretary of Shenlong Automobile Co., Ltd. ... On September17th, Shenlong Automobile held a cadre meeting, announcing that after communication with shareholders, the Party Committee of Dongfeng Company (Group) decided to appoint Chen Bin as the general manager of Shenlong Automobile Co., Ltd., and Massimo Roserba, the former general manager of Shenlong Automobile Co., Ltd., was no longer appointed as the general manager.
Traditionally, most joint venture car companies have foreign managers, and the executive deputy general managers are generally Chinese representatives. In recent years, with the China market becoming more and more important, in order to better adapt to China and be more localized, the joint venture company also chose Manager China as the general manager.
According to the decision of both Dongfeng Group and PSA, the general manager and executive deputy general manager of Shenlong Automobile Co., Ltd. will be selected by Dongfeng Company and PSA Group in turn. This represents that Dongfeng Group's right to speak in this joint venture company has been improved, and it can also be seen that PSA has made concessions to revive the China market.
Bin Chen said that the next step will be to lead all employees of Shenlong Company to strengthen their confidence, cross the rubicon and make a last-ditch effort, give priority to solving the problems existing in the market, increase sales as soon as possible, and strengthen the confidence of all parties.
For Chen Bin, promotion also means more pressure. It has been more than a year since the announcement of the "Yuan" plan for the revival strategy of Shenlong Automobile, but the sales volume of Shenlong Automobile is still bleak. The Peugeot brand sold only 2,200 vehicles in July; Citroen's sales in July 1300 vehicles. It is far from the goal of the "Yuan" plan to return to 400,000 vehicles in 2022. In order to save itself and maintain its business, Shenlong Automobile also experienced a series of measures such as selling assets and layoffs at the beginning of the year.
Fortunately, both shareholders have not given up. At the end of last year, Dongfeng Company signed a new cooperation agreement with PSA to extend the joint venture period to 2037. Now he has given the position of the head of the joint venture company to the Chinese representative, which shows his support for Shenlong Automobile. However, in the face of increasing competition under the epidemic situation, it is time for Shenlong Automobile to make a final attempt.
Attached is Bin Chen's resume:
Bin Chen, born in June 2003, 1976, joined China in June 2003. He holds a master's degree in engineering and is a senior engineer.
1998 joined the work in July, and served as assistant to the director of Shiyan factory of Dongfeng Dana Axle Co., Ltd., minister of purchasing department of Dongfeng Dana Axle Co., Ltd., deputy secretary and secretary of the Youth League Committee of Dongfeng Motor Corporation, secretary of the Party Committee of Dongfeng Motor Corporation and general manager of Dongfeng Motor Corporation. In September 2020, he served as assistant to the president, general manager and secretary of the Party Committee of Dongfeng Motor Corporation.