Connect the antenna, and the new era breeds new ideas.
"The concept of quality tourism can be said to be connected with antenna, ground wire and indirect fire line." Shi Peihua, a professor at Nankai University and secretary-general of China Tourism Think Tank, said that this was put forward by the 19th National Congress of the Communist Party of China and the Central Economic Work Conference under the strategic judgment that China's economy was shifting from a high-speed growth stage to a high-quality development stage. "In the new era, China's tourism industry has shown new changes and new features in terms of industrial scale, product supply and consumer demand, and tourism development has stood in a new historical position."
Dai Bin, president of china tourism academy, said that since the reform and opening up, the development of tourism in China has mainly relied on natural resources and historical and cultural resources. From the supply side, it is necessary to improve efficiency, including promoting the development of science and technology, culture, creativity and talents, and improving the quality of tourism development.
Grounding wire is the beautiful demand of the people.
"The development strategy of quality tourism coincides with the right time and conforms to people's yearning for a better life. Tourism is now entering the daily life of ordinary people. " Dai Bin said that in 20 17, the average travel time in China was 3.7 times, and it is expected to exceed 4 times in 20 18. People's demand for tourism products is changing from "have" to "good". "Developing quality tourism is also the demand of tourists for quality. The number of domestic tourists in China has reached 5 billion. In addition to group tours, self-help tours and other new ways reflect tourists' pursuit of quality life. "
Shi Peihua summed up the demand side of high-quality tourism with "five hearts": First, tourism is safer, which makes tourists feel more at ease, including natural disaster safety and social security; Second, tourism is more civilized, which makes tourists feel more at ease, including civilized tourism and honest consumption; Third, tourism is more convenient and tourism services are more intimate, including tourism public services and commercial services in all aspects; Fourth, tourism is happier, making tourists happier and having more colorful new tourism products and formats; Fifth, tourism is more rational and tourists' consumption is more comfortable. Therefore, to promote high-quality tourism, we should not only promote "star-rated" services, but also promote "heart-rated" services and plan tourism development with people as the center.
Connecting the fire line, the road of quality tourism industry is opening.
Ceng Hui, chairman of Shenzhen OCT Tourism Investment Management Co., Ltd. said that OCT has long put forward the "visionary of quality life" and will launch quality tourism products from tourism to living and studying at this stage. Overseas products include a series of characteristic tourist towns. At present, OCT has signed contracts with many provinces and cities to build a number of small towns with local cultural characteristics. In addition, tourism products are mainly aimed at parent-child travel and slow life, such as the World Dinosaur Valley in Lufeng, Yunnan, which can fully tap the characteristics.
Zhangqian, vice president of Shanghai Jinjiang International Group, said that quality tourism is the future development direction of Jinjiang Group, and hotel brands in Jinjiang, such as Jinjiang Star and Seven Days, are relatively low-end and cannot meet the needs of the people. "We recently launched a mid-range brand Vienna, acquired a French brand and launched Compaq Hotel in China. This transformation and upgrading is also an initiative to provide quality accommodation. In terms of travel agencies, traditional offline stores face many challenges such as the Internet. How to provide tourists with high-quality air tickets and hotel products, Jinjiang will put the idea of quality tourism through this year's work. "
"Director Li Jinzao's report puts forward five paths for high-quality tourism: First, adhere to the development path of connotative tourism with China characteristics; Second, pursue the road of infiltration and integration; Third, manage tourism according to law; Fourth, scientific and technological innovation; Fifth, all-round open exploration. These five paths put forward the strategic path of developing quality tourism very systematically and scientifically. "