Current location - Education and Training Encyclopedia - Resume - What does seo optimization mean and what are the common methods?
What does seo optimization mean and what are the common methods?
What does seo optimization mean? Seo optimization is a popular online marketing method on the Internet. The main method is to use the rules of search engines to help enterprise websites add specified keywords, increase the number of times they appear on the Internet, and improve the ranking of websites. The purpose of SEO is to make enterprises occupy a leading position in the same industry. When users retrieve the designated enterprises or products through search engines, they can be effectively displayed in front of users, thus increasing the channels of products.

What does seo optimization mean?

SEO is to let users show the strong strength and good impression of the enterprise in the process of browsing the website through the pre-planning, construction, post-maintenance and information update of the website.

What are the common methods of SEO optimization?

There are many ways to optimize website SEO, but they are all inseparable from the following points:

1, content update

Rich website content is related to the theme of the website, which can effectively connect with search engines and collect content for free, thus being included by search engines and giving priority to inclusion.

Step 2 update regularly

Search engines can cultivate the crawling of website content. If we update the content of the website regularly, we can help search engine spiders pay attention to our website regularly. This requires the website optimizer to update the website content regularly, so as to attract more search spiders to crawl. Search spider is a search engine crawling program developed by search engine platform. Its purpose is to capture web pages, pictures, videos and other contents on the Internet, so that search engines can index and include these contents.

3. Chain construction

External chain construction, also called external SEO, is the external optimization of the website, also called friendship link. Through the construction of external links, the natural ranking of website search engines can be realized. External links are not controlled by websites. Through the reverse link of the external link site, the site can be effectively included in the search results page.

The above is an introduction to the meaning of seo optimization and the common methods of SEO optimization. By optimizing the enterprise website, the user's stickiness can be increased, and the content of the website is more attractive and attracts the user's attention. Keyword optimization can determine whether users search websites or not. Therefore, the choice and use of keywords is the most important. Keywords must be consistent with the theme of the website. You don't need to choose some popular words. It is more appropriate to choose more specific words and sentences and some words that users often use in search engines.

Seo optimization method