Economic Observer Network reporter Zhou Ju? FAW Pentium ushered in a new round of personnel changes. The reporter of Economic Observer Network was informed that Liu Changqing, the current general manager of FAW Pentium Car Co., Ltd., will be transferred to the strategic management and business planning department of FAW Group as the general manager; Yang Dayong, deputy general manager in charge of marketing of FAW Pentium Car Co., Ltd., was transferred to Mazda Marketing Department.

At the same time, Sui served as the deputy general manager of FAW Pentium Car Co., Ltd. and presided over the work; Wang Shengli took over as the deputy general manager of FAW Pentium Automobile Co., Ltd. and presided over the marketing of Pentium. But at present, FAW Pentium has not set up the post of general manager.

It is worth noting that Sui He's resume shows that both of them worked in FAW-Volkswagen. Among them, Sui has served as senior manager of China FAW, deputy general manager of FAW Bus Co., Ltd. and general manager of FAW Bus (Wuxi) Co., Ltd., quality assurance director of FAW-Volkswagen Automobile Co., Ltd. and deputy general manager of FAW Car Co., Ltd.

Wang Shengli joined FAW-Volkswagen Automobile Co., Ltd. in August, 2002, and successively served as field engineer, regional director and workshop director of FAW-Volkswagen assembly workshop. Director of Service Operation Department of FAW-Volkswagen Sales Co., Ltd., General Manager of Northeast Sales Division, General Manager of South China Sales Division and Deputy General Manager of Sales Company. Since April 2020, he has served as executive deputy general manager of FAW-Volkswagen Sales Co., Ltd. and executive director of Volkswagen brand.

Liu Changqing was promoted to general manager of FAW Pentium Car Co., Ltd. more than two years ago, and later worked in FAW-Volkswagen for many years. Since Liu Changqing took office, FAW Pentium has undergone great changes in brand and products.

In terms of brand, Pentium released the "New Pentium" development strategy in June, 20 18, rebuilt the brand-new Pentium brand structure, and launched the Pentium "Tianma Star Road Strategy" in June, 20 19, and entered the Internet of Vehicles. In terms of products, since 20 18, Pentium brand has launched new models such as Pentium T77, Pentium T33, T99, Pentium T77 PRO, etc., to accelerate the adaptation to changes in consumer demand.

The new strategy and new products have received good feedback in the market. The data shows that the Pentium T77 went on the market and delivered new cars 1 10,000 vehicles in February. In 20 19, the annual sales volume of FAW Pentium reached120,500 vehicles, an increase of 33% against the trend. In addition, since 20 19, FAW Pentium national dealerships have implemented measures such as revitalizing thousands of stores.

Pentium has an important strategic position within FAW Group and is the lifeblood of FAW Group and even Hongqi. Since 20 19, with the release of new strategy and the listing of new products, although the sales volume of FAW Pentium has increased, the overall sales volume in the group is still small, and its competitiveness needs to be strengthened.

The industry expects that a new management team will be put in place soon, or the successful management experience of FAW-Volkswagen will be further transferred to FAW Pentium, which will help maintain the good momentum of the latter's sustained growth. According to the data, from June 5438 to April 2020, the sales volume of FAW Pentium terminals was 29,447 units, an increase of 13% against the trend.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.