Xiamen Minnan Tourism Culture Industry Co., Ltd. held an upgrade conference of Minnan Charm in Minnan Charm Theater. Yang Fanggen, deputy director of Xiamen Tourism Bureau, Chen Yonghong, vice chairman of Xiamen Federation of Trade Unions, and Changjiang Peacock, director of Xiamen Minnan Tourism Culture Industry Co., Ltd. attended the conference. The press conference attracted 29 media reporters to report, and 13 representatives of travel agencies were present to congratulate and learn about the updated information. The conference was hosted by Wu, the general manager of Xiamen Minnan Tourism Culture Industry Co., Ltd., and Jiang Peacock, the chairman, released an updated version of Minnan Charm. He said that Xiamen's must-see tourism and cultural drama "Charm of Southern Fujian" will be revised and upgraded. Since its opening, the charm of southern Fujian has attracted great attention from guests coming to Xiamen. Up to now, it has performed more than 280 performances and received more than 60 thousand tourists from home and abroad, which has become another new business card for Xiamen tourism. During the performance of Charm of Southern Fujian, I received many suggestions from leaders at all levels, artists in various fields and audiences all over the country. After collecting these valuable opinions, the team of Minnan Charm decided to improve Minnan Charm according to its own characteristics and needs, further enhance all aspects of Minnan Charm, and make the content of this tourism cultural drama richer and more exciting, with stronger visual and auditory impact.

The revision and upgrade of Charm of Southern Fujian will present four highlights: First, the mascot is alive, and Shi Gandang can rap. Second, Hui women are ever-changing, running through the audience through time and space. Third, the interaction is warm, the stage is limited, and the joy is infinite. Fourth, audio-visual feast, "mix and match" fashion show.

In his speech, Yang Fanggen, deputy director of Xiamen Tourism Bureau, first expressed his warmest congratulations on behalf of Xiamen Tourism Bureau on the overall upgrade of Minnan charm. He said that "Minnan Charm", as the fist product of Xiamen cultural tourism, is the first large-scale tourism cultural performance in China that reflects the core theme of Fujian and Taiwan folk customs. It combines the original Minnan culture and inherits the essence of Minnan intangible culture. It is responsible for showing Minnan language to tourists from all over the world, promoting Minnan language and promoting Minnan culture. It is an important window for tourists all over the world to learn about Xiamen and southern Fujian. The revision and upgrading of Charm of Southern Fujian benefited from the unremitting efforts of the creative team. I believe that with the joint efforts of artists, this "most Xiamen" song and dance feast will be constantly staged and improved, which will not only resonate with Minnan people, but also be recognized by tourists all over the world. I wish Minnan charm can continue to explore and innovate, so that Minnan charm will become a must-see tourism cultural drama for tourists at home and abroad in Xiamen.