Feng Dongming was born and raised in Xinjiang and studied oil painting until he got his master's degree. At the age of 30, his only dream was to become a real artist.
A later event changed his fate. At that time, Feng Dongming, who loved environmental art, came up with an idea to build a huge iron umbrella every two kilometers along the railway between Jiayuguan and Thousand Buddha Cave on the ancient Silk Road. The shape of the iron umbrella adopts the styles of China in different periods, and the historical evolution and commercial allusions of the Silk Road are reproduced in Chinese, English and Arabic. For this artistic creation, he has been running around for two years, but the capital demand of100000 yuan has scared off one enthusiastic person after another. This incident triggered Feng Dongming's idea of going to sea.
1988, Feng Dongming quit his job, sold his piano and motorcycle, borrowed a registered capital of 65,438+10,000 yuan from a friend, and established the "Urumqi Decorative Art Research Institute". At that time, people's demand for home was still stuck in the concept of "shelter from the wind and rain", but Feng Dongming, who studied art, instinctively decorated his home with emotional appeal. Professional decoration company, he is the first in Xinjiang.
Feng Dongming later became an international market and followed the profit model formed at this stage: serving customers with customers' funds is the basic principle of his business. Start the business with the customer's advance payment, and ensure the service level with the progress payment paid by the customer. Finally, the final payment that the customer is willing to pay forms a profit, and a single business is completed without risk. 200 yuan's information fee was exchanged for the first factory in Ke Mei.
In the early 1990s, Feng Dongming's decoration company was on fire for less than two years. Many small decoration companies have followed suit, and a large number of mainland companies have flocked in. The small decoration market in Xinjiang is full at once and the competition is becoming increasingly fierce.
Feng Dongming looked around for projects that could break through the tight encirclement. He heard that developed countries in Europe and America began to transfer some traditional industries to areas with lower labor prices, such as China. At that time, the Internet was not popular in Xinjiang, and Feng Dongming rushed to Xinjiang Academy of Social Sciences to pay for online search projects. There are many industries transferred from Europe and America: clothing, toys, daily necessities, luggage and so on. Until one day, he found the word "furniture", and Feng Dongming, who has been designing for half his life, set himself a new direction: OEM of American furniture brands.
1May, 199316th, Xinjiang Ke Mei Furniture Co., Ltd. was established, with Feng Dongming holding 75% of the shares. At the end of 1993, the first coffee table order came to Feng Dongming's desk. Since then, Ke Mei Group's international furniture trade has begun. If we don't come back, foreign manufacturers will come in.
On June165438+1October 10, 2000, Ke Mei shares were issued on the Shanghai Stock Exchange. In 200 1 year, Ke Mei's furniture was exported to the United States, Canada, Japan, Australia and European countries, earning $80 million.
Just as exports were booming, Ke Mei suddenly turned around and opened a home chain store in China. At present, foreign furniture giants, including IKEA, have begun to attack the city in China. Feng Dongming said with deep feelings: "If we don't come back, foreign manufacturers will come in. Ke Mei can make good furniture, and the whole world knows that the next step is how to let China know. "
While becoming an international manufacturer as always, Ke Mei is determined to develop the domestic furniture retail market. In 2000, he founded his own furniture brand: Meikemeijia. In June, 20001,Ke Mei reached a cooperation with Ethan Allen, a famous American furniture retailer. In 2002, it opened "Meikemeijia Furniture Chain Store" in China, and also sold "Ethan Allen" household products as an agent. I sell 26 lifestyles.
Feng Dongming doesn't think that he can sell his furniture well, which is the difference between retail and manufacturing. There are some big furniture cities in China, but there are no international standard furniture retail stores. Home culture and furniture culture have not yet formed in China, and people have not yet reached the point where they can clearly know their favorite furniture styles and styles like the understanding of clothing culture. Consumers go to different furniture cities to see, which shows that our domestic furniture retail model is too single. Meikemeijia's furniture condenses the world's 300-year cultural and artistic styles, providing 26 series of products, namely 26 lifestyles, suitable for people of different ages, including "Sunshine Mediterranean" suitable for quiet people and "Treasure Island" suitable for sports people, including simplicity, leisure style and classical traditional style.
Meikemeijia provides consumers in China with the possibility of choosing furniture. No matter what kind of people can find their favorite lifestyle here.