"Internet celebrity" refers to a person who becomes popular because of an event or behavior in real life or online life. Their popularity is magnified by the network because of their own characteristics.

It conforms to netizens' aesthetic, ugliness-appreciating, entertainment, stimulation, voyeurism, imagination and spectator psychology, and is sought after by the online world intentionally or unintentionally, becoming a "network red man".

Artistic talent becomes famous.

This kind of network celebrities mainly rely on their own artistic talent to get the love of the majority of netizens. Most of them are located at the grassroots level, generally not from ordinary classes, and have not received so-called "formal" training. They often rely on their extraordinary talents and self-study under the control of interest, thus forming their own unique style or skill in a certain art field.

They attract popularity by publishing their works to personal websites or some influential professional websites. Because of their unique taste different from the mainstream in art, they can gradually accumulate good popularity and thus have a certain fixed fan base.