First of all, from a macro perspective, it has:

1, planning ability: first of all, you need to be sensitive to the business, otherwise you can't define the market positioning, which is the soul. Product line construction, marketing, website UI and user membership rules are all based on this.

2. Product planning ability: familiar with the mainstream B2C online store system and process, with product planning experience, and personal opinions and practical experience on the section setting, interface, orders, members, commodities and other subsystems of the website.

3. Cost awareness and monitoring ability: B2C websites are mainly operated by commodities, customers and websites. The director of operations must have a keen market awareness, pay attention to what products, promotional goods, quantitative products and profitable products, and be able to monitor operating costs and achieve overall profit rate control.

4. Marketing: The website is built, the product line is planned, and the website is going to operate, so the focus is on promotion. Knowing who the customers are, which channels they are distributed in, how to reach them and how to reduce the cost, the operation director will always have some market resources. This is "dry goods"

5. Data analysis ability: result-oriented, data tells us the truest side, and data can guide us to improve.

Secondly, from a professional point of view, it has:

1, a "pragmatic mentality", has strong pressure resistance and bright prospects, but the road is difficult, without the mentality of fighting a protracted war, it is easy to become a passer-by, so there are too many gorgeous floats.

2, tolerant heart: Aside from nb, B2C or Taobao Crown, the so-called regular army, which makes money really boring, has the strongest goal orientation and market awareness, and the cooperation of small teams is also the best. But don't forget, most of these main players are post-80s or even post-90s. They have their own opinions. They care about their own voices. As the director of operations, it is a great responsibility to create an atmosphere full of passion and creativity for them. How tolerant you are to them, they will give you unexpected returns.

3. Management ability: Fiona Fang can't do it without rules. The atmosphere is tolerant, but discipline also needs to be strict. It is also a main responsibility of the Director of Operations to set up reasonable middle-level authority, reasonable low-level employee flow and reasonable incentive mechanism around the objectives and organizational structure.

4, a "everything is fine" heart. That doesn't mean you don't have authorization, and it doesn't mean you're worried. Details determine success or failure, and attention without intervention is also crucial.

Summary: As the axis of B2C operation, the director of operations is indispensable to the formulation and guidance of objectives, the management and encouragement of teams, and the personality and charm of individuals. Personally, market-oriented people are more suitable for this position.

Finally, it is very important for directors to have the following strategic abilities.

1. Vision matching: As the director of an e-commerce company, your vision must be broader than others in the team. In the era of mobile internet, cross-border robbery has become a high probability event, and many enterprises have not been killed by their peers. Typical WeChat and SMS, Yu 'ebao and banks.

2. Pattern matching: Enterprises, like individuals, have their own patterns, so it is important to keep an eye on where. Mode determines the speed and scale of enterprise development, which will be discussed in detail later.

3. Ability matching: communication ability, analysis ability, planning ability, management ability and so on. These abilities are not all excellent, just match them.