Take common marketing models as examples: catalog shopping, TV shopping, online shopping, telephone marketing, etc. These all belong to the application scope of direct marketing.

However, it is a little difficult to achieve the sales target without a storefront, and not everyone can accept this sales method. Customers who are willing to accept the direct selling model are relatively precious.

Therefore, it is the most important subject of this marketing model to tap and master customers who can accept direct marketing.

DirectMarketing, also known as "direct marketing", refers to trying to deliver communication information directly to customers through media with recognizable addresses, such as mail, e-mail or face-to-face communication. Direct selling is different from ordinary advertising communication. It does not rely on third-party media, nor does it transmit information in the open market, advertising columns or radio and television media. Information about goods or services is directed at the target customers.