As a marketing theory, positioning has produced a large number of large and small companies since it was introduced into China. These companies, big or small, specialize in positioning, such as Ruidong Zhicheng Marketing Consulting Co., Ltd., Lianzong Zhida Marketing Consulting Company, Zhuo Zhi Marketing Consulting Company, Shanghai Langyi Positioning Consulting and so on.

In fact, as a tool, positioning has become a "standard" in integrated marketing communication planning, and has been adopted by numerous advertising companies and marketing companies, such as Ogilvy & Mather and other famous foreign advertising companies, as well as Guangdong advertising companies, Shanjue brand building and other domestic companies.