1992 In the spring, the wave of reform made Ni Yongjun, the founder of Ni Haitai Group and then the director of Wendeng Village Enterprise, see the hope of development. He put aside the shackles of rigid management system and opened the way for the development of Ni Haitai. In March of the same year, Nishi Seafood Hotel opened. Although it is a big hotel, its business area is only 150 square meters, with 6 employees. At the beginning of the business, Ni Haitai focused on seafood brands. In order to ensure the freshness of seafood, Nide 1997 contracted 800 mu of tidal flat, mainly engaged in shrimp culture. In addition to bringing fresh feelings to consumers, Ni's own operating costs have also been reduced.
In the next few years, Nishi Seafood Hotel, with its "one move, fresh", made the hotel full of customers and prosperous business. In the primary stage of the catering industry, the threshold is extremely low and the reproducibility is strong. After Ni Seafood Hotel, catering units named after seafood hotels have sprung up in Shandong coastal areas, especially in Jiaodong Peninsula. In the case of relatively fixed customers, this undoubtedly diverted this "cake" that Ni Chu tasted.
Many seafood hotels participated in the market competition, which made Ni Yongjun, the founder of Ni Haitai, walk out of Wendeng and find a new way out. 199965438+February, Ni embarked on a brand-new entrepreneurial journey into Jinan hotel industry. From June 5, 2000 to 10, Jinan Nishi Catering Co., Ltd. officially opened, with a business area of more than 3,000 square meters. With the characteristics of "freshness" and thoughtful service, Ni quickly occupied a place in Jinan's catering market, and made a fortune in that year, but the beach aquaculture industry he operated in Wendeng lost money for various reasons.
Practice has proved that "going out" is timely and accurate, taking advantage of this development momentum. Ni 200 1 decided to go to Beijing for development and started to open a second hotel in Jinan. On June 38, 2003+the end of February, Shandong Nishi Catering Co., Ltd. and Beijing Xishan Lihaitai Catering Co., Ltd. opened respectively. At this point, "Ni's Haitai" was made public for the first time with great personal information and marine division, and was formally registered and established in April 2005.
Going out, Nishi Haitai has completed a brand-new transcendence and challenge in business scope, management mode and entrepreneurial concept, and its development pace is even more exciting. By 2007, the total assets of Nishi Haitai Group had reached 654.38 billion yuan, with five subsidiaries.
Ni, who has many glories, never forgets to return to his hometown. Looking back on Wendeng's growth in Bincheng, Ni thinks he has the responsibility to contribute to Wendeng's development. The development of Wendeng in recent years has also strengthened his determination to go home and start a business. The comprehensive competitiveness of Wendeng County, which is positioned as a "blue industrial new city for coastal holiday", ranks among the best in the country. With the construction of Shandong Peninsula Blue Economic Zone becoming a national strategy, there is no doubt that Wendeng has unlimited development potential. For the sake of social responsibility and enterprise planning, Ni decided to return to her hometown for development.
In August 2007, with the approval of Weihai Construction Department, Shandong Nishi Real Estate Development Co., Ltd. was formally established. At present, the company's development qualification is Grade II, and it has the ability to develop and build multi-storey high-rise residential areas, high-grade hotels, commercial and residential buildings, industrial areas and comprehensive communities.
After the first real estate project Haitai Manor broke ground, during 2008-20 1 1, Nishi Haitai Group introduced the catering development model into the real estate industry, and a large number of subsidiaries such as Wendeng Guotai Real Estate, Weihai Rong Tai Real Estate, Wendeng Fuchang Material Trade and Weihai North Garden were established one after another.
Entering the real estate industry, the imprint of responsibility and integrity in Nishi Haitai Group is clearer. All the properties in the company's real estate industry adopt the "self-production and self-sale" property management mode of Schwab Property Management Company under the Group, which fundamentally guarantees the quality of property service. Wendeng Nanhai Qingdao Bay Project Area was originally saline-alkali land, and ordinary landscape trees could not survive. In order to solve this problem, the company has invested heavily in transporting tree mud from other places and replacing it every two or three years. In Haitai Manor Project Area, which has been built for many years, when the group found that the greening effect of trees in the community was not ideal, it immediately sent people to introduce and plant adult ornamental trees.
Responsibility, service and concept are always the first pursuit of Nishi Haitai Group, followed by dishes and real estate. Indeed, in every corner of Nishi Group, a smile, a bow and a salute from the cadres and employees all reflect the meticulous and rigorous management of the Group. At present, Nishi Haitai Group has established 13 cross-industry subsidiaries with more than 3,000 employees, and trained and hired nearly 100 senior managers in various important positions of the company, showing a diversified development trend with agricultural industrialization, restaurants and real estate as the main body and 201-65438+.