Since Tmall International started its investment in July 20 13, Zhuoyue.com, the second largest cosmetics group in Hong Kong, Dongyan You Xuan, the largest TV shopping channel in Taiwan Province Province, kenko, the largest Japanese health care product B2C website, ashford, the first website of Haitao Watch, and other Haitao platforms have opened overseas flagship stores in Tmall. There are more than 140 stores in Tmall International, and NBTY, the largest cosmetics group in Hong Kong and the largest health care product group in the United States, also plans to settle in Tmall International.
Tmall International released 20 19 three key strategies at the global business conference: upgrading the direct business, establishing a "two-wheel drive" model with the platform business, and empowering global brands; Create a new mode of overseas warehouse direct purchase and build a global supply chain network of overseas "small but beautiful" brands; Cooperate with Taobao Live, Weibo, Xiaohongshu and other channels, broaden the channels of content acquisition, establish talent mechanism with many institutions, and build the content marketing position of global brands.
Alibaba announced that while maintaining the independent development of Taobao and Tmall brands, it will open up two consumption scenarios of Taobao and Tmall to realize the layered operation of consumers and platform merchants to meet the needs of different consumers and merchants. Accordingly, Alibaba will adjust its organizational structure: Fan Jiang, president of Taobao, will also serve as president of Tmall; Jing Jie, the former president of Tmall, will serve as the assistant to Zhang Yong, CEO of Alibaba, and become the secretary-general of Alibaba's digital economy enterprise service system, focusing on helping enterprises complete digital transformation.