The average working hours of China people are about 2,600 hours a year, while the number of office workers in 996 is even higher, reaching about 3,500 hours, with a total time of only 8,760 hours a year. This is really more diligent than Burt's Bees, far exceeding the working hours in other countries, but why are most people still not rich?

Professor Chen Zhiwu said in his book The Logic of Wealth 1: Why China people are industrious but not rich: "Under the condition of imperfect national system, it is difficult for individuals to rise, because most of them can only create value by labor. However, developing countries can create value through intangible assets. The gap between their ability to create wealth is calculated in geometric multiples. "

However, in today's era of knowledge payment, we can see that countless ordinary families have created huge wealth through the realization of knowledge, which also stems from the state system.

Therefore, it is understandable that the dynasties in history were industrious but not rich. But today, if you are hardworking but not rich, it must be the wrong way to generate income. It must be that your knowledge system is not perfect enough, which affects your understanding of the present world and your ability to create wealth. So what should we do?

Professor Chen Zhiwu suggests that you can arrange your life in this way from the perspective of economics. And wrote a book, namely "Wealth Logic 1: Why China people are industrious but not rich".

00 1. Accumulate human capital when you are young: connections are the foundation of wealth.

A student studying at Harvard Business School has almost the same income as ordinary people at school, but his income after graduation is several times that of ordinary schools. Is school that important? As the saying goes, there are always swift horses, but there is no bole. How can you attract Bole if you don't label yourself as a swift horse? Besides, there are so few Bole.

Therefore, a good university is really important. Of course, this is not the only way out. If you can't get into a good university, you can try to improve your knowledge in the later stage and achieve more than 90% people in a certain field, then your contacts will not be bad.

No matter where you are, contacts and resources are often top talents. Just as the champion and runner-up are only one step away, the proportion of resources is very different. This is the champion thinking.

Solution: With altruistic values, take the initiative to soak more, be more organizers (that is, management), and be less participants (that is, students) to deliberately accumulate contacts.

Create self-worth at the beginning of your career: more than 90% of talents are valuable.

In the financial crisis in 2009, the luxury OEM closed down overnight, and the workers in the factory naturally lost their jobs. Under the national industrial system, OEM is a mode of creating wealth with labor value; The income mode of workers is naturally that labor creates value. But luxury brands are different. They belong to the intangible wealth that creates value and have absolute control.

When many people start working, they will use their income to choose a job, and some even take the environment and distance as the measurement conditions for choosing a job. But no matter how you choose, that is, hundreds of things, all belong to the mode of labor creating value.

How miserable is it that labor creates value? Just like the 996 working class, they are typical hardworking but not rich people.

But most people can't avoid this process, because in order to survive, even if they know that their time is being sold cheaply, they can only wronged themselves as a vulnerable group. How should they get through this stage?

Solution: Dig a well every ten years instead of several holes every year. In the period when labor creates value, besides your own job, you must improve your self-worth, choose a field to become an expert, and set up a personal brand value label, so life will be much easier.

Turn things into money in the middle of your career: turn manpower and value into financial capital.

The human capital accumulated during the study period or with champion thinking, and the self-value you strive to improve, are transformed into financial capital through work or entrepreneurship, and enter the period when intangible wealth creates value.

What is intangible wealth creating value? For example, a luxury OEM is a typical representative of labor creating value, and it is not yours to do well. Luxury is the representative of intangible wealth creating value, and the value of brand is higher than the value of product itself.

This is true for enterprises and individuals. Your personal brand value is far higher than your labor value. Without a personal brand, you may be a few hundred yuan an hour. On the contrary, your hour may be thousands, tens of thousands, or even tens of millions.

For example, Buffett's lunch time is worth 2 1 1.9 million yuan. Is it Mr Buffett's labor value? No, it is Mr Buffett's personal brand value, and it is the power of intangible wealth to create value. For ordinary people, how to transform human capital and their own value into financial capital?

Solution: Improve your value exposure. Nowadays, the smell of wine is afraid of the depth of the alley. You should be able to shout it out and let as many people as possible know that you can surpass 90% of people in one thing, because people are the basis for generating value.

For example, I read 365 books and write 365 book reviews a year, and I write them at home alone, so that no one can know. Then my personal brand label will not produce value. So I let as many people as possible know through various channels that I can surpass 90% people in reading and writing, which will naturally attract wealth and resources that 90% people can't get.

Borrow money from your future self in the process of career promotion: turn future wealth into capital for today's struggle.

Professor Chen Zhiwu mentioned in "Wealth Logic 1: Why China people are industrious but not rich": "It is an advanced logical thinking to transform future wealth into today's capital". What do you mean?

When I was young, I had the least money, but I needed to spend the most, such as falling in love, getting married, raising children, buying a house and a car, and so on. When we are old and don't have so much demand for money, we will go to the bank to borrow money to buy a house and a car. This is called turning future wealth into today's capital.

There is also a situation called converting future wealth into today's capital, that is, many people borrow money to spend, swipe credit cards and so on. We can turn future wealth into today's capital. This kind of thinking and ability is worth learning, but you can't spend the borrowed capital on pleasure, but on improving your brand value and intangible wealth production.

Solution: When can I borrow money from myself in the future and regard the future wealth as the capital for today's struggle? You need to spend one or two years to verify and practice the matching degree between your personal brand and the market demand. If the match is high, you can devote yourself full-time.

Full-time investment may lead to less early income, so you need future wealth as your living security, but you must remember to check before you act. It is recommended to read Lean Entrepreneurship and learn how to verify the market demand.

In 2005, establish a portfolio income system: convert your wealth into a compound interest effect asset model.

When you have some wealth, what you need to do most is to turn wealth into financial capital and create a passive income system. From an economic point of view, you need to turn labor income into portfolio income. What does that mean?

It means you need to learn to invest and make money like Buffett. But it doesn't mean that you simply go to the stock market. Most people's idea of investing in stocks is to choose a stock from the stock market by feeling, and it was finally cut by the dealer.

Do you know how Buffett picks stocks? From the industry inspection, to the enterprise inspection, to the CEO and corporate culture of the enterprise, as well as the profit model and wealth report of the enterprise, the safe space and profit forecast of this enterprise investment are obtained.

Then decide whether to buy shares in this enterprise. Even so, Buffett can't guarantee the success of all his investments. There are always occasional missteps, but about 90% of them are successful. In contrast, if ordinary people buy stocks for investment, do you think you are actually sending money to the banker, right?

Solution: How do ordinary people turn wealth into financial capital? First, fixed investment, fixed investment can produce compound interest effect, master the skills of fixed investment, and you can multiply your assets several times in a few years. The second is investment. If you have no experience, buy shares of companies that are in sync with the economic development trend, such as BAT, namely Baidu, Alibaba and Tencent. The third is to invest in projects with money you can afford, that is, to be an investor and support entrepreneurs, but before investing, you need to learn and establish a knowledge system related to investment.

006. Enjoy one's old age, contribute self-worth and be virtuous: contribute to society within one's power.

What is to contribute to society? For example, building Hope Primary School, helping people in need and even helping regions and countries are all aimed at improving their morality. As the saying goes, if virtue does not match, there will be disaster. Entrepreneurs must improve the morality of enterprises and individuals in order to have morality.

Solution: within the scope of ability, it ranges from subsidizing poor students to establishing schools and public libraries. In short, goodness is the foundation of virtue. Do one good deed every day. Virtue is thousands of miles away, and virtue is the foundation. Only in this way can you achieve your ultimate goal.

Finally, let's talk about the three dimensions of wealth creation in Chen Zhiwu's wealth logic 1. The first is depth. As far as the country is concerned, the deep stage is to create wealth by improving efficiency through industrial technology, while matching individuals is to create wealth by improving skills and professionalism.

Followed by breadth. In the breadth stage, the state creates wealth through the overall increase in the price, volume and quantity of labor, while it is the same reason that individuals increase their exposure in price, volume and quantity as the state creates wealth in the breadth stage.

Finally, the length. What is long is financial capitalism under the securities system. The country stimulates domestic demand through the expectation of future wealth, which has become the main driving force for the current economic development. Individuals will use their future wealth for the present struggle capital, enhance their self-worth and personal brand influence, and finally transform their self-worth into wealth through work, entrepreneurship and investment.

Under the system of the present era, the distance between today's wealth and future wealth has been shortened or even gone. Future wealth can be turned into today's capital through some means and channels, so that young people have more space and opportunities to borrow money, fight for their own future and create more possibilities.

Therefore, some people say that this is the best time. If you succeed, you can reap the fruits of your labor for a long time. But if you fail, maybe you will become a hardworking but not rich person.

But strangely, so many people are eager for wealth and pursue it, but few people learn how to get it. I just stay in envy or nine-to-five efforts, content with the status quo, dare not dream, dare not chase. I think this is the fundamental reason why I am hardworking and not rich at present.

I like a sentence very much: "If ten years ago was the best time to plant trees, then the next one is now." Don't hesitate to build a knowledge system from reading, find a field and dig a well in ten years. Practice the lifestyle suggested by Professor Chen Zhiwu slowly. I believe that as long as you do it, the result will not be bad.