Community convenience service: Small community housekeepers can provide users with after-sales service and cleaning service of electronic products, as well as domestic service. By attracting many service providers to join the platform, by grabbing orders and evaluating users, the service providers are dynamically upgraded, and at the same time, they are trained and managed to provide reliable, convenient and fast door-to-door services for community residents.
Extended data:
management mode
The foundation of grid-based O2O service platform: each community has 1 service stations or smart cabinets, which are contracted and operated by a small housekeeper. With the sub-district office as the regional unit (about 2 ~ 3km), there are 1 gooday service O2O stores.
Chronicle of events
On September 5, 20 14, the project was launched by the middle and senior managers of three Haier service and marketing teams. At the same time, it is also open to attract the elites of the Internet industry to form the Goody Le Jia team.
On February 5, 20 15, 10 community intelligent cabinet was successfully launched, and the software, hardware and APP were simultaneously developed and launched, which promoted the convenience of courier/user APP upgrade in the industry.
Since June 20 15 and 1 year, gooday Le Jia intelligent express cabinets have been launched in 100 cities nationwide, and have gradually entered major communities, universities and commercial buildings in China.
20/kloc-in August of 0/5, 6,000 communities were replicated nationwide, and a win-win value-added ecological model of "people+cabinets+services" was launched. Signed strategic cooperation with many express delivery companies such as Dayun; On June 5438+ 10, 8,000 communities were replicated nationwide, and the new media business in communities was successfully piloted, achieving a single-counter income of more than 1 10,000, which was replicated nationwide; In June165438+1October, the direct selling platform of agricultural special products was launched, which opened the operation mode of direct selling community. The three-day transaction volume is 2.2 million; In 65438+February, 10000 communities were replicated nationwide, and the community posting mode was successfully launched, covering180,000 users, and 15000 connected couriers and 400,000 daily active users. Reached a strategic cooperation with Neusoft on "public service into the community".
20 16, 16 In June, Goodday led the establishment of "Modern Agricultural E-commerce Alliance in internet plus" and formed an alliance organization with the participation of China Academy of Agricultural Sciences, rural cooperatives, logistics enterprises, financial enterprises, government departments and Goodday Le Jia Platform. Through the community marketing model, 10 tons of Gannan citrus sold out in 6 hours. Cooperate with Qingdao Beizhai to carry out the "I have a vegetable garden" reservation customization mode, and achieve the success of 1 day sales.
2065438+On February 25th, 2006, the launch meeting of Gudi Le Jia's entry into the 2.0 era and the launch conference of creating a new platform of "Community User Ecosphere in the Post-e-commerce Era" were officially held in Qingdao Shiyuan Holiday Hotel. About 200 people from various capitals, partners, experts and media reporters attended the meeting and witnessed the release of Goode Le Jia 2.0 strategy.
201June March 12, the second China Quality Integrity Brand Forum was held with the theme of "Promoting Quality Integrity Co-governance and Helping Belt and Road Construction". The forum reported the "Quality Inspection of Quality Integrity Products and Services in China in 20 15". It also commended the outstanding demonstration enterprises of national quality and integrity brands, as well as the five-star service quality award and the list of top ten influential brand enterprises. Among them, Goody Le Jia won two awards, namely "National Excellent Demonstration Enterprise of Quality and Integrity Brand" and "Five-star Service Quality Award", for its brand concept with integrity as the core and differentiated service advantages. China Quality Integrity Brand Forum, sponsored by China Quality Miles Promotion Association, was established on 1994. It is a national organization voluntarily composed of people and units from government departments, central news agencies, economists, famous enterprises and scientific and technological circles, and has now become an authoritative third-party quality monitoring and management institution in the industry.
On May 5th, 20 16, CCTV's Focus Interview made a special report on Haier Group entitled "Chasing Youth, Not Being a Passer-by as a Maker", and Goody Le Jia was photographed as a model maker of the group.
Platform development
Gooday Le Jia built a community life service platform with the best experience around "multiple, long and deep" community user interaction, and formulated a three-step strategy, namely, from the guidance of the logistics service platform at the end of the community to the guidance of the user interaction platform, and then to the guidance of the community service ecology.
References:
Baidu Encyclopedia-Goodbye Le Jia