This is an introduction to the history of green space! There is a full picture of Greenland leadership in the middle, including the president and vice president ~!
President Zhang Yuliang, this is his introduction to you!
Zhang Yuliang, CEO of Shanghai Greenland Group, rushed to the beach for real estate.
In the eyes of powerful real estate developers, 2004 is the climax year in the history of domestic real estate development. Although this year has also experienced twists and turns in macro-control and bubble debate, rising housing prices and relatively relaxed public opinion environment have made them feel like eating ginseng fruit, and every pore in their bodies is hearty. Zhang Yuliang is one of them. This year, his Greenland Group became a billion-dollar enterprise.
Century Star City's new products sell well in the global community of Oceanwide International.
Origin of The Gambler: It seems to have emerged overnight.
Shanghai real estate is undoubtedly the most prosperous in China, but strangely, Shanghai real estate bosses who can have an impact on the whole country have hardly heard of it. Until the appearance of Zhang Yuliang, Shanghai School suddenly took on a new look. At the Shanghai Housing Fair at the end of 2004, it was reported that the sales of Shanghai Greenland Group in 2004 exceeded 654.38+0 billion yuan, of which the sales of real estate industry exceeded 8 billion yuan.
So Zhang Yuliang, the boss of Greenland, went to the front desk. With such a report card, he won three awards in one fell swoop at the Shanghai Housing Fair, earning both fame and fortune, making him neck and neck with Zhu Mengyi, Wang Shi, Sun Hongbin, Pan Shiyi and other figures.
The truth is: no one knows about it for ten years. Once it becomes famous, the whole world knows about it.
Zhang Yuliang is a village cadre. 25 years old, secretary of the village branch. 1992, aged 36, deputy director and deputy director of the Housing Office of Shanghai Municipal Agriculture Commission. People who are familiar with the rules of officialdom should understand that at this age, at this level, with low academic qualifications, the career prospects will not be too wonderful. Ambitious Zhang Yuliang decided to go to sea, which was actually a gamble, just like Xiang Yu's cross the rubicon. As a result, he won the "gambling game" and a giant appeared in the real estate industry.
Zhang Yuliang himself said, "Doing business requires gambling." In fact, his national strategy from 200 1 is an interpretation of his "gambler" characteristics. It is said that he invested in real estate projects in Nanchang, Chengdu and other cities 16. This is similar to Sun Hongbin's Shun Chi strategy.
Someone commented that Zhang Yuliang's success lies in its ability to accurately grasp the characteristics of China real estate market and even the whole China economy in this specific period.
A similar example: Han Xin is a standard gambler, who discharged an irrational "backwater potential" in the Jingxing War, and achieved a reputation of more than 2,000 years in World War I alone.
Act smart: do what the government wants to do.
Some people say that Zhang Yuliang's success is due to his government background. However, there are not a few people with deeper government background, and I am afraid that only a few people can surpass Zhang Yuliang in performance.
Others said that Zhang Yuliang worked very hard, and quoted his subordinates' comments: "Zhang Yuliang is a man who never rests. He sent a group of people away to meet another group of people, and there will be a while; There will always be people who need his reception, and there will always be things waiting for him to deal with. " But there are many people who work hard.
However, the root of Zhang Chenggong has been discovered by experts, that is, "doing what the government wants to do."
Since the birth of Greenland Group, Zhang Yuliang has been actively participating in what the government wants to do. According to relevant information, he first earned his first bucket of gold by participating in the transformation of old areas, and then helped the government to carry out large-scale relocation and reconstruction of dangerous shed areas. In this process, he completed the "primitive accumulation" that others dreamed of most.
Since then, Greenland Group has actively responded to the requirements of the municipal government and carried out large-scale public green space construction, which not only won the preferential policies of the government, but also improved its image and reputation through such greening projects and established the brand of Greenland Group. In this way, under the command of Zhang Yuliang, Greenland Group created a set of green cultivation mode based on the principle of sharing worries for the government and acting according to market rules, and soon took the lead in Shanghai.
Zhang Yuliang's action is undoubtedly smart. He met a once-in-a-lifetime opportunity-the real estate industry is in a period of rapid development, and he just caught the fate by the throat.
A similar example: The newspaper said that Lin Shaoliang, an overseas Chinese in Indonesia, planted a lot of rubber according to the intention of the Indonesian government, knowing that he would not make money, and made great contributions to the government, so he got low-priced land and various preferential treatments from the government. Since then, his career has developed rapidly and he has become the rubber king and the richest man in Indonesia.
Expansion strategy: March into Beijing in 2005
After the Shanghai Housing Fair last year, Zhang Yuliang came to Beijing many times and said on various occasions that Greenland Group must start construction in Beijing in 2005. Now there is a saying in the industry that Shanghai Greenland has formally established a preparatory company in Beijing, taking land as the main purpose, and is currently negotiating five or six plots of land.
Greenland Group has been developing real estate projects in the city of 16 since 200 1. Zhang Yuliang once said: "As long as there are good projects, money is not a problem." Recently, he also revealed that "the contribution from outside Shanghai will be the same as that from Shanghai".
All these should be the embodiment of Zhang Yuliang's "ambition" and "aggression".
The strategy of marching into Beijing in 2005 shows that he is eager to "compete for the Central Plains". After all, Beijing's capital status is special. It's hard to say that if you want to become the dominant player in the industry, you can't show your skills in the Beijing market. Vanke, Hesheng Chuangzhan, R&F and other southern sects have moved northward, which is a strong proof. Even the R&F Group has set its sights on the north.
Will Zhang Yu Liang's wish to rule the world has come true? Can Greenland Group's sales in 2005 reach 654.38+06 billion yuan? All this is a mystery, because in 2005, the domestic real estate industry was full of variables, and real estate became a hot spot of national concern. Who can solve the answer under the control of the "visible hand" of the government?
Let's leave the answer until the end of the year.
Similar example: nothing, leave it to the future.
Excerpt from "Zhang Yuliang in unofficial history"—
The Secret of Real Estate: Zhang Yuliang's Speech
It's sunny today, and it's a good weather for holding meetings and awarding prizes.
Sure enough, the 2004 China Housing Fair award ceremony is in progress.
At this time, Zhang Yuliang, the boss of Shanghai Greenland Group, was also at the meeting, with a happy expression on his face. The wind swept his face gently, as if with bursts of happiness.
Is Zhang Can Yu Liang unhappy? In previous rounds of awards, his Greenland Group and its Greenland Kangqiao Xinyuan have won the "Star Enterprise Award" and "Famous Property" and become big winners. Now there is only one last prize left.
The host on the stage said: "Now the most important award-2004 Housing Fair 10 people will be awarded. Let's get to know the man of the hour through the big screen, a total of 10 people. "
When the camera appeared in Zhang Yuliang, the audience applauded warmly. After all, this is the venue of Shanghai.
……
Finally, it was Zhang Yuliang's turn to deliver his acceptance speech, but he said unhurriedly:
"This is a long-awaited day for all green people. I specially prepared this speech. My secretary and I didn't eat or sleep, and it took seven days and seven nights to finish writing this article. I am very satisfied with this speech. I hope you will like it. It doesn't matter if you don't like it. "
Zhang Yuliang scanned the meeting place and read out the speech loudly: "Good afternoon, leaders, friends, ladies and gentlemen. China Housing Fair, known as China Real Estate Oscar Festival, moved to Shanghai. First of all, please allow me, on behalf of Greenland Group and my colleagues, to express my warm congratulations on the convening of this event in Shanghai. "
"I am very happy to win so many awards, which is the greatest honor for me. Thank you, gentlemen and staff present, my secretary wrote such a good draft for me, and my' fans' who supported me so much. Finally, I thank my family for cooking chicken soup for me every morning. Thanks for your support. Our Greenland will work harder in the future, and strive to get several awards at the housing fair every year to decorate my hall. Thank you. "
Amid thunderous cheers and applause, Zhang Yuliang has not stepped down. Suddenly the secretary ran to one ear and said a few words. Zhang Yuliang zheng, before the host talk, Zhang Yuliang has said into the microphone:
"I'm sorry, I just missed a paragraph, because the content is very important, so it is necessary to read it again. Well, this is the third last paragraph. "
The audience froze for a while and burst into laughter. Zhang Yuliang ignored it and continued to read: "Our strategic goal is to achieve sales of 654.38+06 billion in 2005, real estate sales of 50 billion in 2065.438+00, and total sales revenue of 654.38+00 billion ..."